Pets · Small-town market · Pennsylvania
Pet businesses in the Selinsgrove, PA area
The pet businesses in the Selinsgrove, PA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 12 out of 100: Low
Ranked #521 of 527 scored small-town markets
#17 of 20 scored small-town markets based in Pennsylvania
- Listings
- 23
- 4 chain locations (17%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.3M
- On pets · $569 a household
- Spending per listing
- $361K
- 59% below the U.S.
- Listings per 10k households
- 15.8
- 52% above the U.S.
- Population, 2025
- 39,655
- −0.2% since 2020
See the pet businesses around any address in the Selinsgrove area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Selinsgrove area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pet businesses, the Selinsgrove area has a Groundwork market score of 12 (low): #521 of 527 scored small-town markets and #17 of 20 scored small-town markets based in Pennsylvania. That puts it in the bottom quarter of small-town markets.
Households in the Selinsgrove area spend about $8.3M a year on pets, or $569 per household, 37% below the U.S. average. Spread across 23 pet businesses, that is $361K per business, 59% below the U.S. figure of $878K.
The Selinsgrove area has 23 pet businesses on map listings as of September 2026. 4 of them (17%) are chain locations, against 17% across the U.S. That is 15.8 per 10,000 households, 52% above the U.S. rate of 10.4.
Official counts don’t publish a figure for pet care, veterinarians and pet stores in the Selinsgrove area, since they leave out counts under 3. Population estimates show the Selinsgrove area declined 0.2% from 2020 to 2025, against +3.1% for the U.S.
How the Selinsgrove area compares
The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Selinsgrove area | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.8 | 10.5 | 10.4 |
| Spending per listing | $361K | $616K | $878K |
| Households per official establishment | n/a | 1,997 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +6.9% | +11.4% |
| Population growth, 2020–2025 | −0.2% | +0.5% | +3.1% |
| Spending per household on pets | $569 | $647 | $909 |
| Median household income | $66,876 | $77,971 | $80,734 |
| Groundwork market score | 12 | 24 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 13Businesses with no payroll
- Map listings, September 2026
- 234 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Selinsgrove area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Selinsgrove area
- Population, 2025 estimate
- 39,655−0.2% since 2020
- Households
- 14,600
- Median age
- 42.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 329 sq. mi.
- People per square mile
- 121
- Median household income
- $66,876+13.4% vs. 2015–2019, before inflation
- Average household income
- $85,472
- Median home value
- $215,300
- Jobs located here
- 15,607
- Daytime population
- 38,522Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Selinsgrove area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Selinsgrove area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring small-town markets in Pennsylvania for pet businesses, numbered among those based in Pennsylvania, with the Selinsgrove area marked.
Top small-town markets in Pennsylvania
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hemlock Farms, PA | 68 | 22 | 9.1 | $715K | +7.2% | #73 of 527 |
| 2Warren, PA | 42 | 14 | 8.7 | $609K | −3.8% | #361 of 527 |
| 3Sunbury, PA | 37 | 39 | 8.5 | $655K | −1.7% | #410 of 527 |
| 4Lewistown, PA | 37 | 18 | 9.7 | $543K | 0.0% | #412 of 527 |
| 5Lock Haven, PA | 34 | 16 | 10.4 | $522K | +1.3% | #436 of 527 |
| 6Pottsville, PA | 32 | 75 | 12.9 | $438K | +1.5% | #449 of 527 |
| 7Oil City, PA | 30 | 28 | 13.1 | $402K | −2.0% | #463 of 527 |
| 8Lewisburg, PA | 28 | 25 | 17.2 | $359K | −0.8% | #476 of 527 |
| 9Sayre, PA | 27 | 28 | 11.4 | $493K | −0.6% | #477 of 527 |
| 10Indiana, PA | 27 | 50 | 15.4 | $346K | −0.3% | #482 of 527 |
| 17Selinsgrove, PA | 12 | 23 | 15.8 | $361K | −0.2% | #521 of 527 |
Other business types in the Selinsgrove area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses12
- Veterinarians
- Pet grooming and boarding14
- Pet stores10
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Selinsgrove, PA area?
Map listings as of September 2026 show 23 pet businesses in the Selinsgrove area. 4 of them (17%) are chain locations. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in the Selinsgrove area: counts under 3 are left out. Official counts list 13 one-person businesses without payroll.
How much do households in the Selinsgrove, PA area spend on pets?
About $8.3M a year, or $569 per household. That is 37% below the U.S. average (an index of 63, where 100 is the U.S. average). Spread across the 23 pet businesses on map listings, it comes to $361K per business. It is estimated from the incomes of the 14,600 households in the Selinsgrove area and national spending patterns by income.
How does the Selinsgrove, PA area compare with the U.S. for pet businesses?
The Selinsgrove area has 15.8 pet businesses per 10,000 households, 52% above the U.S. rate of 10.4. Spending per business is $361K, 59% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Selinsgrove area would have about 10, against 23 on map listings.
How fast is the Selinsgrove, PA area growing?
Population estimates put the Selinsgrove area at 39,655 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 14,600 households. Median household income in the Selinsgrove area is $66,876, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 13.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Selinsgrove area scores 12 for pet businesses (low), #521 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Selinsgrove area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Selinsgrove area
Screening a site or an acquisition in the Selinsgrove area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Selinsgrove area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.