Small-town market profile · Ohio
Celina, OH area market data
Population, household spending and competition for 56 business types in the Celina area, each scored against other small-town markets.
- Population, 2025
- 42,737
- +0.5% since 2020
- Households
- 16,408
- Median household income
- $76,782
- +22.0% vs. 2015–2019, before inflation
- Median home value
- $210,600
- Jobs located here
- 19,998
- Highest market score
- 80
- Dentists and orthodontists, #17 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Celina area by name and distance, and the households and spending within reach. Or open the report at the center of the Celina area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 42,737 people live in the Celina area, in 16,408 households. Population estimates show the Celina area grew 0.5% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Celina area is $76,782 a year, 5% below the U.S. median of $80,734. That rose 22.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Celina area spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on child care and other personal services (62).
The highest Groundwork market scores in the Celina area are for dentists and orthodontists (80), tire shops (77) and nail salons (69). The Celina area ranks #17 of 526 scored small-town markets for dentists and orthodontists.
The Celina area is made up of one county, Mercer County. For its number of households, the Celina area has the most map listings, relative to the U.S., for veterinarians (2.4 times the U.S. rate) and the fewest for real estate businesses (57% below the U.S. rate).
All 56 business types in the Celina area
Highest Groundwork market score first. Each score compares the Celina area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 80 | #17 of 526 | 10 | 6.1 | $2.2M | 228 | 8 |
| Tire shops | 77 | #36 of 431 | 6 | 3.7 | $3.2M | 129 | Under 3 |
| Nail salons | 69 | #72 of 387 | 6 | 3.7 | $2.6M | 157 | Under 3 |
| Barbershops | 69 | #77 of 377 | 6 | 3.7 | $2.6M | 139 | Under 3 |
| Real estate | 67 | #67 of 536 | 27 | 16.5 | Index only | 191 | 8 |
| Child care and preschools | 67 | #96 of 454 | 5 | 3.0 | $1.2M | 117 | 6 |
| Convenience stores | 67 | #104 of 529 | 10 | 6.1 | $9.8M | 124 | 6 |
| Coffee shops and cafes | 66 | #90 of 529 | 11 | 6.7 | $5.6M | 151 | 9 |
| Real estate agents and brokers | 65 | #83 of 533 | 22 | 13.4 | Index only | 186 | 5 |
| Primary care and pediatrics | 62 | #138 of 458 | 12 | 7.3 | $1.9M | 105 | 17 |
| Doctors, dentists and clinics | 61 | #158 of 538 | 109 | 66.4 | $205K | 135 | 44 |
| Pizza | 60 | #149 of 520 | 11 | 6.7 | $5.6M | 110 | 35 |
| Grocery and convenience stores | 60 | #177 of 538 | 31 | 18.9 | $3.1M | 93 | 13 |
| Funeral homes | 59 | #123 of 365 | 6 | 3.7 | $438K | 64 | 4 |
| Spas and skin care | 59 | #156 of 504 | 13 | 7.9 | $1.2M | 138 | 3 |
| Grocery stores | 59 | #169 of 506 | 11 | 6.7 | $8.9M | 95 | 7 |
| Fast food and sandwich shops | 57 | #211 of 537 | 20 | 12.2 | $3.1M | 101 | 35 |
| Restaurants and cafes | 56 | #198 of 538 | 153 | 93.2 | $402K | 108 | 81 |
| Hair salons | 56 | #199 of 538 | 36 | 21.9 | $437K | 102 | 8 |
| Pet grooming and boarding | 54 | #165 of 387 | 8 | 4.9 | $1.7M | 65 | 3 |
| Salons, barbers and spas | 53 | #233 of 538 | 62 | 37.8 | $254K | 119 | 14 |
| Sit-down restaurants | 53 | #234 of 538 | 83 | 50.6 | $741K | 112 | 36 |
| Auto repair and car care | 53 | #236 of 538 | 73 | 44.5 | $266K | 99 | 42 |
| Clothing, shoes and laundry | 53 | #244 of 536 | 30 | 18.3 | $1M | 117 | 14 |
| Auto repair shops | 53 | #245 of 538 | 41 | 25.0 | $473K | 106 | 33 |
| Optometrists and eye care | 52 | #186 of 400 | 7 | 4.3 | $3.2M | 102 | 6 |
| Physical therapy | 52 | #194 of 400 | 9 | 5.5 | $2.5M | 103 | 7 |
| Bakeries and dessert shops | 52 | #233 of 507 | 15 | 9.1 | $4.1M | 99 | 9 |
| Gas stations | 52 | #256 of 536 | 33 | 20.1 | $1.5M | 63 | 21 |
| Clothing and shoe stores | 51 | #264 of 536 | 23 | 14.0 | $1.3M | 106 | 14 |
| Chiropractors | 50 | #219 of 426 | 11 | 6.7 | $2M | 85 | 6 |
| Collision repair and body shops | 49 | #196 of 387 | 7 | 4.3 | $2.8M | 90 | 10 |
| Gyms | 49 | #271 of 506 | 14 | 8.5 | $945K | 73 | 4 |
| Gyms, studios and classes | 49 | #301 of 535 | 27 | 16.5 | $490K | 74 | 4 |
| Lawn, cleaning and pest control | 48 | #251 of 481 | 12 | 7.3 | $1.6M | 97 | 19 |
