Small-town market profile · Ohio
Coshocton, OH area market data
Population, household spending and competition for 56 business types in the Coshocton area, each scored against other small-town markets.
- Population, 2025
- 37,188
- +1.6% since 2020
- Households
- 14,786
- Median household income
- $55,577
- +19.3% vs. 2015–2019, before inflation
- Median home value
- $155,500
- Jobs located here
- 9,504
- Highest market score
- 81
- Doctors, dentists and clinics, #22 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Coshocton area by name and distance, and the households and spending within reach. Or open the report at the center of the Coshocton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 37,188 people live in the Coshocton area, in 14,786 households. Population estimates put the population change in the Coshocton area from 2020 to 2025 at +1.6%, slower than the U.S. (+3.1%). The median household income in the Coshocton area is $55,577 a year, 31% below the U.S. median of $80,734. That rose 19.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Coshocton area spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (53).
The highest Groundwork market scores in the Coshocton area are for medical and dental practices (81), dentists and orthodontists (79) and sit-down restaurants (77). The Coshocton area ranks #22 of 538 scored small-town markets for medical and dental practices.
The Coshocton area is made up of one county, Coshocton County. For its number of households, the Coshocton area has the most map listings, relative to the U.S., for pizza places (53% above the U.S. rate) and the fewest for real estate businesses (61% below the U.S. rate).
All 56 business types in the Coshocton area
Highest Groundwork market score first. Each score compares the Coshocton area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 81 | #22 of 538 | 51 | 34.5 | $357K | 234 | 22 |
| Dentists and orthodontists | 79 | #25 of 526 | 7 | 4.7 | $2.6M | 265 | 7 |
| Sit-down restaurants | 77 | #28 of 538 | 49 | 33.1 | $988K | 149 | 10 |
| Auto repair and car care | 76 | #42 of 538 | 51 | 34.5 | $305K | 114 | 17 |
| Restaurants and cafes | 75 | #51 of 538 | 102 | 69.0 | $474K | 128 | 40 |
| Clothing and shoe stores | 75 | #58 of 536 | 10 | 6.8 | $2.5M | 198 | 3 |
| Clothing, shoes and laundry | 75 | #64 of 536 | 16 | 10.8 | $1.6M | 179 | 3 |
| Tire shops | 72 | #66 of 431 | 5 | 3.4 | $3.1M | 124 | Under 3 |
| Auto repair shops | 71 | #66 of 538 | 28 | 18.9 | $555K | 125 | 15 |
| Coffee shops and cafes | 70 | #57 of 529 | 7 | 4.7 | $6.9M | 187 | 5 |
| Gas stations | 70 | #75 of 536 | 17 | 11.5 | $2.4M | 100 | 12 |
| Home repair trades | 67 | #73 of 526 | 11 | 7.4 | $3.1M | 129 | 12 |
| Convenience stores | 66 | #119 of 529 | 10 | 6.8 | $8.1M | 103 | 3 |
| HVAC and plumbing | 65 | #85 of 476 | 5 | 3.4 | $6.9M | 145 | 9 |
| Gyms, studios and classes | 65 | #94 of 535 | 12 | 8.1 | $813K | 123 | 4 |
| Optometrists and eye care | 64 | #92 of 400 | 5 | 3.4 | $3.6M | 116 | 3 |
| Salons, barbers and spas | 64 | #93 of 538 | 39 | 26.4 | $321K | 151 | 9 |
| Real estate | 63 | #103 of 536 | 22 | 14.9 | Index only | 193 | 4 |
| Insurance agencies | 63 | #156 of 537 | 14 | 9.5 | $1.8M | 140 | 9 |
| Bakeries and dessert shops | 61 | #136 of 507 | 10 | 6.8 | $4.8M | 117 | 5 |
| Grocery stores | 61 | #140 of 506 | 7 | 4.7 | $11.5M | 124 | 6 |
| Grocery and convenience stores | 60 | #176 of 538 | 24 | 16.2 | $3.4M | 99 | 9 |
| Car washes and detailing | 59 | #147 of 441 | 7 | 4.7 | $2.2M | 88 | Under 3 |
| Gyms | 59 | #158 of 506 | 7 | 4.7 | $1.4M | 107 | 4 |
| Hair salons | 59 | #160 of 538 | 24 | 16.2 | $521K | 121 | 7 |
| Physical therapy | 58 | #147 of 400 | 7 | 4.7 | $2.6M | 108 | Under 3 |
| Landscaping and lawn care | 57 | #139 of 399 | 5 | 3.4 | $3.2M | 108 | 9 |
| Chiropractors | 57 | #157 of 426 | 7 | 4.7 | $2.6M | 109 | 5 |
| Lawn, cleaning and pest control | 55 | #187 of 481 | 8 | 5.4 | $2M | 118 | 14 |
| Fast food and sandwich shops | 55 | #232 of 537 | 18 | 12.2 | $2.7M | 88 | 25 |
| Veterinarians | 53 | #183 of 398 | 5 | 3.4 | $2.1M | 76 | 4 |
| Real estate agents and brokers | 51 | #240 of 533 | 18 | 12.2 | Index only | 187 | Under 3 |
| Funeral homes | 49 | #187 of 365 | 7 | 4.7 | $337K | 50 | 4 |
| Collision repair and body shops | 48 | #206 of 387 | 6 | 4.1 | $2.6M | 84 | 6 |
