Groundwork

Fitness and classes · Metro area · Pennsylvania

Yoga, Pilates and fitness studios in the Williamsport, PA metro area

The yoga, Pilates and fitness studios in the Williamsport, PA metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #273 of 347 scored metro areas
#16 of 16 scored metro areas based in Pennsylvania

Listings
10
1 chain location (10%)
Official establishments
5
All fitness and recreational sports centers
Household spending a year
$33M
On memberships, classes and admissions · $704 a household
Spending per listing
$3.3M
19% below the U.S.
Listings per 10k households
2.1
12% below the U.S.
Population, 2025
112,587
−1.3% since 2020

See the yoga, Pilates and fitness studios around any address in the Williamsport metro area

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Williamsport metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For yoga, Pilates and fitness studios, the Williamsport metro area has a Groundwork market score of 39 (lower middle): #273 of 347 scored metro areas and #16 of 16 scored metro areas based in Pennsylvania. That puts it in the bottom quarter of metro areas.

Map listings as of September 2026 show 10 yoga, Pilates and fitness studios in the Williamsport metro area. One of them (10%) is a chain location, against 18% across the U.S. That is 2.1 per 10,000 households, 12% below the U.S. rate of 2.4.

Household spending on memberships, classes and admissions in the Williamsport metro area comes to about $33M a year: $704 per household, 28% below the U.S. average. That is about $3.3M of household spending for each studio on map listings, 19% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

In 2023, official counts showed 5 businesses with payroll in the Williamsport metro area classed as fitness and recreational sports centers. That is one for every 9,372 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Between 2020 and 2025, the population of the Williamsport metro area declined 1.3%, against +3.1% for the U.S.

How the Williamsport metro area compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Williamsport, PA metro area compared with Pennsylvania and the U.S.
MeasureWilliamsport metro areaPennsylvaniaU.S.
Listings per 10k households2.12.12.4
Spending per listing$3.3M$4.5M$4.1M
Households per official establishment (all fitness and recreational sports centers)9,3723,2223,109
Official establishment growth, 2019–2023n/a−1.0%+5.8%
Population growth, 2020–2025−1.3%+0.5%+3.1%
Spending per household on memberships, classes and admissions$704$926$983
Median household income$63,917$77,971$80,734
Groundwork market score3947

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5All fitness and recreational sports centers
Employees, 2023
38
Annual payroll, 2023
$629K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
101 chain location
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Williamsport metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in the Williamsport metro area

Population, 2025 estimate
112,587−1.3% since 2020
Households
46,861
Median age
42.3
Homes lived in by their owners
69%
Vehicles per household
1.8
Land area
1,229 sq. mi.
People per square mile
92
Median household income
$63,917+17.8% vs. 2015–2019, before inflation
Average household income
$84,003
Median home value
$202,200
Jobs located here
49,055
Daytime population
110,643Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Williamsport metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of the Williamsport metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring metro areas in Pennsylvania for yoga, Pilates and fitness studios, numbered among those based in Pennsylvania, with the Williamsport metro area marked.

Top metro areas in Pennsylvania

Metro areas in Pennsylvania ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1York-Hanover, PA75231.3$7.3M+3.6%#15 of 347
2Chambersburg, PA7271.1$7.6M+3.0%#27 of 347
3Lancaster, PA69281.3$7.3M+1.9%#38 of 347
4Gettysburg, PA6882.0$4.6M+3.6%#44 of 347
5Lebanon, PA6450.9$9.7M+2.2%#54 of 347
6Reading, PA58291.8$5M+2.7%#99 of 347
7Allentown-Bethlehem-Easton, PA-NJ58732.1$4.5M+3.0%#102 of 347
8Johnstown, PA5261.1$6.1M−3.2%#140 of 347
9Harrisburg-Carlisle, PA51592.4$3.8M+4.2%#159 of 347
10Altoona, PA4961.2$5.9M−2.5%#170 of 347
16Williamsport, PA39102.1$3.3M−1.3%#273 of 347

Other business types in the Williamsport metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in the Williamsport, PA metro area?

There are 10 yoga, Pilates and fitness studios on map listings in the Williamsport metro area as of September 2026. One of them (10%) is a chain location. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in the Williamsport, PA metro area spend on memberships, classes and admissions?

About $33M a year, or $704 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 10 yoga, Pilates and fitness studios on map listings, it comes to $3.3M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 46,861 households in the Williamsport metro area and national spending patterns by income.

How does the Williamsport, PA metro area compare with the U.S. for yoga, Pilates and fitness studios?

The Williamsport metro area has 2.1 yoga, Pilates and fitness studios per 10,000 households, 12% below the U.S. rate of 2.4. Spending per studio is $3.3M, 19% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, the Williamsport metro area would have about 8, against 10 on map listings. There is one business with payroll in the industry for every 9,372 households, against one for every 3,109 across the U.S.

How fast is the Williamsport, PA metro area growing?

Population estimates put the Williamsport metro area at 112,587 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 46,861 households. Median household income in the Williamsport metro area is $63,917, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 17.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Williamsport metro area scores 39 for yoga, Pilates and fitness studios (lower middle), #273 of 347 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Williamsport metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Williamsport metro area

Screening a site or an acquisition in the Williamsport metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Williamsport metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.