County profile · Ohio
Portage County, OH market data
Population, household spending and competition for 56 business types in Portage County, each scored against other counties.
- Population, 2025
- 163,404
- +1.0% since 2020
- Households
- 65,249
- Median household income
- $75,766
- +31.5% vs. 2015–2019, before inflation
- Median home value
- $227,000
- Jobs located here
- 55,772
- Highest market score
- 82
- Physical therapy, #34 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Portage County by name and distance, and the households and spending within reach. Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 163,404 people live in Portage County, in 65,249 households. Between 2020 and 2025, the population of Portage County grew 1.0%, slower than the U.S. (+3.1%). The median household income in Portage County is $75,766 a year, 6% below the U.S. median of $80,734. That rose 31.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Portage County spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on child care and other personal services (70).
The highest Groundwork market scores in Portage County are for physical therapy clinics (82), chiropractors (82) and optometrists and eye clinics (78). Portage County ranks #34 of 1,422 scored counties for physical therapy clinics.
Portage County is part of the Akron metro area. For its number of households, Portage County has the most map listings, relative to the U.S., for landscaping and lawn care companies (60% above the U.S. rate) and the fewest for real estate businesses (60% below the U.S. rate).
All 56 business types in Portage County
Highest Groundwork market score first. Each score compares Portage County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 82 | #34 of 1,422 | 17 | 2.6 | $5.4M | 225 | 11 |
| Chiropractors | 82 | #40 of 1,490 | 15 | 2.3 | $6.1M | 256 | 9 |
| Optometrists and eye care | 78 | #77 of 1,302 | 18 | 2.8 | $5.1M | 163 | 8 |
| Gyms | 78 | #88 of 1,792 | 31 | 4.8 | $1.9M | 143 | 9 |
| Primary care and pediatrics | 78 | #103 of 1,656 | 20 | 3.1 | $4.6M | 258 | 49 |
| Tire shops | 75 | #168 of 1,530 | 21 | 3.2 | $3.4M | 134 | 5 |
| Nail salons | 74 | #97 of 1,328 | 17 | 2.6 | $3.8M | 226 | 8 |
| Spas and skin care | 74 | #134 of 1,769 | 32 | 4.9 | $2M | 229 | 10 |
| Yoga, Pilates and fitness studios | 73 | #55 of 777 | 7 | 1.1 | $8.3M | 204 | 9 |
| HVAC and plumbing | 73 | #148 of 1,707 | 25 | 3.8 | $7M | 147 | 30 |
| Dentists and orthodontists | 73 | #200 of 1,886 | 50 | 7.7 | $1.8M | 187 | 35 |
| Doctors, dentists and clinics | 72 | #286 of 2,394 | 283 | 43.4 | $325K | 213 | 112 |
| Home repair trades | 71 | #182 of 2,057 | 53 | 8.1 | $3.3M | 136 | 64 |
| Auto repair shops | 71 | #304 of 2,378 | 94 | 14.4 | $752K | 169 | 59 |
| Funeral homes | 70 | #227 of 1,472 | 6 | 0.9 | $1.5M | 227 | 6 |
| Auto repair and car care | 70 | #357 of 2,401 | 198 | 30.3 | $357K | 133 | 81 |
| Sit-down restaurants | 70 | #378 of 2,405 | 270 | 41.4 | $936K | 141 | 85 |
| Gyms, studios and classes | 69 | #279 of 2,088 | 67 | 10.3 | $864K | 130 | 21 |
| Grocery stores | 69 | #431 of 2,070 | 33 | 5.1 | $11.9M | 128 | 21 |
| Electricians | 68 | #190 of 1,160 | 11 | 1.7 | $15.9M | 133 | 25 |
| Collision repair and body shops | 68 | #252 of 1,327 | 15 | 2.3 | $4.7M | 153 | 17 |
| Barbershops | 68 | #277 of 1,356 | 21 | 3.2 | $3.1M | 162 | Under 3 |
| Gas stations | 68 | #453 of 2,358 | 54 | 8.3 | $3.3M | 139 | 46 |
| Grocery and convenience stores | 68 | #500 of 2,402 | 109 | 16.7 | $3.6M | 106 | 33 |
| Pet stores | 67 | #212 of 974 | 11 | 1.7 | $5M | 110 | 3 |
| Hair salons | 67 | #381 of 2,339 | 89 | 13.6 | $722K | 168 | 35 |
| Convenience stores | 67 | #525 of 2,261 | 51 | 7.8 | $7.7M | 98 | 12 |
| Salons, barbers and spas | 66 | #407 of 2,385 | 161 | 24.7 | $399K | 188 | 55 |
| Coffee shops and cafes | 64 | #461 of 2,063 | 48 | 7.4 | $5.3M | 142 | 31 |
| House cleaning | 63 | #178 of 847 | 5 | 0.8 | $16M | 250 | 29 |
| Roofing and gutters | 63 | #304 of 1,177 | 17 | 2.6 | $10.3M | 122 | 9 |
| Real estate agents and brokers | 63 | #430 of 2,176 | 87 | 13.3 | Index only | 192 | 25 |
| Laundromats | 62 | #247 of 785 | 9 | 1.4 | $14.2M | 114 | 3 |
| Restaurants and cafes | 62 | #673 of 2,405 | 540 | 82.8 | $468K | 126 | 259 |
| Property management | 61 | #269 of 910 | 6 | 0.9 | Index only | 273 | 25 |
| Bakeries and dessert shops | 61 | #503 of 1,889 | 47 | 7.2 | $5.4M | 130 | 34 |
| Child care and preschools | 60 | #543 of 1,611 | 27 | 4.1 | $986K | 98 | 26 |
| Real estate | 60 | #567 of 2,229 | 100 | 15.3 | Index only | 210 | 59 |
