County profile · Ohio
Williams County, OH market data
Population, household spending and competition for 56 business types in Williams County, each scored against other counties.
- Population, 2025
- 36,549
- −1.4% since 2020
- Households
- 15,476
- Median household income
- $61,048
- +14.8% vs. 2015–2019, before inflation
- Median home value
- $150,000
- Jobs located here
- 16,679
- Highest market score
- 66
- Primary care and pediatrics, #333 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Williams County by name and distance, and the households and spending within reach. Or open the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 36,549 people live in Williams County, in 15,476 households. Between 2020 and 2025, the population of Williams County declined 1.4%, against +3.1% for the U.S. The median household income in Williams County is $61,048 a year, 24% below the U.S. median of $80,734. That rose 14.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Williams County spend the most on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and the least on child care and other personal services (52).
The highest Groundwork market scores in Williams County are for primary care and pediatric clinics (66), dentists and orthodontists (63) and physical therapy clinics (61). Williams County ranks #333 of 1,656 scored counties for primary care and pediatric clinics.
For its number of households, Williams County has the most map listings, relative to the U.S., for convenience stores (2.2 times the U.S. rate) and the fewest for real estate businesses (68% below the U.S. rate).
All 56 business types in Williams County
Highest Groundwork market score first. Each score compares Williams County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 66 | #333 of 1,656 | 6 | 3.9 | $3.2M | 181 | 12 |
| Dentists and orthodontists | 63 | #467 of 1,886 | 12 | 7.8 | $1.6M | 164 | 7 |
| Physical therapy | 61 | #407 of 1,422 | 5 | 3.2 | $3.9M | 161 | Under 3 |
| Real estate agents and brokers | 56 | #729 of 2,176 | 17 | 11.0 | Index only | 212 | 4 |
| Real estate | 56 | #752 of 2,229 | 19 | 12.3 | Index only | 239 | 7 |
| Pet businesses | 56 | #810 of 2,200 | 13 | 8.4 | $848K | 97 | 4 |
| Sit-down restaurants | 54 | #982 of 2,405 | 62 | 40.1 | $838K | 126 | 20 |
| Car washes and detailing | 53 | #638 of 1,451 | 5 | 3.2 | $3.2M | 126 | 3 |
| Clothing, shoes and laundry | 51 | #1,078 of 2,210 | 17 | 11.0 | $1.6M | 178 | Under 3 |
| Chiropractors | 49 | #750 of 1,490 | 7 | 4.5 | $2.8M | 116 | 5 |
| Clothing and shoe stores | 49 | #1,075 of 2,087 | 13 | 8.4 | $2M | 161 | Under 3 |
| Grocery stores | 48 | #1,091 of 2,070 | 11 | 7.1 | $7.9M | 85 | 4 |
| Salons, barbers and spas | 47 | #1,330 of 2,385 | 53 | 34.2 | $255K | 120 | 9 |
| Coffee shops and cafes | 46 | #1,163 of 2,063 | 12 | 7.8 | $4.3M | 117 | 7 |
| Gyms, studios and classes | 46 | #1,242 of 2,088 | 14 | 9.0 | $743K | 112 | Under 3 |
| Doctors, dentists and clinics | 46 | #1,376 of 2,394 | 113 | 73.0 | $172K | 113 | 28 |
| Restaurants and cafes | 45 | #1,383 of 2,405 | 129 | 83.4 | $403K | 109 | 57 |
| Gyms | 44 | #1,122 of 1,792 | 8 | 5.2 | $1.3M | 100 | Under 3 |
| Spas and skin care | 43 | #1,121 of 1,769 | 11 | 7.1 | $1.2M | 140 | Under 3 |
| Martial arts and dance studios | 42 | #882 of 1,334 | 5 | 3.2 | $2.1M | 103 | Under 3 |
| Tire shops | 39 | #1,045 of 1,530 | 8 | 5.2 | $2M | 79 | Under 3 |
| Landscaping and lawn care | 38 | #1,071 of 1,493 | 8 | 5.2 | $2.1M | 72 | 9 |
| Auto repair and car care | 38 | #1,728 of 2,401 | 62 | 40.1 | $255K | 95 | 27 |
| Home repair trades | 37 | #1,612 of 2,057 | 19 | 12.3 | $2M | 81 | 18 |
| Hair salons | 37 | #1,786 of 2,339 | 35 | 22.6 | $386K | 90 | 7 |
| Lawn, cleaning and pest control | 35 | #1,427 of 1,771 | 14 | 9.0 | $1.2M | 72 | 9 |
| Bakeries and dessert shops | 34 | #1,509 of 1,889 | 15 | 9.7 | $3.5M | 84 | 7 |
| Auto repair shops | 34 | #1,867 of 2,378 | 38 | 24.6 | $417K | 94 | 23 |
| HVAC and plumbing | 33 | #1,437 of 1,707 | 13 | 8.4 | $2.9M | 60 | 7 |
| Insurance agencies | 33 | #1,707 of 2,272 | 21 | 13.6 | $1.2M | 96 | 13 |
| Fast food and sandwich shops | 31 | #1,805 of 2,222 | 23 | 14.9 | $2.3M | 74 | 29 |
| Pet grooming and boarding | 30 | #1,179 of 1,461 | 6 | 3.9 | $1.8M | 72 | Under 3 |
