Pets · Metro area · California
Pet businesses in the Napa, CA metro area
How the Napa, CA metro area compares with other metro areas and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #144 of 387 scored metro areas
#17 of 25 scored metro areas based in California
- Listings
- 43
- 5 chain locations (12%)
- Official establishments
- 41
- +46.4% since 2019
- Household spending a year
- $61.4M
- On pets · $1,234 a household
- Spending per listing
- $1.4M
- 63% above the U.S.
- Listings per 10k households
- 8.6
- 17% below the U.S.
- Population, 2025
- 132,949
- −3.3% since 2020
See the pet businesses around any address in the Napa metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Napa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 43 pet businesses in the Napa metro area. Chain locations make up 12% of them, against 17% across the U.S. That is 8.6 per 10,000 households, 17% below the U.S. rate of 10.4.
Households in the Napa metro area spend about $61.4M a year on pets, or $1,234 per household, 36% above the U.S. average. Spread across 43 pet businesses, that is $1.4M per business, 63% above the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Napa metro area was 41 in 2023, up 46.4% from 2019. That is one for every 1,214 households, against one for every 1,852 across the U.S. Another 89 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of the Napa metro area declined 3.3%, against +3.1% for the U.S. The Napa metro area scores 56 (upper middle) on the Groundwork market score for pet businesses, ranking #144 of 387 scored metro areas and #17 of 25 scored metro areas based in California.
How the Napa metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Napa metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.6 | 9.3 | 10.4 |
| Spending per listing | $1.4M | $1.2M | $878K |
| Households per official establishment | 1,214 | 1,875 | 1,852 |
| Official establishment growth, 2019–2023 | +46.4% | +11.6% | +11.4% |
| Population growth, 2020–2025 | −3.3% | −0.4% | +3.1% |
| Spending per household on pets | $1,234 | $1,149 | $909 |
| Median household income | $111,471 | $99,122 | $80,734 |
| Groundwork market score | 56 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 41+46.4% over the period
- Employees, 2023
- 336
- Annual payroll, 2023
- $16.7M
- One-person businesses, 2023
- 89Businesses with no payroll
- Map listings, September 2026
- 435 chain locations
- Listings at the U.S. rate for this spending
- 70The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Napa metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Napa metro area
- Population, 2025 estimate
- 132,949−3.3% since 2020
- Households
- 49,763
- Median age
- 43.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 752 sq. mi.
- People per square mile
- 179
- Median household income
- $111,471+25.8% vs. 2015–2019, before inflation
- Average household income
- $161,760
- Median home value
- $869,500
- Jobs located here
- 76,014
- Daytime population
- 143,128Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Napa metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Napa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across California
Every California market ranked →The highest-scoring metro areas in California for pet businesses, numbered among those based in California, with the Napa metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stockton-Lodi, CA | 88 | 187 | 7.6 | $1.4M | +5.5% | #2 of 387 |
| 2Fresno, CA | 84 | 259 | 7.0 | $1.4M | +3.2% | #6 of 387 |
| 3Merced, CA | 82 | 68 | 7.9 | $1.1M | +5.1% | #10 of 387 |
| 4Riverside-San Bernardino-Ontario, CA | 81 | 1,361 | 9.4 | $1.1M | +3.5% | #12 of 387 |
| 5San Jose-Sunnyvale-Santa Clara, CA | 80 | 493 | 7.3 | $2M | −0.6% | #13 of 387 |
| 6Visalia, CA | 80 | 106 | 7.4 | $1.2M | +2.4% | #15 of 387 |
| 7Bakersfield-Delano, CA | 80 | 228 | 8.0 | $1.1M | +2.3% | #16 of 387 |
| 8Hanford-Corcoran, CA | 79 | 25 | 5.7 | $1.6M | +1.0% | #17 of 387 |
| 9Yuba City, CA | 77 | 63 | 10.2 | $949K | +3.3% | #23 of 387 |
| 10Sacramento-Roseville-Folsom, CA | 76 | 838 | 9.5 | $1.2M | +3.2% | #25 of 387 |
| 17Napa, CA | 56 | 43 | 8.6 | $1.4M | −3.3% | #144 of 387 |
Other business types in the Napa metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses56
- Veterinarians50
- Pet grooming and boarding56
- Pet stores75
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Napa, CA metro area?
There are 43 pet businesses on map listings in the Napa metro area as of September 2026. 5 of them (12%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 41 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 46.4% from 2019. Official counts list 89 one-person businesses without payroll.
How much do households in the Napa, CA metro area spend on pets?
About $61.4M a year, or $1,234 per household. That is 36% above the U.S. average (an index of 136, where 100 is the U.S. average). Spread across the 43 pet businesses on map listings, it comes to $1.4M per business. It is estimated from the incomes of the 49,763 households in the Napa metro area and national spending patterns by income.
How does the Napa, CA metro area compare with the U.S. for pet businesses?
The Napa metro area has 8.6 pet businesses per 10,000 households, 17% below the U.S. rate of 10.4. Spending per business is $1.4M, 63% above the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Napa metro area would have about 70, against 43 on map listings. There is one business with payroll in the industry for every 1,214 households, against one for every 1,852 across the U.S. The official count rose 46.4% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Napa, CA metro area growing?
Population estimates put the Napa metro area at 132,949 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 49,763 households. The median household income in the Napa metro area is $111,471 a year, 38% above the U.S. median of $80,734. That rose 25.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Napa metro area scores 56 for pet businesses (upper middle), #144 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Napa metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Napa metro area
Screening a site or an acquisition in the Napa metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Napa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.