| Martial arts and dance studios | 59 | #412 of 1,334 | 29 | 4.4 | $2M | 99 | 12 |
| Pet grooming and boarding | 57 | #554 of 1,461 | 24 | 3.7 | $2.3M | 90 | 13 |
| Clothing and shoe stores | 56 | #812 of 2,087 | 69 | 10.6 | $1.9M | 146 | 50 |
| Clothing, shoes and laundry | 55 | #904 of 2,210 | 96 | 14.7 | $1.3M | 152 | 59 |
| Veterinarians | 53 | #665 of 1,485 | 24 | 3.7 | $2.3M | 84 | 18 |
| Pet businesses | 53 | #954 of 2,200 | 75 | 11.5 | $732K | 83 | 34 |
| Insurance agencies | 52 | #1,037 of 2,272 | 63 | 9.7 | $1.7M | 137 | 48 |
| Fast food and sandwich shops | 47 | #1,260 of 2,222 | 89 | 13.6 | $2.8M | 93 | 142 |
| Car washes and detailing | 46 | #832 of 1,451 | 37 | 5.7 | $1.9M | 76 | 11 |
| Pizza | 42 | #1,371 of 2,090 | 69 | 10.6 | $3.7M | 72 | 142 |
| Urgent care and walk-in clinics | 36 | #253 of 325 | 7 | 1.1 | $13.1M | 53 | Under 3 |
| Lawn, cleaning and pest control | 34 | #1,450 of 1,771 | 59 | 9.0 | $1.4M | 81 | 117 |
| Landscaping and lawn care | 24 | #1,397 of 1,493 | 50 | 7.7 | $1.6M | 55 | 85 |
| Dry cleaners | Not scored | Not scored | 4 | 0.6 | $32M | 204 | 6 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 0.6 | Index only | 583 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.6 | $17.7M | 129 | 4 |
| Pest control | Not scored | Not scored | 4 | 0.6 | $20M | 195 | 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.5 | Index only | 116 | 4 |
Household spending in Portage County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $70.7M | $1,083 | 113 |
| Gasoline and other fuels | $179M | $2,743 | 106 |
| Food away from home | $252.8M | $3,874 | 95 |
| Groceries | $392.5M | $6,015 | 95 |
| Personal care products and services | $64.3M | $985 | 98 |
| Child care and other personal services | $26.6M | $408 | 70 |
| Memberships, classes and admissions | $57.9M | $887 | 90 |
| Medical and dental services | $91.9M | $1,408 | 109 |
| Pets | $54.9M | $842 | 93 |
| Clothing, shoes and related services | $128.1M | $1,963 | 96 |
| Vehicle insurance | $108.2M | $1,658 | 85 |
| Home repairs, maintenance and insurance | $175.4M | $2,688 | 89 |
| Lawn care, cleaning and other household services | $79.8M | $1,223 | 87 |
| Rent and homeowner costs | $910.5M | $13,955 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Portage County
- Population, 2025 estimate
- 163,404+1.0% since 2020
- Households
- 65,249
- Median age
- 41.1
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 487 sq. mi.
- People per square mile
- 332
- Median household income
- $75,766+31.5% vs. 2015–2019, before inflation
- Average household income
- $97,106
- Median home value
- $227,000
- Jobs located here
- 55,772
- Daytime population
- 143,575Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Portage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Ohio 8
- Summit County, OH537,864 people
- Geauga County, OH95,481 people
- Stark County, OH373,713 people
- Trumbull County, OH200,929 people
- Cuyahoga County, OH1,245,873 people
- Medina County, OH183,660 people
- Mahoning County, OH226,491 people
- Lake County, OH232,216 people
Questions
How fast is Portage County, OH growing?
Population estimates put Portage County at 163,404 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 65,249 households. Against the 2015–2019 survey, median household income rose 31.5%, before inflation.
How much do households in Portage County, OH spend?
Households in Portage County spend about $910.5M a year on rent and homeowner costs, $392.5M on groceries and $252.8M on food away from home. Relative to the U.S., household spending in Portage County runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on child care and other personal services (70).
Which business types have the highest market scores in Portage County, OH?
Of the business types scored in Portage County, physical therapy clinics (82), chiropractors (82) and optometrists and eye clinics (78) have the highest Groundwork market scores. For physical therapy clinics, that ranks #34 of 1,422 scored counties.
How does Portage County, OH compare with the U.S.?
Median household income in Portage County is $75,766, 6% below the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $227,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (60% above the U.S. rate) and lowest for real estate businesses (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Portage County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Portage County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Ohio · Every U.S. market · How we measure
Screening a site or an acquisition in Portage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.