Beauty and personal care · County · Pennsylvania
Salons, barbers and spas in Luzerne County, PA
The salons, barbers and spas in Luzerne County, PA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,856 of 2,385 scored counties
#49 of 64 scored counties in Pennsylvania
- Listings
- 567
- 90 chain locations (16%)
- Official establishments
- 173
- +7.5% since 2019
- Household spending a year
- $121.8M
- On personal care products and services · $902 a household
- Spending per listing
- $215K
- In line with the U.S.
- Listings per 10k households
- 42.0
- 11% below the U.S.
- Population, 2025
- 332,126
- +2.1% since 2020
See the salons, barbers and spas around any address in Luzerne County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Luzerne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Luzerne County scores 37 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,856 of 2,385 scored counties and #49 of 64 scored counties in Pennsylvania. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 567 salons, barbers and spas in Luzerne County. 90 of them (16%) are chain locations, against 15% across the U.S. That is 42.0 per 10,000 households, 11% below the U.S. rate of 47.2.
At $902 per household (10% below the U.S. average), households in Luzerne County spend about $121.8M a year on personal care products and services. Spread across 567 salons, barbers and spas, that is $215K per business, in line with the U.S. figure of $213K.
Official counts show 173 businesses with payroll classed as personal care services in Luzerne County in 2023, up 7.5% from 2019. That is one for every 781 households, against one for every 804 across the U.S. Since fiscal 2022, 8 SBA-backed loans worth $919K have gone to businesses classed as personal care services in Luzerne County. Population estimates put the population change in Luzerne County from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%).
How Luzerne County compares
The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Luzerne County | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 42.0 | 40.3 | 47.2 |
| Spending per listing | $215K | $249K | $213K |
| Households per official establishment | 781 | 643 | 804 |
| Official establishment growth, 2019–2023 | +7.5% | +7.3% | +14.1% |
| Population growth, 2020–2025 | +2.1% | +0.5% | +3.1% |
| Spending per household on personal care products and services | $902 | $1,004 | $1,005 |
| Median household income | $63,691 | $77,971 | $80,734 |
| Groundwork market score | 37 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 161 → 173+7.5% over the period
- Employees, 2023
- 740
- Annual payroll, 2023
- $18.2M
- One-person businesses, 2023
- 1,036Businesses with no payroll
- Map listings, September 2026
- 56790 chain locations
- Listings at the U.S. rate for this spending
- 573The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $919K
SBA-backed loans to businesses classed as personal care services in Luzerne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Luzerne County
- Population, 2025 estimate
- 332,126+2.1% since 2020
- Households
- 135,055
- Median age
- 42.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.7
- Land area
- 890 sq. mi.
- People per square mile
- 368
- Median household income
- $63,691+19.1% vs. 2015–2019, before inflation
- Average household income
- $86,455
- Median home value
- $174,100
- Jobs located here
- 146,183
- Daytime population
- 329,640Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Luzerne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Luzerne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring counties in Pennsylvania for salons, barbers and spas, numbered among those based in Pennsylvania, with Luzerne County marked.
Top counties in Pennsylvania
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Perry County, PA | 77 | 41 | 22.4 | $438K | +2.1% | #116 of 2,385 |
| 2Pike County, PA | 73 | 63 | 26.0 | $389K | +7.2% | #210 of 2,385 |
| 3Susquehanna County, PA | 72 | 33 | 21.3 | $438K | −0.3% | #224 of 2,385 |
| 4Adams County, PA | 71 | 115 | 28.2 | $360K | +3.6% | #257 of 2,385 |
| 5Carbon County, PA | 62 | 70 | 25.7 | $354K | +1.7% | #555 of 2,385 |
| 6Fulton County, PA | 61 | 15 | 23.7 | $380K | −0.6% | #595 of 2,385 |
| 7Chester County, PA | 61 | 838 | 40.9 | $314K | +4.2% | #607 of 2,385 |
| 8Wyoming County, PA | 57 | 27 | 24.7 | $379K | −0.9% | #770 of 2,385 |
| 9Juniata County, PA | 57 | 22 | 24.4 | $372K | −0.3% | #771 of 2,385 |
| 10Potter County, PA | 56 | 13 | 18.6 | $456K | −3.0% | #821 of 2,385 |
| 49Luzerne County, PA | 37 | 567 | 42.0 | $215K | +2.1% | #1,856 of 2,385 |
Other business types in Luzerne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons36
- Barbershops46
- Nail salons50
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Luzerne County, PA?
Luzerne County has 567 salons, barbers and spas on map listings as of September 2026. 90 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 173 businesses with payroll classed as personal care services in 2023, up 7.5% from 2019. Official counts list 1,036 one-person businesses without payroll.
How much do households in Luzerne County, PA spend on personal care products and services?
About $121.8M a year, or $902 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 567 salons, barbers and spas on map listings, it comes to $215K per business. It is estimated from the incomes of the 135,055 households in Luzerne County and national spending patterns by income.
How does Luzerne County, PA compare with the U.S. for salons, barbers and spas?
Luzerne County has 42.0 salons, barbers and spas per 10,000 households, 11% below the U.S. rate of 47.2. Spending per business is $215K, in line with the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Luzerne County would have about 573, against 567 on map listings. There is one business with payroll in the industry for every 781 households, against one for every 804 across the U.S. The official count rose 7.5% from 2019 to 2023, against +14.1% for the U.S.
How fast is Luzerne County, PA growing?
Population estimates put Luzerne County at 332,126 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 135,055 households. Median household income in Luzerne County is $63,691, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Luzerne County scores 37 for salons, barbers and spas (lower middle), #1,856 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Luzerne County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Luzerne County
Screening a site or an acquisition in Luzerne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Luzerne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.