Small-town market profile · Ohio
Mount Vernon, OH area market data
Population, household spending and competition for 56 business types in the Mount Vernon area, each scored against other small-town markets.
- Population, 2025
- 64,002
- +1.9% since 2020
- Households
- 23,491
- Median household income
- $73,878
- +27.9% vs. 2015–2019, before inflation
- Median home value
- $239,400
- Jobs located here
- 19,622
- Highest market score
- 88
- Sit-down restaurants, #5 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Mount Vernon area by name and distance, and the households and spending within reach. Or open the report at the center of the Mount Vernon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 64,002 people live in the Mount Vernon area, in 23,491 households. Population estimates put the population change in the Mount Vernon area from 2020 to 2025 at +1.9%, slower than the U.S. (+3.1%). The median household income in the Mount Vernon area is $73,878 a year, 8% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Mount Vernon area spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on child care and other personal services (67).
The highest Groundwork market scores in the Mount Vernon area are for sit-down restaurants (88), primary care and pediatric clinics (87) and collision repair and body shops (86). The Mount Vernon area ranks #5 of 538 scored small-town markets for sit-down restaurants.
The Mount Vernon area is made up of one county, Knox County. For its number of households, the Mount Vernon area has the most map listings, relative to the U.S., for roofing and gutter companies (2.1 times the U.S. rate) and the fewest for clothing and shoe stores (56% below the U.S. rate).
All 56 business types in the Mount Vernon area
Highest Groundwork market score first. Each score compares the Mount Vernon area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 88 | #5 of 538 | 82 | 34.9 | $1.1M | 165 | 26 |
| Primary care and pediatrics | 87 | #5 of 458 | 11 | 4.7 | $3M | 167 | 6 |
| Collision repair and body shops | 86 | #8 of 387 | 5 | 2.1 | $5.4M | 175 | 4 |
| Clothing, shoes and laundry | 83 | #15 of 536 | 26 | 11.1 | $1.7M | 198 | 7 |
| Restaurants and cafes | 82 | #19 of 538 | 169 | 71.9 | $530K | 143 | 88 |
| Doctors, dentists and clinics | 82 | #20 of 538 | 140 | 59.6 | $234K | 154 | 34 |
| Clothing and shoe stores | 82 | #20 of 536 | 17 | 7.2 | $2.7M | 210 | 7 |
| Physical therapy | 81 | #15 of 400 | 9 | 3.8 | $3.6M | 152 | Under 3 |
| Gyms, studios and classes | 78 | #20 of 535 | 28 | 11.9 | $719K | 109 | 3 |
| Auto repair shops | 78 | #27 of 538 | 54 | 23.0 | $498K | 112 | 18 |
| Auto repair and car care | 78 | #32 of 538 | 96 | 40.9 | $280K | 104 | 26 |
| Convenience stores | 77 | #41 of 529 | 18 | 7.7 | $7.8M | 99 | Under 3 |
| Barbershops | 74 | #50 of 377 | 9 | 3.8 | $2.5M | 135 | Under 3 |
| Electricians | 71 | #25 of 295 | 5 | 2.1 | $12.6M | 105 | 15 |
| Spas and skin care | 71 | #59 of 504 | 17 | 7.2 | $1.3M | 154 | Under 3 |
| Grocery and convenience stores | 71 | #69 of 538 | 47 | 20.0 | $3M | 88 | 12 |
| Coffee shops and cafes | 70 | #61 of 529 | 20 | 8.5 | $4.5M | 121 | 10 |
| Nail salons | 70 | #65 of 387 | 10 | 4.3 | $2.3M | 137 | Under 3 |
| Car washes and detailing | 70 | #75 of 441 | 11 | 4.7 | $2.4M | 97 | Under 3 |
| Funeral homes | 69 | #70 of 365 | 8 | 3.4 | $475K | 70 | 5 |
| Salons, barbers and spas | 68 | #67 of 538 | 86 | 36.6 | $266K | 125 | 13 |
| Veterinarians | 68 | #76 of 398 | 8 | 3.4 | $2.4M | 89 | 7 |
| Gas stations | 68 | #92 of 536 | 35 | 14.9 | $2M | 82 | 21 |
| Tire shops | 68 | #97 of 431 | 10 | 4.3 | $2.7M | 108 | 5 |
| Optometrists and eye care | 67 | #77 of 400 | 10 | 4.3 | $3.3M | 105 | 5 |
| Bakeries and dessert shops | 66 | #87 of 507 | 20 | 8.5 | $4.5M | 108 | 10 |
| Child care and preschools | 66 | #108 of 454 | 9 | 3.8 | $1M | 101 | 11 |
| Fast food and sandwich shops | 66 | #121 of 537 | 24 | 10.2 | $3.7M | 122 | 52 |
| Mortgage brokers and lenders | 64 | #36 of 177 | 5 | 2.1 | Index only | 167 | Under 3 |
| Pet grooming and boarding | 63 | #96 of 387 | 11 | 4.7 | $1.8M | 69 | Under 3 |
| Hair salons | 63 | #123 of 538 | 50 | 21.3 | $458K | 106 | 11 |
| Dentists and orthodontists | 60 | #170 of 526 | 27 | 11.5 | $1.2M | 123 | 16 |
| Chiropractors | 59 | #149 of 426 | 16 | 6.8 | $2M | 86 | 7 |
| Insurance agencies | 58 | #202 of 537 | 30 | 12.8 | $1.4M | 110 | 16 |
| Grocery stores | 56 | #210 of 506 | 19 | 8.1 | $7.4M | 80 | 10 |
| Gyms | 52 | #239 of 506 | 23 | 9.8 | $875K | 67 | Under 3 |
