Small-town market profile · Ohio
Van Wert, OH area market data
How the Van Wert area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 29,013
- +0.3% since 2020
- Households
- 11,549
- Median household income
- $67,917
- +25.2% vs. 2015–2019, before inflation
- Median home value
- $152,000
- Jobs located here
- 11,293
- Highest market score
- 84
- Auto repair shops, #12 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Van Wert area by name and distance, and the households and spending within reach. Or open the report at the center of the Van Wert area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Van Wert area has an estimated 29,013 people and 11,549 households. Population estimates put the population change in the Van Wert area from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). Median household income in the Van Wert area is $67,917, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
Relative to the U.S., household spending in the Van Wert area runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on child care and other personal services (56).
Of the business types scored in the Van Wert area, auto repair shops (84); auto repair and car care businesses (81); and clothing, shoe and laundry businesses (76) have the highest Groundwork market scores. For auto repair shops, that ranks #12 of 538 scored small-town markets.
The Van Wert area is made up of one county, Van Wert County. Against the U.S., map listings per household run highest for pizza places (41% above the U.S. rate) and lowest for real estate businesses (77% below the U.S. rate).
All 56 business types in the Van Wert area
Highest Groundwork market score first. Each score compares the Van Wert area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 84 | #12 of 538 | 17 | 14.7 | $778K | 175 | 4 |
| Auto repair and car care | 81 | #21 of 538 | 38 | 32.9 | $348K | 130 | 12 |
| Clothing, shoes and laundry | 76 | #51 of 536 | 12 | 10.4 | $1.7M | 196 | 3 |
| Spas and skin care | 73 | #38 of 504 | 5 | 4.3 | $2.1M | 242 | Under 3 |
| Clothing and shoe stores | 72 | #83 of 536 | 10 | 8.7 | $2.1M | 163 | 3 |
| Grocery and convenience stores | 68 | #95 of 538 | 17 | 14.7 | $3.9M | 116 | 7 |
| Sit-down restaurants | 67 | #92 of 538 | 49 | 42.4 | $835K | 126 | 18 |
| Restaurants and cafes | 67 | #100 of 538 | 88 | 76.2 | $465K | 125 | 46 |
| Coffee shops and cafes | 66 | #89 of 529 | 6 | 5.2 | $6.8M | 184 | 6 |
| Real estate agents and brokers | 65 | #73 of 533 | 7 | 6.1 | Index only | 399 | Under 3 |
| Real estate | 65 | #82 of 536 | 10 | 8.7 | Index only | 352 | Under 3 |
| Gas stations | 61 | #155 of 536 | 17 | 14.7 | $2M | 84 | 14 |
| Salons, barbers and spas | 60 | #145 of 538 | 35 | 30.3 | $303K | 142 | 9 |
| Convenience stores | 60 | #176 of 529 | 10 | 8.7 | $6.7M | 85 | 3 |
| Gyms | 58 | #167 of 506 | 5 | 4.3 | $1.7M | 129 | 4 |
| Gyms, studios and classes | 58 | #173 of 535 | 11 | 9.5 | $761K | 115 | 4 |
| Primary care and pediatrics | 55 | #201 of 458 | 10 | 8.7 | $1.5M | 85 | 11 |
| Doctors, dentists and clinics | 55 | #224 of 538 | 84 | 72.7 | $180K | 118 | 28 |
| Fast food and sandwich shops | 54 | #239 of 537 | 15 | 13.0 | $2.7M | 89 | 22 |
| Chiropractors | 53 | #186 of 426 | 6 | 5.2 | $2.5M | 105 | 5 |
| Home repair trades | 52 | #247 of 526 | 15 | 13.0 | $1.9M | 80 | 11 |
| Dentists and orthodontists | 51 | #248 of 526 | 12 | 10.4 | $1.3M | 128 | 9 |
| Lawn, cleaning and pest control | 49 | #245 of 481 | 9 | 7.8 | $1.5M | 87 | 8 |
| Bakeries and dessert shops | 49 | #271 of 507 | 10 | 8.7 | $4.1M | 99 | 6 |
| Pet businesses | 49 | #291 of 527 | 14 | 12.1 | $629K | 72 | Under 3 |
| Funeral homes | 47 | #191 of 365 | 5 | 4.3 | $356K | 53 | 3 |
| Martial arts and dance studios | 44 | #237 of 378 | 5 | 4.3 | $1.7M | 83 | Under 3 |
| HVAC and plumbing | 43 | #307 of 476 | 9 | 7.8 | $3.2M | 68 | 8 |
| Hair salons | 42 | #357 of 538 | 27 | 23.4 | $392K | 91 | 7 |
| Insurance agencies | 41 | #345 of 537 | 18 | 15.6 | $1.2M | 92 | 11 |
| Pizza | 41 | #348 of 520 | 13 | 11.3 | $3.1M | 62 | 22 |
| Car washes and detailing | 39 | #311 of 441 | 7 | 6.1 | $1.9M | 75 | 5 |
| Pet grooming and boarding | 28 | #342 of 387 | 8 | 6.9 | $1.1M | 43 | Under 3 |
| Child care and preschools | 27 | #397 of 454 | 7 | 6.1 | $535K | 53 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 3.5 | $16.7M | 180 | 4 |
