Groundwork

Clothing and laundry · Small-town market · Pennsylvania

Clothing and shoe stores in the Sunbury, PA area

How the Sunbury, PA area compares with other small-town markets and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 81 out of 100: High

Ranked #23 of 536 scored small-town markets
#4 of 20 scored small-town markets based in Pennsylvania

Listings
25
4 chain locations (16%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$91.7M
On clothing, shoes and related services · $2,005 a household
Spending per listing
$3.7M
2.9 times the U.S.
Listings per 10k households
5.5
66% below the U.S.
Population, 2025
107,788
−1.7% since 2020

See the clothing and shoe stores around any address in the Sunbury area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sunbury area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Sunbury area scores 81 (high) on the Groundwork market score for clothing and shoe stores, ranking #23 of 536 scored small-town markets and #4 of 20 scored small-town markets based in Pennsylvania. That puts it in the top 10% of small-town markets for clothing and shoe stores.

Household spending on clothing, shoes and related services in the Sunbury area comes to about $91.7M a year: $2,005 per household, 2% below the U.S. average. Spread across 25 clothing and shoe stores, that is $3.7M per store, 2.9 times the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

There are 25 clothing and shoe stores on map listings in the Sunbury area as of September 2026. Chain locations make up 16% of them, against 44% across the U.S. That comes to 5.5 for every 10,000 households, 66% below the U.S. rate of 16.2.

Official counts show 6 businesses with payroll classed as clothing and shoe stores in the Sunbury area in 2023. That is one for every 7,625 households, against one for every 1,273 across the U.S. Between 2020 and 2025, the population of the Sunbury area declined 1.7%, against +3.1% for the U.S.

How the Sunbury area compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Sunbury, PA area compared with Pennsylvania and the U.S.
MeasureSunbury areaPennsylvaniaU.S.
Listings per 10k households5.513.716.2
Spending per listing$3.7M$1.7M$1.3M
Households per official establishment7,6251,5661,273
Official establishment growth, 2019–2023n/a−18.3%−12.2%
Population growth, 2020–2025−1.7%+0.5%+3.1%
Spending per household on clothing, shoes and related services$2,005$2,270$2,055
Median household income$62,262$77,971$80,734
Groundwork market score8172

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6
Employees, 2023
23
Annual payroll, 2023
$373K
One-person businesses, 2023
42Businesses with no payroll
Map listings, September 2026
254 chain locations
Listings at the U.S. rate for this spending
72The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Sunbury area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Sunbury area

Population, 2025 estimate
107,788−1.7% since 2020
Households
45,748
Median age
44.6
Homes lived in by their owners
74%
Vehicles per household
1.8
Land area
588 sq. mi.
People per square mile
185
Median household income
$62,262
Average household income
$83,829
Median home value
$174,900
Jobs located here
45,171
Daytime population
106,101Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Sunbury area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Sunbury area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring small-town markets in Pennsylvania for clothing and shoe stores, numbered among those based in Pennsylvania, with the Sunbury area marked.

Top small-town markets in Pennsylvania

Small-town markets in Pennsylvania ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hemlock Farms, PA97114.5$5M+7.2%#2 of 536
2Pottsville, PA89325.5$3.7M+1.5%#7 of 536
3Bloomsburg-Berwick, PA84186.8$2.9M+2.3%#14 of 536
4Sunbury, PA81255.5$3.7M−1.7%#23 of 536
5Huntingdon, PA7974.3$4.7M−2.4%#30 of 536
6Lewistown, PA79137.0$2.7M0.0%#32 of 536
7Somerset, PA78144.8$4M−2.7%#36 of 536
8Sayre, PA78166.5$3.1M−0.6%#37 of 536
9Lewisburg, PA771510.3$2.1M−0.8%#43 of 536
10Indiana, PA73329.9$2M−0.3%#74 of 536

Other business types in the Sunbury area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Sunbury, PA area?

As of September 2026, map listings count 25 clothing and shoe stores in the Sunbury area. 4 of them (16%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 6 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 42 one-person businesses without payroll.

How much do households in the Sunbury, PA area spend on clothing, shoes and related services?

About $91.7M a year, or $2,005 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 25 clothing and shoe stores on map listings, it comes to $3.7M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 45,748 households in the Sunbury area and national spending patterns by income.

How does the Sunbury, PA area compare with the U.S. for clothing and shoe stores?

The Sunbury area has 5.5 clothing and shoe stores per 10,000 households, 66% below the U.S. rate of 16.2. Spending per store is $3.7M, 2.9 times the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Sunbury area would have about 72, against 25 on map listings. There is one business with payroll in the industry for every 7,625 households, against one for every 1,273 across the U.S.

How fast is the Sunbury, PA area growing?

Population estimates put the Sunbury area at 107,788 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 45,748 households. Median household income in the Sunbury area is $62,262, 23% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sunbury area scores 81 for clothing and shoe stores (high), #23 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Sunbury area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Sunbury area

Screening a site or an acquisition in the Sunbury area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Sunbury area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.