Beauty and personal care · County · Pennsylvania
Nail salons in Luzerne County, PA
The nail salons in Luzerne County, PA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #696 of 1,328 scored counties
#33 of 47 scored counties in Pennsylvania
- Listings
- 56
- 26 chain locations (46%)
- Official establishments
- 37
- +27.6% since 2019
- Household spending a year
- $121.8M
- On personal care products and services · $902 a household
- Spending per listing
- $2.2M
- 30% above the U.S.
- Listings per 10k households
- 4.1
- 32% below the U.S.
- Population, 2025
- 332,126
- +2.1% since 2020
See the nail salons around any address in Luzerne County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Luzerne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $902 per household (10% below the U.S. average), households in Luzerne County spend about $121.8M a year on personal care products and services. Spread across 56 nail salons, that is $2.2M per salon, 30% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 56 nail salons on map listings in Luzerne County as of September 2026. Chain locations make up 46% of them, against 27% across the U.S. Per 10,000 households, that is 4.1, 32% below the U.S. rate of 6.0.
In 2023, official counts showed 37 businesses with payroll in Luzerne County classed as nail salons, up 27.6% from 2019. That is one for every 3,650 households, against one for every 3,754 across the U.S. Official counts also show 177 one-person businesses without payroll.
Population estimates show Luzerne County grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%). Luzerne County scores 50 (upper middle) on the Groundwork market score for nail salons, ranking #696 of 1,328 scored counties and #33 of 47 scored counties in Pennsylvania.
How Luzerne County compares
The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Luzerne County | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.1 | 5.3 | 6.0 |
| Spending per listing | $2.2M | $1.9M | $1.7M |
| Households per official establishment | 3,650 | 2,857 | 3,754 |
| Official establishment growth, 2019–2023 | +27.6% | +14.7% | +23.2% |
| Population growth, 2020–2025 | +2.1% | +0.5% | +3.1% |
| Spending per household on personal care products and services | $902 | $1,004 | $1,005 |
| Median household income | $63,691 | $77,971 | $80,734 |
| Groundwork market score | 50 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29 → 37+27.6% over the period
- Employees, 2023
- 112
- Annual payroll, 2023
- $3M
- One-person businesses, 2023
- 177Businesses with no payroll
- Map listings, September 2026
- 5626 chain locations
- Listings at the U.S. rate for this spending
- 73The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Luzerne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Luzerne County
- Population, 2025 estimate
- 332,126+2.1% since 2020
- Households
- 135,055
- Median age
- 42.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.7
- Land area
- 890 sq. mi.
- People per square mile
- 368
- Median household income
- $63,691+19.1% vs. 2015–2019, before inflation
- Average household income
- $86,455
- Median home value
- $174,100
- Jobs located here
- 146,183
- Daytime population
- 329,640Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Luzerne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Luzerne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring counties in Pennsylvania for nail salons, numbered among those based in Pennsylvania, with Luzerne County marked.
Top counties in Pennsylvania
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Adams County, PA | 86 | 9 | 2.2 | $4.6M | +3.6% | #16 of 1,328 |
| 2Pike County, PA | 85 | 6 | 2.5 | $4.1M | +7.2% | #18 of 1,328 |
| 3Centre County, PA | 74 | 14 | 2.4 | $4.1M | −0.4% | #95 of 1,328 |
| 4Carbon County, PA | 70 | 5 | 1.8 | $5M | +1.7% | #142 of 1,328 |
| 5Franklin County, PA | 69 | 22 | 3.5 | $2.8M | +3.0% | #168 of 1,328 |
| 6Schuylkill County, PA | 67 | 17 | 2.9 | $3.1M | +1.5% | #204 of 1,328 |
| 7Indiana County, PA | 65 | 9 | 2.8 | $3.1M | −0.3% | #261 of 1,328 |
| 8Crawford County, PA | 64 | 8 | 2.4 | $3.6M | −2.4% | #279 of 1,328 |
| 9Wayne County, PA | 64 | 6 | 2.9 | $3.1M | +1.1% | #283 of 1,328 |
| 10Lebanon County, PA | 63 | 17 | 3.0 | $3.3M | +2.2% | #315 of 1,328 |
| 33Luzerne County, PA | 50 | 56 | 4.1 | $2.2M | +2.1% | #696 of 1,328 |
Other business types in Luzerne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons36
- Barbershops46
- Nail salons50
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Luzerne County, PA?
As of September 2026, map listings count 56 nail salons in Luzerne County. 26 of them (46%) are chain locations. The listings count nail salons. Official counts show 37 businesses with payroll classed as nail salons in 2023, up 27.6% from 2019. Another 177 one-person businesses have no payroll, by official counts.
How much do households in Luzerne County, PA spend on personal care products and services?
About $121.8M a year, or $902 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 56 nail salons on map listings, it comes to $2.2M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 135,055 households in Luzerne County and national spending patterns by income.
How does Luzerne County, PA compare with the U.S. for nail salons?
Luzerne County has 4.1 nail salons per 10,000 households, 32% below the U.S. rate of 6.0. Spending per salon is $2.2M, 30% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Luzerne County would have about 73, against 56 on map listings. There is one business with payroll in the industry for every 3,650 households, against one for every 3,754 across the U.S. The official count rose 27.6% from 2019 to 2023, against +23.2% for the U.S.
How fast is Luzerne County, PA growing?
Population estimates put Luzerne County at 332,126 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 135,055 households. Median household income in Luzerne County is $63,691, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Luzerne County scores 50 for nail salons (upper middle), #696 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Luzerne County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Luzerne County
Screening a site or an acquisition in Luzerne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Luzerne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.