| Gas stations | 30 | #1,952 of 2,358 | 28 | 18.1 | $1.5M | 62 | 19 |
| Grocery and convenience stores | 25 | #2,103 of 2,402 | 44 | 28.4 | $2M | 58 | 13 |
| Pizza | 24 | #1,932 of 2,090 | 22 | 14.2 | $2.4M | 46 | 29 |
| Optometrists and eye care | 22 | #1,183 of 1,302 | 12 | 7.8 | $1.6M | 52 | 4 |
| Funeral homes | 21 | #1,388 of 1,472 | 9 | 5.8 | $250K | 37 | 6 |
| Convenience stores | 18 | #2,066 of 2,261 | 27 | 17.4 | $3.2M | 41 | 9 |
| House cleaning | 7 | #847 of 847 | 5 | 3.2 | $3.4M | 53 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 2.6 | $3.4M | 179 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.6 | $4M | 128 | 6 |
| Electricians | Not scored | Not scored | 3 | 1.9 | $12.4M | 103 | 8 |
| Laundromats | Not scored | Not scored | 3 | 1.9 | $8.9M | 71 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 1.9 | $4.5M | 269 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.9 | $3.7M | 81 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.9 | $12.4M | 146 | 3 |
| Veterinarians | Not scored | Not scored | 3 | 1.9 | $3.7M | 135 | 4 |
| Child care and preschools | Not scored | Not scored | 2 | 1.3 | $2.3M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $15.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $16.9M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $10.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Williams County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.8M | $1,023 | 107 |
| Gasoline and other fuels | $41.3M | $2,665 | 103 |
| Food away from home | $52M | $3,358 | 83 |
| Groceries | $86.6M | $5,593 | 89 |
| Personal care products and services | $13.5M | $872 | 87 |
| Child care and other personal services | $4.7M | $301 | 52 |
| Memberships, classes and admissions | $10.4M | $672 | 68 |
| Medical and dental services | $19.4M | $1,253 | 97 |
| Pets | $11M | $712 | 78 |
| Clothing, shoes and related services | $26.6M | $1,718 | 84 |
| Vehicle insurance | $25.3M | $1,633 | 83 |
| Home repairs, maintenance and insurance | $37.2M | $2,401 | 80 |
| Lawn care, cleaning and other household services | $16.9M | $1,092 | 77 |
| Rent and homeowner costs | $196.6M | $12,701 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Williams County
- Population, 2025 estimate
- 36,549−1.4% since 2020
- Households
- 15,476
- Median age
- 41.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 421 sq. mi.
- People per square mile
- 87
- Median household income
- $61,048+14.8% vs. 2015–2019, before inflation
- Average household income
- $75,921
- Median home value
- $150,000
- Jobs located here
- 16,679
- Daytime population
- 35,422Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williams County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Williams County, OH growing?
Population estimates put Williams County at 36,549 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 15,476 households. Against the 2015–2019 survey, median household income rose 14.8%, before inflation.
How much do households in Williams County, OH spend?
Households in Williams County spend about $196.6M a year on rent and homeowner costs, $86.6M on groceries and $52M on food away from home. Relative to the U.S., household spending in Williams County runs highest on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and lowest on child care and other personal services (52).
Which business types have the highest market scores in Williams County, OH?
Of the business types scored in Williams County, primary care and pediatric clinics (66), dentists and orthodontists (63) and physical therapy clinics (61) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #333 of 1,656 scored counties.
How does Williams County, OH compare with the U.S.?
Median household income in Williams County is $61,048, 24% below the U.S. median of $80,734. The population fell 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $150,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.2 times the U.S. rate) and lowest for real estate businesses (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Williams County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williams County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Williams County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williams County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.