Beauty and personal care · County · North Carolina
Hair salons in Lenoir County, NC
Competitor counts, household spending and official business counts for hair salons in Lenoir County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #2,261 of 2,339 scored counties
#92 of 94 scored counties in North Carolina
- Listings
- 57
- 13 chain locations (23%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $16.6M
- On personal care products and services · $712 a household
- Spending per listing
- $292K
- 32% below the U.S.
- Listings per 10k households
- 24.4
- 4% above the U.S.
- Population, 2025
- 55,837
- +1.4% since 2020
See the hair salons around any address in Lenoir County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lenoir County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lenoir County scores 17 (low) on the Groundwork market score for hair salons, ranking #2,261 of 2,339 scored counties and #92 of 94 scored counties in North Carolina. That puts it in the bottom quarter of counties.
At $712 per household (29% below the U.S. average), households in Lenoir County spend about $16.6M a year on personal care products and services. Spread across 57 hair salons, that is $292K per salon, 32% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Lenoir County has 57 hair salons on map listings as of September 2026. 13 of them (23%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 24.4, 4% above the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in Lenoir County, since they leave out counts under 3. Between 2020 and 2025, the population of Lenoir County grew 1.4%, slower than the U.S. (+3.1%).
How Lenoir County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lenoir County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.4 | 26.1 | 23.4 |
| Spending per listing | $292K | $344K | $430K |
| Households per official establishment | n/a | 1,924 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +14.7% | +6.0% |
| Population growth, 2020–2025 | +1.4% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $712 | $897 | $1,005 |
| Median household income | $45,143 | $72,388 | $80,734 |
| Groundwork market score | 17 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 255Businesses with no payroll
- Map listings, September 2026
- 5713 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Lenoir County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lenoir County
- Population, 2025 estimate
- 55,837+1.4% since 2020
- Households
- 23,351
- Median age
- 41.6
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 399 sq. mi.
- People per square mile
- 138
- Median household income
- $45,143+14.6% vs. 2015–2019, before inflation
- Average household income
- $65,291
- Median home value
- $120,500
- Jobs located here
- 29,615
- Daytime population
- 59,853Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lenoir County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Lenoir County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for hair salons, numbered among those based in North Carolina, with Lenoir County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Currituck County, NC | 89 | 13 | 11.0 | $922K | +16.7% | #14 of 2,339 |
| 2Chatham County, NC | 89 | 44 | 13.3 | $786K | +11.0% | #16 of 2,339 |
| 3Franklin County, NC | 82 | 27 | 9.5 | $920K | +18.8% | #58 of 2,339 |
| 4Hoke County, NC | 77 | 19 | 9.9 | $842K | +9.0% | #113 of 2,339 |
| 5Union County, NC | 76 | 166 | 19.7 | $544K | +11.7% | #146 of 2,339 |
| 6Harnett County, NC | 75 | 77 | 15.4 | $554K | +12.3% | #160 of 2,339 |
| 7Granville County, NC | 74 | 29 | 12.9 | $676K | +2.1% | #174 of 2,339 |
| 8Madison County, NC | 73 | 8 | 9.6 | $833K | +5.9% | #196 of 2,339 |
| 9Orange County, NC | 72 | 97 | 16.9 | $607K | +6.1% | #240 of 2,339 |
| 10Davidson County, NC | 72 | 113 | 16.2 | $511K | +6.6% | #246 of 2,339 |
| 92Lenoir County, NC | 17 | 57 | 24.4 | $292K | +1.4% | #2,261 of 2,339 |
Other business types in Lenoir County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons17
- Barbershops15
- Nail salons28
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Lenoir County, NC?
Map listings as of September 2026 show 57 hair salons in Lenoir County. 13 of them (23%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Lenoir County: counts under 3 are left out. Official counts also show 255 one-person businesses without payroll.
How much do households in Lenoir County, NC spend on personal care products and services?
About $16.6M a year, or $712 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 57 hair salons on map listings, it comes to $292K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 23,351 households in Lenoir County and national spending patterns by income.
How does Lenoir County, NC compare with the U.S. for hair salons?
Lenoir County has 24.4 hair salons per 10,000 households, 4% above the U.S. rate of 23.4. Spending per salon is $292K, 32% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Lenoir County would have about 39, against 57 on map listings.
How fast is Lenoir County, NC growing?
Population estimates put Lenoir County at 55,837 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 23,351 households. Median household income in Lenoir County is $45,143, 44% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lenoir County scores 17 for hair salons (low), #2,261 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lenoir County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Lenoir County
Screening a site or an acquisition in Lenoir County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lenoir County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.