Beauty and personal care · Metro area · California
Hair salons in the Napa, CA metro area
Competitor counts, household spending and official business counts for hair salons in the Napa, CA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #36 of 387 scored metro areas
#11 of 25 scored metro areas based in California
- Listings
- 113
- 21 chain locations (19%)
- Official establishments
- 20
- −16.7% since 2019
- Household spending a year
- $60.7M
- On personal care products and services · $1,220 a household
- Spending per listing
- $537K
- 25% above the U.S.
- Listings per 10k households
- 22.7
- 3% below the U.S.
- Population, 2025
- 132,949
- −3.3% since 2020
See the hair salons around any address in the Napa metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Napa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in the Napa metro area is 69 (upper middle), #36 of 387 scored metro areas and #11 of 25 scored metro areas based in California. That puts it in the top 10% of metro areas for hair salons.
Map listings as of September 2026 show 113 hair salons in the Napa metro area. Of those, 21 are chain locations, or 19%, against 14% across the U.S. That comes to 22.7 for every 10,000 households, 3% below the U.S. rate of 23.4.
Households in the Napa metro area spend about $60.7M a year on personal care products and services, or $1,220 per household, 21% above the U.S. average. That works out to $537K per salon, 25% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 20 businesses with payroll classed as beauty salons in the Napa metro area in 2023, down 16.7% from 2019. That is one for every 2,488 households, against one for every 1,535 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $40K has gone to businesses classed as beauty salons in the Napa metro area. Population estimates show the Napa metro area declined 3.3% from 2020 to 2025, against +3.1% for the U.S.
How the Napa metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Napa metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.7 | 24.0 | 23.4 |
| Spending per listing | $537K | $479K | $430K |
| Households per official establishment | 2,488 | 1,551 | 1,535 |
| Official establishment growth, 2019–2023 | −16.7% | +8.3% | +6.0% |
| Population growth, 2020–2025 | −3.3% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,220 | $1,149 | $1,005 |
| Median household income | $111,471 | $99,122 | $80,734 |
| Groundwork market score | 69 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20−16.7% over the period
- Employees, 2023
- 74
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- 340Businesses with no payroll
- Map listings, September 2026
- 11321 chain locations
- Listings at the U.S. rate for this spending
- 141The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $40K
SBA-backed loans to businesses classed as beauty salons in the Napa metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Napa metro area
- Population, 2025 estimate
- 132,949−3.3% since 2020
- Households
- 49,763
- Median age
- 43.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 752 sq. mi.
- People per square mile
- 179
- Median household income
- $111,471+25.8% vs. 2015–2019, before inflation
- Average household income
- $161,760
- Median home value
- $869,500
- Jobs located here
- 76,014
- Daytime population
- 143,128Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Napa metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Napa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across California
Every California market ranked →The highest-scoring metro areas in California for hair salons, numbered among those based in California, with the Napa metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stockton-Lodi, CA | 82 | 484 | 19.7 | $551K | +5.5% | #3 of 387 |
| 2Yuba City, CA | 81 | 116 | 18.7 | $532K | +3.3% | #5 of 387 |
| 3Merced, CA | 80 | 142 | 16.5 | $553K | +5.1% | #6 of 387 |
| 4Bakersfield-Delano, CA | 77 | 444 | 15.6 | $609K | +2.3% | #8 of 387 |
| 5Visalia, CA | 76 | 235 | 16.4 | $580K | +2.4% | #12 of 387 |
| 6Riverside-San Bernardino-Ontario, CA | 75 | 2,985 | 20.6 | $519K | +3.5% | #14 of 387 |
| 7Hanford-Corcoran, CA | 74 | 74 | 16.8 | $560K | +1.0% | #15 of 387 |
| 8Fresno, CA | 72 | 741 | 20.0 | $490K | +3.2% | #22 of 387 |
| 9El Centro, CA | 71 | 75 | 15.1 | $573K | +1.1% | #26 of 387 |
| 10Vallejo, CA | 71 | 364 | 23.1 | $492K | +0.6% | #29 of 387 |
| 11Napa, CA | 69 | 113 | 22.7 | $537K | −3.3% | #36 of 387 |
Other business types in the Napa metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons69
- Barbershops65
- Nail salons32
- Spas and skin care22
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Napa, CA metro area?
There are 113 hair salons on map listings in the Napa metro area as of September 2026. 21 of them (19%) are chain locations. The listings count hair and beauty salons. Official counts show 20 businesses with payroll classed as beauty salons in 2023, down 16.7% from 2019. Official counts also show 340 one-person businesses without payroll.
How much do households in the Napa, CA metro area spend on personal care products and services?
About $60.7M a year, or $1,220 per household. That is 21% above the U.S. average (an index of 121, where 100 is the U.S. average). Spread across the 113 hair salons on map listings, it comes to $537K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 49,763 households in the Napa metro area and national spending patterns by income.
How does the Napa, CA metro area compare with the U.S. for hair salons?
The Napa metro area has 22.7 hair salons per 10,000 households, 3% below the U.S. rate of 23.4. Spending per salon is $537K, 25% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Napa metro area would have about 141, against 113 on map listings. There is one business with payroll in the industry for every 2,488 households, against one for every 1,535 across the U.S. The official count fell 16.7% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Napa, CA metro area growing?
Population estimates put the Napa metro area at 132,949 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 49,763 households. The median household income in the Napa metro area is $111,471 a year, 38% above the U.S. median of $80,734. That rose 25.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Napa metro area scores 69 for hair salons (upper middle), #36 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Napa metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Napa metro area
Screening a site or an acquisition in the Napa metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Napa metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.