County profile · North Carolina
Granville County, NC market data
How Granville County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 61,421
- +2.1% since 2020
- Households
- 22,474
- Median household income
- $71,111
- +27.3% vs. 2015–2019, before inflation
- Median home value
- $247,700
- Jobs located here
- 19,226
- Highest market score
- 87
- Insurance agencies, #94 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Granville County by name and distance, and the households and spending within reach. Or open the report at the center of Granville County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Granville County has an estimated 61,421 people and 22,474 households. Population estimates put the population change in Granville County from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). Median household income in Granville County is $71,111, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.
Relative to the U.S., household spending in Granville County runs highest on vehicle insurance (an index of 150, where 100 is the U.S. average) and lowest on memberships, classes and admissions (71).
Of the business types scored in Granville County, insurance agencies (87), collision repair and body shops (79) and coffee shops and cafes (78) have the highest Groundwork market scores. For insurance agencies, that ranks #94 of 2,272 scored counties.
Against the U.S., map listings per household run highest for grocery stores (50% above the U.S. rate) and lowest for real estate agents and brokers (70% below the U.S. rate).
All 56 business types in Granville County
Highest Groundwork market score first. Each score compares Granville County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 87 | #94 of 2,272 | 17 | 7.6 | $3.9M | 309 | 12 |
| Collision repair and body shops | 79 | #76 of 1,327 | 5 | 2.2 | $4.8M | 156 | 3 |
| Coffee shops and cafes | 78 | #127 of 2,063 | 8 | 3.6 | $10.3M | 279 | 7 |
| Clothing, shoes and laundry | 77 | #185 of 2,210 | 22 | 9.8 | $1.9M | 213 | 3 |
| Sit-down restaurants | 77 | #189 of 2,405 | 77 | 34.3 | $1.1M | 162 | 21 |
| Restaurants and cafes | 77 | #191 of 2,405 | 135 | 60.1 | $613K | 165 | 63 |
| Clothing and shoe stores | 76 | #215 of 2,087 | 17 | 7.6 | $2.4M | 191 | 3 |
| Bakeries and dessert shops | 75 | #163 of 1,889 | 12 | 5.3 | $6.9M | 166 | 7 |
| Hair salons | 74 | #174 of 2,339 | 29 | 12.9 | $676K | 157 | 5 |
| Auto repair shops | 74 | #228 of 2,378 | 37 | 16.5 | $648K | 146 | 17 |
| Primary care and pediatrics | 71 | #228 of 1,656 | 6 | 2.7 | $4.1M | 228 | 16 |
| Auto repair and car care | 71 | #336 of 2,401 | 65 | 28.9 | $369K | 137 | 29 |
| Spas and skin care | 69 | #239 of 1,769 | 8 | 3.6 | $2.5M | 280 | Under 3 |
| Real estate agents and brokers | 68 | #261 of 2,176 | 21 | 9.3 | Index only | 290 | 15 |
| Salons, barbers and spas | 68 | #344 of 2,385 | 61 | 27.1 | $322K | 151 | 8 |
| Lawn, cleaning and pest control | 67 | #284 of 1,771 | 15 | 6.7 | $2.2M | 128 | 31 |
| Doctors, dentists and clinics | 67 | #443 of 2,394 | 74 | 32.9 | $329K | 216 | 31 |
| Gas stations | 66 | #524 of 2,358 | 31 | 13.8 | $2.5M | 105 | 30 |
| Optometrists and eye care | 64 | #314 of 1,302 | 5 | 2.2 | $4.9M | 155 | Under 3 |
| Real estate | 63 | #439 of 2,229 | 31 | 13.8 | Index only | 247 | 30 |
| Fast food and sandwich shops | 61 | #711 of 2,222 | 28 | 12.5 | $3M | 97 | 33 |
| Car washes and detailing | 58 | #510 of 1,451 | 8 | 3.6 | $3M | 119 | 5 |
| Veterinarians | 56 | #581 of 1,485 | 8 | 3.6 | $2.4M | 90 | 7 |
| Pet businesses | 56 | #831 of 2,200 | 27 | 12.0 | $724K | 82 | 12 |
| Martial arts and dance studios | 55 | #517 of 1,334 | 7 | 3.1 | $2.2M | 111 | Under 3 |
| Gyms, studios and classes | 55 | #828 of 2,088 | 27 | 12.0 | $581K | 88 | 4 |
| Dentists and orthodontists | 54 | #785 of 1,886 | 18 | 8.0 | $1.4M | 138 | 15 |
| Landscaping and lawn care | 53 | #637 of 1,493 | 13 | 5.8 | $2.5M | 85 | 26 |
| Funeral homes | 53 | #642 of 1,472 | 8 | 3.6 | $420K | 62 | 3 |
| Pet grooming and boarding | 53 | #659 of 1,461 | 10 | 4.4 | $2M | 77 | 5 |
