Small-town market profile · Ohio
Bellefontaine, OH area market data
How the Bellefontaine area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 46,302
- +0.4% since 2020
- Households
- 19,560
- Median household income
- $71,551
- +26.1% vs. 2015–2019, before inflation
- Median home value
- $203,200
- Jobs located here
- 19,360
- Highest market score
- 78
- Salons, barbers and spas, #16 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Bellefontaine area by name and distance, and the households and spending within reach. Or open the report at the center of the Bellefontaine area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Bellefontaine area has an estimated 46,302 people and 19,560 households. Between 2020 and 2025, the population of the Bellefontaine area grew 0.4%, slower than the U.S. (+3.1%). Median household income in the Bellefontaine area is $71,551, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.1%, before inflation.
Relative to the U.S., household spending in the Bellefontaine area runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (63).
Of the business types scored in the Bellefontaine area, salons, barbers and spas (78); veterinarians (78); and dentists and orthodontists (78) have the highest Groundwork market scores. For salons, barbers and spas, that ranks #16 of 538 scored small-town markets.
The Bellefontaine area is made up of one county, Logan County. Against the U.S., map listings per household run highest for funeral homes (2.4 times the U.S. rate) and lowest for dentists and orthodontists (50% below the U.S. rate).
All 56 business types in the Bellefontaine area
Highest Groundwork market score first. Each score compares the Bellefontaine area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Salons, barbers and spas | 78 | #16 of 538 | 53 | 27.1 | $350K | 165 | 8 |
| Veterinarians | 78 | #24 of 398 | 5 | 2.6 | $3.1M | 116 | 3 |
| Dentists and orthodontists | 78 | #35 of 526 | 13 | 6.6 | $2M | 207 | 10 |
| Spas and skin care | 77 | #18 of 504 | 8 | 4.1 | $2.3M | 265 | Under 3 |
| Car washes and detailing | 76 | #35 of 441 | 6 | 3.1 | $3.6M | 145 | Under 3 |
| Clothing, shoes and laundry | 73 | #78 of 536 | 27 | 13.8 | $1.4M | 155 | 6 |
| Clothing and shoe stores | 72 | #84 of 536 | 18 | 9.2 | $2M | 161 | 6 |
| Sit-down restaurants | 71 | #69 of 538 | 82 | 41.9 | $884K | 133 | 31 |
| Primary care and pediatrics | 69 | #83 of 458 | 9 | 4.6 | $2.9M | 165 | 23 |
| Auto repair and car care | 69 | #87 of 538 | 74 | 37.8 | $295K | 110 | 28 |
| Doctors, dentists and clinics | 69 | #94 of 538 | 93 | 47.5 | $284K | 186 | 51 |
| Hair salons | 67 | #78 of 538 | 38 | 19.4 | $489K | 114 | 6 |
| Restaurants and cafes | 67 | #103 of 538 | 164 | 83.8 | $442K | 119 | 81 |
| Convenience stores | 67 | #106 of 529 | 13 | 6.6 | $8.9M | 113 | 6 |
| Fast food and sandwich shops | 65 | #130 of 537 | 22 | 11.2 | $3.3M | 108 | 36 |
| Martial arts and dance studios | 64 | #87 of 378 | 7 | 3.6 | $2.2M | 111 | Under 3 |
| Gyms, studios and classes | 63 | #118 of 535 | 18 | 9.2 | $872K | 132 | 8 |
| HVAC and plumbing | 62 | #119 of 476 | 12 | 6.1 | $4.2M | 89 | 11 |
| Coffee shops and cafes | 62 | #129 of 529 | 11 | 5.6 | $6.6M | 178 | 14 |
| Insurance agencies | 61 | #175 of 537 | 19 | 9.7 | $1.8M | 142 | 14 |
| Home repair trades | 60 | #143 of 526 | 24 | 12.3 | $2.1M | 87 | 17 |
| Gas stations | 59 | #177 of 536 | 31 | 15.8 | $1.8M | 76 | 19 |
| Gyms | 58 | #170 of 506 | 10 | 5.1 | $1.6M | 121 | 8 |
| Auto repair shops | 57 | #197 of 538 | 48 | 24.5 | $455K | 102 | 25 |
| Pet stores | 56 | #80 of 220 | 5 | 2.6 | $3.1M | 69 | Under 3 |
| Optometrists and eye care | 55 | #164 of 400 | 10 | 5.1 | $2.6M | 84 | 4 |
| Grocery and convenience stores | 55 | #236 of 538 | 38 | 19.4 | $3M | 90 | 18 |
| Chiropractors | 52 | #197 of 426 | 11 | 5.6 | $2.4M | 100 | 9 |
| Lawn, cleaning and pest control | 51 | #227 of 481 | 16 | 8.2 | $1.4M | 86 | 15 |
| Real estate | 51 | #258 of 536 | 42 | 21.5 | Index only | 146 | 13 |
| Landscaping and lawn care | 49 | #196 of 399 | 11 | 5.6 | $2.1M | 72 | 11 |
| Pet businesses | 49 | #289 of 527 | 23 | 11.8 | $683K | 78 | 12 |
| Real estate agents and brokers | 48 | #292 of 533 | 37 | 18.9 | Index only | 131 | 8 |
| Pet grooming and boarding | 45 | #234 of 387 | 8 | 4.1 | $2M | 77 | 9 |
| Roofing and gutters | 42 | #190 of 288 | 8 | 4.1 | $6.4M | 75 | Under 3 |
| Bakeries and dessert shops | 42 | #335 of 507 | 20 | 10.2 | $3.6M | 87 | 14 |
