Clothing and laundry · Small-town market · Illinois
Clothing and shoe stores in the Lincoln, IL area
The clothing and shoe stores in the Lincoln, IL area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #169 of 536 scored small-town markets
#4 of 20 scored small-town markets based in Illinois
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $20.8M
- On clothing, shoes and related services · $1,844 a household
- Spending per listing
- $2.1M
- 63% above the U.S.
- Listings per 10k households
- 8.9
- 45% below the U.S.
- Population, 2025
- 27,182
- −2.5% since 2020
See the clothing and shoe stores around any address in the Lincoln area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lincoln area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,844 per household (10% below the U.S. average), households in the Lincoln area spend about $20.8M a year on clothing, shoes and related services. That is about $2.1M of household spending for each store on map listings, 63% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
The Lincoln area has 10 clothing and shoe stores on map listings as of September 2026. One of them (10%) is a chain location, against 44% across the U.S. Per 10,000 households, that is 8.9, 45% below the U.S. rate of 16.2.
Official counts don’t publish a figure for clothing and shoe stores in the Lincoln area, since they leave out counts under 3. Official counts list 17 one-person businesses without payroll.
Between 2020 and 2025, the population of the Lincoln area declined 2.5%, against +3.1% for the U.S. The Groundwork market score for clothing and shoe stores in the Lincoln area is 61 (upper middle), #169 of 536 scored small-town markets and #4 of 20 scored small-town markets based in Illinois.
How the Lincoln area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lincoln area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.9 | 15.9 | 16.2 |
| Spending per listing | $2.1M | $1.3M | $1.3M |
| Households per official establishment | n/a | 1,381 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −15.0% | −12.2% |
| Population growth, 2020–2025 | −2.5% | −0.6% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,844 | $2,141 | $2,055 |
| Median household income | $66,358 | $83,390 | $80,734 |
| Groundwork market score | 61 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 17Businesses with no payroll
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in the Lincoln area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lincoln area
- Population, 2025 estimate
- 27,182−2.5% since 2020
- Households
- 11,266
- Median age
- 41.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 618 sq. mi.
- People per square mile
- 45
- Median household income
- $66,358+15.8% vs. 2015–2019, before inflation
- Average household income
- $84,267
- Median home value
- $134,400
- Jobs located here
- 7,887
- Daytime population
- 25,386Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lincoln area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Lincoln area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for clothing and shoe stores, numbered among those based in Illinois, with the Lincoln area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rochelle, IL | 79 | 17 | 8.2 | $2.4M | −0.7% | #34 of 536 |
| 2Pontiac, IL | 71 | 14 | 9.6 | $2M | −2.1% | #93 of 536 |
| 3Centralia, IL | 66 | 11 | 7.1 | $2.5M | −3.4% | #125 of 536 |
| 4Lincoln, IL | 61 | 10 | 8.9 | $2.1M | −2.5% | #169 of 536 |
| 5Dixon, IL | 60 | 19 | 14.2 | $1.3M | −3.4% | #184 of 536 |
| 6Canton, IL | 58 | 17 | 12.3 | $1.4M | −2.0% | #200 of 536 |
| 7Galesburg, IL | 55 | 24 | 11.4 | $1.5M | −4.1% | #227 of 536 |
| 8Marion-Herrin, IL | 55 | 43 | 14.8 | $1.2M | +0.2% | #229 of 536 |
| 9Sterling, IL | 55 | 34 | 14.7 | $1.2M | −2.6% | #230 of 536 |
| 10Taylorville, IL | 54 | 18 | 13.2 | $1.4M | −1.5% | #240 of 536 |
Other business types in the Lincoln area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry63
- Clothing and shoe stores61
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Lincoln, IL area?
Map listings as of September 2026 show 10 clothing and shoe stores in the Lincoln area. One of them (10%) is a chain location. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in the Lincoln area: counts under 3 are left out. Official counts also show 17 one-person businesses without payroll.
How much do households in the Lincoln, IL area spend on clothing, shoes and related services?
About $20.8M a year, or $1,844 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 10 clothing and shoe stores on map listings, it comes to $2.1M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 11,266 households in the Lincoln area and national spending patterns by income.
How does the Lincoln, IL area compare with the U.S. for clothing and shoe stores?
The Lincoln area has 8.9 clothing and shoe stores per 10,000 households, 45% below the U.S. rate of 16.2. Spending per store is $2.1M, 63% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Lincoln area would have about 16, against 10 on map listings.
How fast is the Lincoln, IL area growing?
Population estimates put the Lincoln area at 27,182 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 11,266 households. Median household income in the Lincoln area is $66,358, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lincoln area scores 61 for clothing and shoe stores (upper middle), #169 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lincoln area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Lincoln area
Screening a site or an acquisition in the Lincoln area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lincoln area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.