Small-town market profile · Ohio
Marion, OH area market data
How the Marion area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 65,115
- −0.4% since 2020
- Households
- 24,683
- Median household income
- $59,371
- +25.0% vs. 2015–2019, before inflation
- Median home value
- $156,800
- Jobs located here
- 23,364
- Highest market score
- 75
- Clothing and shoe stores, #56 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Marion area by name and distance, and the households and spending within reach. Or open the report at the center of the Marion area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Marion area has an estimated 65,115 people and 24,683 households. Population estimates put the population change in the Marion area from 2020 to 2025 at −0.4%, against +3.1% for the U.S. Median household income in the Marion area is $59,371, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.0%, before inflation.
Relative to the U.S., household spending in the Marion area runs highest on vehicle maintenance and repairs (an index of 105, where 100 is the U.S. average) and lowest on child care and other personal services (54).
Of the business types scored in the Marion area, clothing and shoe stores (75); collision repair and body shops (71); and clothing, shoe and laundry businesses (71) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #56 of 536 scored small-town markets.
The Marion area is made up of one county, Marion County. Against the U.S., map listings per household run highest for landscaping and lawn care companies (52% above the U.S. rate) and lowest for real estate agents and brokers (70% below the U.S. rate).
All 56 business types in the Marion area
Highest Groundwork market score first. Each score compares the Marion area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 75 | #56 of 536 | 15 | 6.1 | $2.9M | 225 | 3 |
| Collision repair and body shops | 71 | #52 of 387 | 5 | 2.0 | $4.9M | 161 | 5 |
| Clothing, shoes and laundry | 71 | #89 of 536 | 26 | 10.5 | $1.7M | 188 | 6 |
| Optometrists and eye care | 67 | #76 of 400 | 9 | 3.6 | $3.4M | 110 | 3 |
| Gas stations | 67 | #95 of 536 | 20 | 8.1 | $3.2M | 135 | 20 |
| Real estate agents and brokers | 65 | #77 of 533 | 23 | 9.3 | Index only | 250 | 3 |
| Chiropractors | 65 | #90 of 426 | 10 | 4.1 | $3.1M | 129 | 6 |
| Coffee shops and cafes | 65 | #101 of 529 | 16 | 6.5 | $5.2M | 140 | 7 |
| Car washes and detailing | 64 | #111 of 441 | 9 | 3.6 | $2.7M | 109 | 3 |
| Sit-down restaurants | 64 | #118 of 538 | 103 | 41.7 | $805K | 121 | 27 |
| Restaurants and cafes | 63 | #139 of 538 | 197 | 79.8 | $421K | 113 | 87 |
| Child care and preschools | 61 | #136 of 454 | 7 | 2.8 | $1.1M | 111 | 4 |
| Auto repair and car care | 61 | #170 of 538 | 92 | 37.3 | $269K | 100 | 30 |
| Pet grooming and boarding | 60 | #115 of 387 | 5 | 2.0 | $3.6M | 141 | Under 3 |
| Real estate | 60 | #130 of 536 | 35 | 14.2 | Index only | 207 | 9 |
| Physical therapy | 60 | #130 of 400 | 10 | 4.1 | $3.1M | 129 | Under 3 |
| Gyms, studios and classes | 60 | #154 of 535 | 26 | 10.5 | $654K | 99 | 4 |
| Pet businesses | 59 | #153 of 527 | 23 | 9.3 | $779K | 89 | 7 |
| Tire shops | 59 | #153 of 431 | 10 | 4.1 | $2.5M | 99 | 4 |
| Veterinarians | 58 | #135 of 398 | 6 | 2.4 | $3M | 110 | 7 |
| Gyms | 58 | #172 of 506 | 15 | 6.1 | $1.1M | 87 | 4 |
| Funeral homes | 57 | #134 of 365 | 9 | 3.6 | $422K | 62 | 5 |
| Grocery stores | 57 | #185 of 506 | 12 | 4.9 | $11.4M | 123 | 10 |
| Nail salons | 56 | #156 of 387 | 11 | 4.5 | $1.9M | 117 | 3 |
| Hair salons | 56 | #197 of 538 | 43 | 17.4 | $498K | 116 | 10 |
| Electricians | 54 | #126 of 295 | 7 | 2.8 | $8.5M | 71 | 7 |
| Primary care and pediatrics | 53 | #214 of 458 | 18 | 7.3 | $1.7M | 96 | 24 |
| Auto repair shops | 52 | #266 of 538 | 63 | 25.5 | $393K | 88 | 20 |
| Salons, barbers and spas | 50 | #270 of 538 | 85 | 34.4 | $252K | 118 | 15 |
| Property management | 49 | #94 of 180 | 6 | 2.4 | Index only | 94 | 4 |
| Doctors, dentists and clinics | 48 | #292 of 538 | 191 | 77.4 | $162K | 106 | 55 |
| HVAC and plumbing | 47 | #270 of 476 | 15 | 6.1 | $4M | 83 | 14 |
| Mortgage brokers and lenders | 46 | #103 of 177 | 5 | 2.0 | Index only | 161 | Under 3 |
| Barbershops | 46 | #221 of 377 | 11 | 4.5 | $1.9M | 103 | Under 3 |
| Bakeries and dessert shops | 46 | #295 of 507 | 21 | 8.5 | $3.9M | 95 | 10 |
| Home repair trades | 46 | #316 of 526 | 31 | 12.6 | $1.9M | 79 | 21 |
| Grocery and convenience stores | 45 | #329 of 538 | 45 | 18.2 | $3M | 90 | 21 |