| Car washes and detailing | 47 | #241 of 441 | 9 | 5.5 | $2.2M | 86 | 7 |
| Martial arts and dance studios | 44 | #239 of 378 | 9 | 5.5 | $1.5M | 73 | Under 3 |
| Landscaping and lawn care | 44 | #245 of 399 | 9 | 5.5 | $2.2M | 74 | 13 |
| Home repair trades | 42 | #355 of 526 | 21 | 12.8 | $2M | 84 | 34 |
| Insurance agencies | 38 | #367 of 537 | 25 | 15.2 | $1.2M | 97 | 19 |
| HVAC and plumbing | 36 | #377 of 476 | 13 | 7.9 | $3.3M | 69 | 18 |
| Pet businesses | 31 | #454 of 527 | 29 | 17.7 | $456K | 52 | 12 |
| Veterinarians | 25 | #361 of 398 | 13 | 7.9 | $1M | 37 | 9 |
| Electricians | Not scored | Not scored | 4 | 2.4 | $10.7M | 89 | 13 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.4 | $10.7M | 126 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 2.4 | $3.3M | 81 | 4 |
| House cleaning | Not scored | Not scored | 3 | 1.8 | $6.5M | 101 | 6 |
| Laundromats | Not scored | Not scored | 3 | 1.8 | $10.3M | 82 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.8 | Index only | 134 | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.2 | $6.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.2 | $11.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $19.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Celina area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.4M | $1,182 | 123 |
| Gasoline and other fuels | $50M | $3,045 | 117 |
| Food away from home | $61.5M | $3,749 | 92 |
| Groceries | $97.6M | $5,949 | 94 |
| Personal care products and services | $15.7M | $960 | 96 |
| Child care and other personal services | $5.9M | $358 | 62 |
| Memberships, classes and admissions | $13.2M | $806 | 82 |
| Medical and dental services | $22.4M | $1,364 | 106 |
| Pets | $13.2M | $806 | 89 |
| Clothing, shoes and related services | $30.9M | $1,881 | 92 |
| Vehicle insurance | $30.5M | $1,857 | 95 |
| Home repairs, maintenance and insurance | $42.7M | $2,605 | 86 |
| Lawn care, cleaning and other household services | $19.5M | $1,186 | 84 |
| Rent and homeowner costs | $223.7M | $13,631 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Celina area
- Population, 2025 estimate
- 42,737+0.5% since 2020
- Households
- 16,408
- Median age
- 39.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.1
- Land area
- 462 sq. mi.
- People per square mile
- 92
- Median household income
- $76,782+22.0% vs. 2015–2019, before inflation
- Average household income
- $91,265
- Median home value
- $210,600
- Jobs located here
- 19,998
- Daytime population
- 40,314Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Celina area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Celina area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Celina area 1
- Mercer County, OH42,484 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
Questions
How fast is the Celina, OH area growing?
Population estimates put the Celina area at 42,737 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 16,408 households. Against the 2015–2019 survey, median household income rose 22.0%, before inflation.
How much do households in the Celina, OH area spend?
Households in the Celina area spend about $223.7M a year on rent and homeowner costs, $97.6M on groceries and $61.5M on food away from home. Relative to the U.S., household spending in the Celina area runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Which business types have the highest market scores in the Celina, OH area?
Of the business types scored in the Celina area, dentists and orthodontists (80), tire shops (77) and nail salons (69) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #17 of 526 scored small-town markets.
How does the Celina, OH area compare with the U.S.?
Median household income in the Celina area is $76,782, 5% below the U.S. median of $80,734. The population rose 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $210,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for veterinarians (2.4 times the U.S. rate) and lowest for real estate businesses (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in the Celina area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Celina area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Ohio · Every U.S. market · How we measure
Screening a site or an acquisition in the Celina area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Celina area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.