| Grocery stores | 42 | #336 of 506 | 16 | 8.2 | $7.2M | 78 | 12 |
| Pizza | 40 | #362 of 520 | 29 | 14.8 | $2.5M | 49 | 36 |
| Funeral homes | 21 | #341 of 365 | 10 | 5.1 | $264K | 39 | 7 |
| Barbershops | Not scored | Not scored | 4 | 2.0 | $4.6M | 246 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.0 | $5.5M | 177 | 3 |
| Electricians | Not scored | Not scored | 4 | 2.0 | $12.7M | 106 | 6 |
| House cleaning | Not scored | Not scored | 4 | 2.0 | $5.8M | 90 | 4 |
| Property management | Not scored | Not scored | 4 | 2.0 | Index only | 119 | 3 |
| Child care and preschools | Not scored | Not scored | 3 | 1.5 | $2.4M | 239 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.5 | $12.2M | 98 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 1.5 | $6.2M | 370 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.5 | $7.3M | 53 | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.0 | $13.2M | Too few | 5 |
| Tire shops | Not scored | Not scored | 2 | 1.0 | $10.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $23.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $15.7M | Too few | 8 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Bellefontaine area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.9M | $1,118 | 117 |
| Gasoline and other fuels | $56.1M | $2,866 | 110 |
| Food away from home | $72.5M | $3,705 | 91 |
| Groceries | $115.4M | $5,897 | 93 |
| Personal care products and services | $18.6M | $949 | 94 |
| Child care and other personal services | $7.2M | $368 | 63 |
| Memberships, classes and admissions | $15.7M | $802 | 82 |
| Medical and dental services | $26.4M | $1,351 | 105 |
| Pets | $15.7M | $804 | 88 |
| Clothing, shoes and related services | $36.7M | $1,878 | 91 |
| Vehicle insurance | $33.9M | $1,735 | 89 |
| Home repairs, maintenance and insurance | $50.9M | $2,601 | 86 |
| Lawn care, cleaning and other household services | $23.1M | $1,179 | 83 |
| Rent and homeowner costs | $265.3M | $13,561 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Bellefontaine area
- Population, 2025 estimate
- 46,302+0.4% since 2020
- Households
- 19,560
- Median age
- 42.2
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 459 sq. mi.
- People per square mile
- 101
- Median household income
- $71,551+26.1% vs. 2015–2019, before inflation
- Average household income
- $92,928
- Median home value
- $203,200
- Jobs located here
- 19,360
- Daytime population
- 44,374Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bellefontaine area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Bellefontaine area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Bellefontaine area 1
- Logan County, OH46,089 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
Questions
How fast is the Bellefontaine, OH area growing?
Population estimates put the Bellefontaine area at 46,302 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 19,560 households. Median household income rose 26.1% from the 2015–2019 survey, before inflation.
How much do households in the Bellefontaine, OH area spend?
Households in the Bellefontaine area spend about $265.3M a year on rent and homeowner costs, $115.4M on groceries and $72.5M on food away from home. Set against the U.S., households in the Bellefontaine area spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (63).
Which business types have the highest market scores in the Bellefontaine, OH area?
The highest Groundwork market scores in the Bellefontaine area are for salons, barbers and spas (78); veterinarians (78); and dentists and orthodontists (78). The Bellefontaine area ranks #16 of 538 scored small-town markets for salons, barbers and spas.
How does the Bellefontaine, OH area compare with the U.S.?
The median household income in the Bellefontaine area is $71,551 a year, 11% below the U.S. median of $80,734. The population rose 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $203,200, against $332,700 for the U.S. For its number of households, the Bellefontaine area has the most map listings, relative to the U.S., for funeral homes (2.4 times the U.S. rate) and the fewest for dentists and orthodontists (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in the Bellefontaine area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bellefontaine area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Bellefontaine area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bellefontaine area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.