Fitness and classes · County · North Carolina
Gyms and studios in Franklin County, NC
How Franklin County, NC compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #116 of 2,088 scored counties
#3 of 88 scored counties in North Carolina
- Listings
- 23
- 1 chain location (4%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $19.4M
- On memberships, classes and admissions · $679 a household
- Spending per listing
- $842K
- 27% above the U.S.
- Listings per 10k households
- 8.1
- 46% below the U.S.
- Population, 2025
- 82,037
- +18.8% since 2020
See the gyms and studios around any address in Franklin County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, Franklin County has a Groundwork market score of 77 (high): #116 of 2,088 scored counties and #3 of 88 scored counties in North Carolina. That puts it in the top 10% of counties for gyms and studios.
Households in Franklin County spend about $19.4M a year on memberships, classes and admissions, or $679 per household, 31% below the U.S. average. Spread across 23 gyms and studios, that is $842K per location, 27% above the U.S. figure of $662K.
There are 23 gyms and studios on map listings in Franklin County as of September 2026. One of them (4%) is a chain location, against 20% across the U.S. Per 10,000 households, that is 8.1, 46% below the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Franklin County was 6 in 2023. That is one for every 4,755 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $320K have gone to businesses classed as fitness centers and recreation instruction in Franklin County. Between 2020 and 2025, the population of Franklin County grew 18.8%, faster than the U.S. (+3.1%).
How Franklin County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.1 | 14.0 | 14.9 |
| Spending per listing | $842K | $531K | $662K |
| Households per official establishment | 4,755 | 1,675 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.5% | +8.2% |
| Population growth, 2020–2025 | +18.8% | +7.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $679 | $743 | $983 |
| Median household income | $74,240 | $72,388 | $80,734 |
| Groundwork market score | 77 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 6
- Employees, 2023
- 71
- Annual payroll, 2023
- $957K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 231 chain location
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $320K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Franklin County
- Population, 2025 estimate
- 82,037+18.8% since 2020
- Households
- 28,529
- Median age
- 41.6
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 492 sq. mi.
- People per square mile
- 151
- Median household income
- $74,240+34.5% vs. 2015–2019, before inflation
- Average household income
- $92,255
- Median home value
- $284,300
- Jobs located here
- 13,513
- Daytime population
- 52,063Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for gyms and studios, numbered among those based in North Carolina, with Franklin County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hoke County, NC | 80 | 12 | 6.2 | $1M | +9.0% | #68 of 2,088 |
| 2Davie County, NC | 77 | 13 | 7.5 | $1M | +6.9% | #105 of 2,088 |
| 3Franklin County, NC | 77 | 23 | 8.1 | $842K | +18.8% | #116 of 2,088 |
| 4Chatham County, NC | 75 | 38 | 11.5 | $882K | +11.0% | #138 of 2,088 |
| 5Currituck County, NC | 75 | 16 | 13.5 | $676K | +16.7% | #144 of 2,088 |
| 6Duplin County, NC | 72 | 12 | 5.8 | $899K | +6.0% | #204 of 2,088 |
| 7Harnett County, NC | 69 | 44 | 8.8 | $744K | +12.3% | #290 of 2,088 |
| 8Davidson County, NC | 68 | 50 | 7.2 | $872K | +6.6% | #312 of 2,088 |
| 9Rowan County, NC | 65 | 43 | 7.3 | $867K | +5.6% | #406 of 2,088 |
| 10Stokes County, NC | 65 | 14 | 7.2 | $754K | +3.5% | #418 of 2,088 |
Other business types in Franklin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes77
- Gyms79
- Yoga, Pilates and fitness studios
- Martial arts and dance studios49
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Franklin County, NC?
As of September 2026, map listings count 23 gyms and studios in Franklin County. One of them (4%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 6 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Franklin County, NC spend on memberships, classes and admissions?
About $19.4M a year, or $679 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 23 gyms and studios on map listings, it comes to $842K per location. It is estimated from the incomes of the 28,529 households in Franklin County and national spending patterns by income.
How does Franklin County, NC compare with the U.S. for gyms and studios?
Franklin County has 8.1 gyms and studios per 10,000 households, 46% below the U.S. rate of 14.9. Spending per location is $842K, 27% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Franklin County would have about 29, against 23 on map listings. There is one business with payroll in the industry for every 4,755 households, against one for every 1,641 across the U.S.
How fast is Franklin County, NC growing?
Population estimates put Franklin County at 82,037 people in 2025, up 18.8% since 2020, faster than the U.S. (+3.1%). It has 28,529 households. The median household income in Franklin County is $74,240 a year, 8% below the U.S. median of $80,734. That rose 34.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 77 for gyms and studios (high), #116 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.