| House cleaning | Not scored | Not scored | 4 | 3.5 | $3.3M | 52 | 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.5 | $3.3M | 113 | 5 |
| Physical therapy | Not scored | Not scored | 4 | 3.5 | $3.8M | 158 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.6 | $4.4M | 143 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 2.6 | $9.7M | 81 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.6 | $9.7M | 115 | 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.6 | $2.9M | 108 | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.7 | $5.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.7 | $6.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.7 | $7.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.7 | $4.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.7 | Index only | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 0.9 | $10.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.9 | $13.2M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.9 | $8.4M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Van Wert area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.2M | $1,145 | 120 |
| Gasoline and other fuels | $34.2M | $2,957 | 114 |
| Food away from home | $40.9M | $3,543 | 87 |
| Groceries | $66.9M | $5,789 | 92 |
| Personal care products and services | $10.6M | $917 | 91 |
| Child care and other personal services | $3.7M | $324 | 56 |
| Memberships, classes and admissions | $8.4M | $725 | 74 |
| Medical and dental services | $15.1M | $1,311 | 102 |
| Pets | $8.8M | $762 | 84 |
| Clothing, shoes and related services | $20.7M | $1,796 | 87 |
| Vehicle insurance | $20.9M | $1,806 | 92 |
| Home repairs, maintenance and insurance | $29.1M | $2,518 | 83 |
| Lawn care, cleaning and other household services | $13.2M | $1,142 | 81 |
| Rent and homeowner costs | $152.3M | $13,186 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Van Wert area
- Population, 2025 estimate
- 29,013+0.3% since 2020
- Households
- 11,549
- Median age
- 41.7
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 409 sq. mi.
- People per square mile
- 70
- Median household income
- $67,917+25.2% vs. 2015–2019, before inflation
- Average household income
- $82,591
- Median home value
- $152,000
- Jobs located here
- 11,293
- Daytime population
- 25,207Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Van Wert area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Van Wert area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Van Wert area 1
- Van Wert County, OH28,826 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
Questions
How fast is the Van Wert, OH area growing?
Population estimates put the Van Wert area at 29,013 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 11,549 households. Median household income rose 25.2% from the 2015–2019 survey, before inflation.
How much do households in the Van Wert, OH area spend?
Households in the Van Wert area spend about $152.3M a year on rent and homeowner costs, $66.9M on groceries and $40.9M on food away from home. Set against the U.S., households in the Van Wert area spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on child care and other personal services (56).
Which business types have the highest market scores in the Van Wert, OH area?
The highest Groundwork market scores in the Van Wert area are for auto repair shops (84); auto repair and car care businesses (81); and clothing, shoe and laundry businesses (76). The Van Wert area ranks #12 of 538 scored small-town markets for auto repair shops.
How does the Van Wert, OH area compare with the U.S.?
The median household income in the Van Wert area is $67,917 a year, 16% below the U.S. median of $80,734. The population rose 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $152,000, against $332,700 for the U.S. For its number of households, the Van Wert area has the most map listings, relative to the U.S., for pizza places (41% above the U.S. rate) and the fewest for real estate businesses (77% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in the Van Wert area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Van Wert area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Ohio · Every U.S. market · How we measure
Screening a site or an acquisition in the Van Wert area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Van Wert area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.