Groundwork

Food and drink · County · North Carolina

Pizza places in Franklin County, NC

Competitor counts, household spending and official business counts for pizza places in Franklin County, NC, set against other counties and the U.S.

Groundwork market score · out of 100

Score 73 out of 100: Upper middle

Ranked #231 of 2,090 scored counties
#13 of 83 scored counties in North Carolina

Listings
23
19 chain locations (83%)
Official establishments
33
All limited-service restaurants · −8.3% since 2019
Household spending a year
$104.4M
On food away from home · $3,661 a household
Spending per listing
$4.5M
11% below the U.S.
Listings per 10k households
8.1
In line with the U.S.
Population, 2025
82,037
+18.8% since 2020

See the pizza places around any address in Franklin County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 23 pizza places in Franklin County. 19 of them (83%) are chain locations, against 58% across the U.S. Per 10,000 households, that is 8.1, in line with the U.S. rate of 8.0.

Households in Franklin County spend about $104.4M a year on food away from home, or $3,661 per household, 10% below the U.S. average. That works out to $4.5M per pizza place, 11% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

In 2023, official counts showed 33 businesses with payroll in Franklin County classed as limited-service restaurants, down 8.3% from 2019. That is one for every 865 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 20 one-person businesses have no payroll, by official counts.

Population estimates show Franklin County grew 18.8% from 2020 to 2025, faster than the U.S. (+3.1%). Franklin County scores 73 (upper middle) on the Groundwork market score for pizza places, ranking #231 of 2,090 scored counties and #13 of 83 scored counties in North Carolina. That puts it in the top quarter of counties.

How Franklin County compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Franklin County, NC compared with North Carolina and the U.S.
MeasureFranklin CountyNorth CarolinaU.S.
Listings per 10k households8.17.48.0
Spending per listing$4.5M$5.1M$5.1M
Households per official establishment (all limited-service restaurants)865504478
Official establishment growth, 2019–2023−8.3%+4.7%+6.1%
Population growth, 2020–2025+18.8%+7.2%+3.1%
Spending per household on food away from home$3,661$3,776$4,070
Median household income$74,240$72,388$80,734
Groundwork market score7353

Official counts and lending

Businesses

Official establishments, 2019 to 2023
36 → 33All limited-service restaurants · −8.3% over the period
Employees, 2023
588
Annual payroll, 2023
$10.2M
One-person businesses, 2023
20All limited-service restaurants with no payroll
Map listings, September 2026
2319 chain locations
Listings at the U.S. rate for this spending
21The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as limited-service restaurants in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Franklin County

Population, 2025 estimate
82,037+18.8% since 2020
Households
28,529
Median age
41.6
Homes lived in by their owners
79%
Vehicles per household
2.1
Land area
492 sq. mi.
People per square mile
151
Median household income
$74,240+34.5% vs. 2015–2019, before inflation
Average household income
$92,255
Median home value
$284,300
Jobs located here
13,513
Daytime population
52,063Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Franklin County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across North Carolina

Every North Carolina market ranked →

The highest-scoring counties in North Carolina for pizza places, numbered among those based in North Carolina, with Franklin County marked.

Top counties in North Carolina

Counties in North Carolina ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Union County, NC85607.1$6.4M+11.7%#43 of 2,090
2Davie County, NC83105.8$6.6M+6.9%#52 of 2,090
3Orange County, NC82335.8$7.6M+6.1%#55 of 2,090
4Chatham County, NC81288.5$5.3M+11.0%#76 of 2,090
5Hoke County, NC79115.7$6.1M+9.0%#109 of 2,090
6Yadkin County, NC7674.7$7.3M+2.9%#151 of 2,090
7Durham County, NC75795.6$7.4M+7.7%#165 of 2,090
8Henderson County, NC75295.7$6.4M+5.0%#171 of 2,090
9Pender County, NC75166.3$6.2M+19.0%#172 of 2,090
10Stokes County, NC7394.6$7M+3.5%#214 of 2,090
13Franklin County, NC73238.1$4.5M+18.8%#231 of 2,090

Other business types in Franklin County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Franklin County, NC?

Franklin County has 23 pizza places on map listings as of September 2026. 19 of them (83%) are chain locations. The listings count pizza restaurants. Official counts show 33 businesses with payroll classed as limited-service restaurants in 2023, down 8.3% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 20 one-person businesses without payroll.

How much do households in Franklin County, NC spend on food away from home?

About $104.4M a year, or $3,661 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 23 pizza places on map listings, it comes to $4.5M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 28,529 households in Franklin County and national spending patterns by income.

How does Franklin County, NC compare with the U.S. for pizza places?

Franklin County has 8.1 pizza places per 10,000 households, in line with the U.S. rate of 8.0. Spending per pizza place is $4.5M, 11% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Franklin County would have about 21, against 23 on map listings. There is one business with payroll in the industry for every 865 households, against one for every 478 across the U.S. The official count fell 8.3% from 2019 to 2023, against +6.1% for the U.S.

How fast is Franklin County, NC growing?

Population estimates put Franklin County at 82,037 people in 2025, up 18.8% since 2020, faster than the U.S. (+3.1%). It has 28,529 households. The median household income in Franklin County is $74,240 a year, 8% below the U.S. median of $80,734. That rose 34.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 73 for pizza places (upper middle), #231 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Franklin County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Franklin County

Screening a site or an acquisition in Franklin County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.