| Child care and preschools | 44 | #286 of 454 | 8 | 5.4 | $566K | 57 | 5 |
| Barbershops | 42 | #244 of 377 | 8 | 5.4 | $1.6M | 83 | Under 3 |
| Pizza | 39 | #371 of 520 | 18 | 12.2 | $2.7M | 53 | 25 |
| Roofing and gutters | 37 | #215 of 288 | 5 | 3.4 | $6.9M | 82 | Under 3 |
| Pet businesses | 32 | #448 of 527 | 23 | 15.6 | $451K | 51 | 7 |
| Pet grooming and boarding | 31 | #327 of 387 | 9 | 6.1 | $1.2M | 45 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.7 | $2.4M | 121 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.7 | $3.1M | 187 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.0 | Index only | 110 | Under 3 |
| Spas and skin care | Not scored | Not scored | 3 | 2.0 | $4.2M | 476 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.4 | $7.9M | Too few | 5 |
| Laundromats | Not scored | Not scored | 2 | 1.4 | $12.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.4 | $7.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.4 | $5.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.4 | $9.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.7 | $34.5M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $15.8M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $9.8M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
Household spending in the Coshocton area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.5M | $1,052 | 110 |
| Gasoline and other fuels | $40.5M | $2,740 | 106 |
| Food away from home | $48.4M | $3,273 | 80 |
| Groceries | $80.8M | $5,463 | 86 |
| Personal care products and services | $12.5M | $846 | 84 |
| Child care and other personal services | $4.5M | $306 | 53 |
| Memberships, classes and admissions | $9.8M | $660 | 67 |
| Medical and dental services | $18.2M | $1,233 | 96 |
| Pets | $10.4M | $702 | 77 |
| Clothing, shoes and related services | $25.2M | $1,703 | 83 |
| Vehicle insurance | $24.6M | $1,667 | 85 |
| Home repairs, maintenance and insurance | $34.5M | $2,333 | 77 |
| Lawn care, cleaning and other household services | $15.8M | $1,070 | 76 |
| Rent and homeowner costs | $183.8M | $12,430 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Coshocton area
- Population, 2025 estimate
- 37,188+1.6% since 2020
- Households
- 14,786
- Median age
- 41.9
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 564 sq. mi.
- People per square mile
- 65
- Median household income
- $55,577+19.3% vs. 2015–2019, before inflation
- Average household income
- $72,987
- Median home value
- $155,500
- Jobs located here
- 9,504
- Daytime population
- 31,165Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Coshocton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Coshocton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Coshocton area 1
- Coshocton County, OH36,744 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
Questions
How fast is the Coshocton, OH area growing?
Population estimates put the Coshocton area at 37,188 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 14,786 households. Against the 2015–2019 survey, median household income rose 19.3%, before inflation.
How much do households in the Coshocton, OH area spend?
Households in the Coshocton area spend about $183.8M a year on rent and homeowner costs, $80.8M on groceries and $48.4M on food away from home. Relative to the U.S., household spending in the Coshocton area runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Which business types have the highest market scores in the Coshocton, OH area?
Of the business types scored in the Coshocton area, medical and dental practices (81), dentists and orthodontists (79) and sit-down restaurants (77) have the highest Groundwork market scores. For medical and dental practices, that ranks #22 of 538 scored small-town markets.
How does the Coshocton, OH area compare with the U.S.?
Median household income in the Coshocton area is $55,577, 31% below the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $155,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (53% above the U.S. rate) and lowest for real estate businesses (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in the Coshocton area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Coshocton area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Coshocton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Coshocton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.