| Dentists and orthodontists | 44 | #312 of 526 | 24 | 9.7 | $1.3M | 131 | 22 |
| Fast food and sandwich shops | 44 | #331 of 537 | 29 | 11.7 | $2.9M | 94 | 52 |
| House cleaning | 43 | #85 of 142 | 6 | 2.4 | $4.5M | 70 | 5 |
| Spas and skin care | 43 | #330 of 504 | 20 | 8.1 | $1.1M | 122 | Under 3 |
| Pet stores | 42 | #148 of 220 | 6 | 2.4 | $3M | 66 | Under 3 |
| Convenience stores | 39 | #379 of 529 | 24 | 9.7 | $5.7M | 73 | 11 |
| Martial arts and dance studios | 35 | #299 of 378 | 11 | 4.5 | $1.5M | 77 | Under 3 |
| Insurance agencies | 34 | #412 of 537 | 37 | 15.0 | $1.1M | 84 | 20 |
| Roofing and gutters | 30 | #249 of 288 | 9 | 3.6 | $6.6M | 78 | Under 3 |
| Lawn, cleaning and pest control | 29 | #434 of 481 | 26 | 10.5 | $1M | 62 | 24 |
| Pizza | 29 | #461 of 520 | 27 | 10.9 | $3.1M | 60 | 52 |
| Landscaping and lawn care | 26 | #369 of 399 | 18 | 7.3 | $1.5M | 51 | 19 |
| Laundromats | Not scored | Not scored | 4 | 1.6 | $10.7M | 86 | 3 |
| Pest control | Not scored | Not scored | 2 | 0.8 | $13.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.8 | $15.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $42.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $24.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Marion area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.7M | $1,002 | 105 |
| Gasoline and other fuels | $64.4M | $2,608 | 100 |
| Food away from home | $82.9M | $3,359 | 83 |
| Groceries | $137.1M | $5,556 | 88 |
| Personal care products and services | $21.4M | $868 | 86 |
| Child care and other personal services | $7.8M | $314 | 54 |
| Memberships, classes and admissions | $17M | $689 | 70 |
| Medical and dental services | $30.9M | $1,252 | 97 |
| Pets | $17.9M | $726 | 80 |
| Clothing, shoes and related services | $42.9M | $1,740 | 85 |
| Vehicle insurance | $39.1M | $1,586 | 81 |
| Home repairs, maintenance and insurance | $59.3M | $2,402 | 80 |
| Lawn care, cleaning and other household services | $27M | $1,093 | 77 |
| Rent and homeowner costs | $313.2M | $12,687 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Marion area
- Population, 2025 estimate
- 65,115−0.4% since 2020
- Households
- 24,683
- Median age
- 40.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 404 sq. mi.
- People per square mile
- 161
- Median household income
- $59,371+25.0% vs. 2015–2019, before inflation
- Average household income
- $76,921
- Median home value
- $156,800
- Jobs located here
- 23,364
- Daytime population
- 60,757Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marion area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Marion area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Marion area 1
- Marion County, OH65,020 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
Questions
How fast is the Marion, OH area growing?
Population estimates put the Marion area at 65,115 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 24,683 households. Median household income rose 25.0% from the 2015–2019 survey, before inflation.
How much do households in the Marion, OH area spend?
Households in the Marion area spend about $313.2M a year on rent and homeowner costs, $137.1M on groceries and $82.9M on food away from home. Set against the U.S., households in the Marion area spend the most on vehicle maintenance and repairs (an index of 105, where 100 is the U.S. average) and the least on child care and other personal services (54).
Which business types have the highest market scores in the Marion, OH area?
The highest Groundwork market scores in the Marion area are for clothing and shoe stores (75); collision repair and body shops (71); and clothing, shoe and laundry businesses (71). The Marion area ranks #56 of 536 scored small-town markets for clothing and shoe stores.
How does the Marion, OH area compare with the U.S.?
The median household income in the Marion area is $59,371 a year, 26% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $156,800, against $332,700 for the U.S. For its number of households, the Marion area has the most map listings, relative to the U.S., for landscaping and lawn care companies (52% above the U.S. rate) and the fewest for real estate agents and brokers (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Marion area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marion area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Marion area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marion area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.