Food and drink · Metro area · California
Sit-down restaurants in the Napa, CA metro area
The sit-down restaurants in the Napa, CA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #361 of 387 scored metro areas
#23 of 25 scored metro areas based in California
- Listings
- 426
- 71 chain locations (17%)
- Official establishments
- 145
- +2.8% since 2019
- Household spending a year
- $242M
- On food away from home · $4,863 a household
- Spending per listing
- $568K
- 14% below the U.S.
- Listings per 10k households
- 85.6
- 40% above the U.S.
- Population, 2025
- 132,949
- −3.3% since 2020
See the sit-down restaurants around any address in the Napa metro area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Napa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Napa metro area scores 25 (lower middle) on the Groundwork market score for sit-down restaurants, ranking #361 of 387 scored metro areas and #23 of 25 scored metro areas based in California. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 426 sit-down restaurants in the Napa metro area. Chain locations make up 17% of them, against 29% across the U.S. Per 10,000 households, that is 85.6, 40% above the U.S. rate of 61.3.
At $4,863 per household (19% above the U.S. average), households in the Napa metro area spend about $242M a year on food away from home. Spread across 426 sit-down restaurants, that is $568K per restaurant, 14% below the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
Official counts show 145 businesses with payroll classed as full-service restaurants in the Napa metro area in 2023, up 2.8% from 2019. That is one for every 343 households, against one for every 500 across the U.S. Since fiscal 2022, 16 SBA-backed loans worth $7.5M have gone to businesses classed as full-service restaurants in the Napa metro area. Population estimates put the population change in the Napa metro area from 2020 to 2025 at −3.3%, against +3.1% for the U.S.
How the Napa metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Napa metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 85.6 | 73.9 | 61.3 |
| Spending per listing | $568K | $617K | $664K |
| Households per official establishment | 343 | 432 | 500 |
| Official establishment growth, 2019–2023 | +2.8% | −1.9% | +1.5% |
| Population growth, 2020–2025 | −3.3% | −0.4% | +3.1% |
| Spending per household on food away from home | $4,863 | $4,559 | $4,070 |
| Median household income | $111,471 | $99,122 | $80,734 |
| Groundwork market score | 25 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 145+2.8% over the period
- Employees, 2023
- 4,794
- Annual payroll, 2023
- $210.7M
- One-person businesses, 2023
- 24Businesses with no payroll
- Map listings, September 2026
- 42671 chain locations
- Listings at the U.S. rate for this spending
- 365The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 16
- Amount
- $7.5M
SBA-backed loans to businesses classed as full-service restaurants in the Napa metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Napa metro area
- Population, 2025 estimate
- 132,949−3.3% since 2020
- Households
- 49,763
- Median age
- 43.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 752 sq. mi.
- People per square mile
- 179
- Median household income
- $111,471+25.8% vs. 2015–2019, before inflation
- Average household income
- $161,760
- Median home value
- $869,500
- Jobs located here
- 76,014
- Daytime population
- 143,128Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Napa metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Napa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across California
Every California market ranked →The highest-scoring metro areas in California for sit-down restaurants, numbered among those based in California, with the Napa metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba City, CA | 81 | 258 | 41.7 | $935K | +3.3% | #14 of 387 |
| 2Stockton-Lodi, CA | 77 | 1,321 | 53.9 | $797K | +5.5% | #22 of 387 |
| 3Merced, CA | 66 | 406 | 47.2 | $750K | +5.1% | #75 of 387 |
| 4Vallejo, CA | 64 | 871 | 55.3 | $816K | +0.6% | #87 of 387 |
| 5Riverside-San Bernardino-Ontario, CA | 58 | 8,730 | 60.2 | $700K | +3.5% | #128 of 387 |
| 6Sacramento-Roseville-Folsom, CA | 54 | 5,508 | 62.5 | $712K | +3.2% | #158 of 387 |
| 7Hanford-Corcoran, CA | 54 | 237 | 53.8 | $679K | +1.0% | #161 of 387 |
| 8Fresno, CA | 49 | 2,286 | 61.8 | $621K | +3.2% | #203 of 387 |
| 9Chico, CA | 48 | 447 | 53.7 | $693K | −0.5% | #210 of 387 |
| 10Oxnard-Thousand Oaks-Ventura, CA | 47 | 1,824 | 65.1 | $735K | −1.5% | #212 of 387 |
| 23Napa, CA | 25 | 426 | 85.6 | $568K | −3.3% | #361 of 387 |
Other business types in the Napa metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes22
- Sit-down restaurants25
- Fast food and sandwich shops73
- Pizza74
- Coffee shops and cafes32
- Bakeries and dessert shops30
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Napa, CA metro area?
The Napa metro area has 426 sit-down restaurants on map listings as of September 2026. 71 of them (17%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 145 businesses with payroll classed as full-service restaurants in 2023, up 2.8% from 2019. Official counts also show 24 one-person businesses without payroll.
How much do households in the Napa, CA metro area spend on food away from home?
About $242M a year, or $4,863 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 426 sit-down restaurants on map listings, it comes to $568K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 49,763 households in the Napa metro area and national spending patterns by income.
How does the Napa, CA metro area compare with the U.S. for sit-down restaurants?
The Napa metro area has 85.6 sit-down restaurants per 10,000 households, 40% above the U.S. rate of 61.3. Spending per restaurant is $568K, 14% below the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, the Napa metro area would have about 365, against 426 on map listings. There is one business with payroll in the industry for every 343 households, against one for every 500 across the U.S. The official count rose 2.8% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Napa, CA metro area growing?
Population estimates put the Napa metro area at 132,949 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 49,763 households. The median household income in the Napa metro area is $111,471 a year, 38% above the U.S. median of $80,734. That rose 25.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Napa metro area scores 25 for sit-down restaurants (lower middle), #361 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Napa metro area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Napa metro area
Screening a site or an acquisition in the Napa metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Napa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.