| Pizza | 48 | #277 of 520 | 26 | 11.1 | $3.4M | 68 | 52 |
| Real estate | 47 | #299 of 536 | 58 | 24.7 | Index only | 130 | 25 |
| Pet businesses | 47 | #318 of 527 | 39 | 16.6 | $497K | 57 | 11 |
| Pest control | 46 | #50 of 85 | 5 | 2.1 | $5.7M | 56 | Under 3 |
| HVAC and plumbing | 44 | #296 of 476 | 19 | 8.1 | $3.3M | 70 | 24 |
| Pet stores | 41 | #156 of 220 | 9 | 3.8 | $2.2M | 48 | 4 |
| Real estate agents and brokers | 41 | #370 of 533 | 51 | 21.7 | Index only | 117 | 19 |
| Home repair trades | 40 | #386 of 526 | 42 | 17.9 | $1.5M | 62 | 44 |
| Roofing and gutters | 39 | #205 of 288 | 18 | 7.7 | $3.5M | 41 | 5 |
| Lawn, cleaning and pest control | 39 | #341 of 481 | 27 | 11.5 | $1.1M | 63 | 28 |
| Landscaping and lawn care | 35 | #311 of 399 | 18 | 7.7 | $1.6M | 54 | 23 |
| House cleaning | Not scored | Not scored | 4 | 1.7 | $7.1M | 111 | 5 |
| Laundromats | Not scored | Not scored | 3 | 1.3 | $15.1M | 121 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 1.3 | $6.7M | 333 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.9 | $10.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $32.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Mount Vernon area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $26.9M | $1,146 | 120 |
| Gasoline and other fuels | $68.4M | $2,911 | 112 |
| Food away from home | $89.6M | $3,814 | 94 |
| Groceries | $140.6M | $5,984 | 95 |
| Personal care products and services | $22.9M | $975 | 97 |
| Child care and other personal services | $9.2M | $390 | 67 |
| Memberships, classes and admissions | $20.1M | $857 | 87 |
| Medical and dental services | $32.8M | $1,395 | 108 |
| Pets | $19.4M | $826 | 91 |
| Clothing, shoes and related services | $45.4M | $1,932 | 94 |
| Vehicle insurance | $41.5M | $1,768 | 90 |
| Home repairs, maintenance and insurance | $62.9M | $2,680 | 89 |
| Lawn care, cleaning and other household services | $28.5M | $1,213 | 86 |
| Rent and homeowner costs | $325.4M | $13,852 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Mount Vernon area
- Population, 2025 estimate
- 64,002+1.9% since 2020
- Households
- 23,491
- Median age
- 40.6
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 526 sq. mi.
- People per square mile
- 120
- Median household income
- $73,878+27.9% vs. 2015–2019, before inflation
- Average household income
- $92,322
- Median home value
- $239,400
- Jobs located here
- 19,622
- Daytime population
- 59,569Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mount Vernon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Mount Vernon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Mount Vernon area 1
- Knox County, OH63,142 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
Questions
How fast is the Mount Vernon, OH area growing?
Population estimates put the Mount Vernon area at 64,002 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 23,491 households. Against the 2015–2019 survey, median household income rose 27.9%, before inflation.
How much do households in the Mount Vernon, OH area spend?
Households in the Mount Vernon area spend about $325.4M a year on rent and homeowner costs, $140.6M on groceries and $89.6M on food away from home. Relative to the U.S., household spending in the Mount Vernon area runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on child care and other personal services (67).
Which business types have the highest market scores in the Mount Vernon, OH area?
Of the business types scored in the Mount Vernon area, sit-down restaurants (88), primary care and pediatric clinics (87) and collision repair and body shops (86) have the highest Groundwork market scores. For sit-down restaurants, that ranks #5 of 538 scored small-town markets.
How does the Mount Vernon, OH area compare with the U.S.?
Median household income in the Mount Vernon area is $73,878, 8% below the U.S. median of $80,734. The population rose 1.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $239,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (2.1 times the U.S. rate) and lowest for clothing and shoe stores (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Mount Vernon area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mount Vernon area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Ohio · Every U.S. market · How we measure
Screening a site or an acquisition in the Mount Vernon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mount Vernon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.