| Pizza | 53 | #917 of 2,090 | 23 | 10.2 | $3.6M | 71 | 33 |
| Convenience stores | 52 | #1,056 of 2,261 | 22 | 9.8 | $6.1M | 77 | 8 |
| Nail salons | 51 | #658 of 1,328 | 10 | 4.4 | $2M | 117 | Under 3 |
| Grocery stores | 51 | #1,001 of 2,070 | 23 | 10.2 | $5.8M | 62 | 7 |
| Grocery and convenience stores | 51 | #1,174 of 2,402 | 52 | 23.1 | $2.6M | 76 | 15 |
| Tire shops | 49 | #799 of 1,530 | 10 | 4.4 | $2.4M | 96 | 6 |
| Electricians | 47 | #652 of 1,160 | 6 | 2.7 | $10.4M | 87 | 19 |
| Gyms | 47 | #1,041 of 1,792 | 18 | 8.0 | $871K | 67 | 4 |
| Property management | 46 | #510 of 910 | 5 | 2.2 | Index only | 120 | 14 |
| Home repair trades | 44 | #1,313 of 2,057 | 28 | 12.5 | $2.2M | 92 | 55 |
| Barbershops | 37 | #978 of 1,356 | 13 | 5.8 | $1.5M | 80 | Under 3 |
| Child care and preschools | 35 | #1,219 of 1,611 | 16 | 7.1 | $617K | 62 | 18 |
| HVAC and plumbing | 30 | #1,492 of 1,707 | 21 | 9.3 | $3M | 62 | 33 |
| Chiropractors | Not scored | Not scored | 4 | 1.8 | $6.1M | 255 | Under 3 |
| Home inspectors | Not scored | Not scored | 4 | 1.8 | Index only | 32 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 1.8 | $4.9M | 108 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.3 | $13.8M | 110 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 0.9 | $16.1M | Too few | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.9 | $12.2M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.9 | $7.8M | Too few | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.4 | $24.4M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.4 | $62.4M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Granville County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24M | $1,068 | 111 |
| Gasoline and other fuels | $77.3M | $3,439 | 133 |
| Food away from home | $82.7M | $3,679 | 90 |
| Groceries | $133.2M | $5,927 | 94 |
| Personal care products and services | $19.6M | $873 | 87 |
| Child care and other personal services | $9.9M | $439 | 76 |
| Memberships, classes and admissions | $15.7M | $698 | 71 |
| Medical and dental services | $24.4M | $1,084 | 84 |
| Pets | $19.6M | $870 | 96 |
| Clothing, shoes and related services | $41.3M | $1,837 | 89 |
| Vehicle insurance | $65.9M | $2,933 | 150 |
| Home repairs, maintenance and insurance | $62.4M | $2,778 | 92 |
| Lawn care, cleaning and other household services | $32.3M | $1,437 | 102 |
| Rent and homeowner costs | $332.2M | $14,781 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Granville County
- Population, 2025 estimate
- 61,421+2.1% since 2020
- Households
- 22,474
- Median age
- 41.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 532 sq. mi.
- People per square mile
- 114
- Median household income
- $71,111+27.3% vs. 2015–2019, before inflation
- Average household income
- $91,105
- Median home value
- $247,700
- Jobs located here
- 19,226
- Daytime population
- 51,645Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Granville County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Granville County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Vance County, NC42,322 people
- Franklin County, NC74,386 people
- Person County, NC39,542 people
- Durham County, NC332,353 people
- Wake County, NC1,178,653 people
- Orange County, NC149,678 people
- Warren County, NC18,795 people
- Caswell County, NC22,404 people
Questions
How fast is Granville County, NC growing?
Population estimates put Granville County at 61,421 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 22,474 households. Median household income rose 27.3% from the 2015–2019 survey, before inflation.
How much do households in Granville County, NC spend?
Households in Granville County spend about $332.2M a year on rent and homeowner costs, $133.2M on groceries and $82.7M on food away from home. Set against the U.S., households in Granville County spend the most on vehicle insurance (an index of 150, where 100 is the U.S. average) and the least on memberships, classes and admissions (71).
Which business types have the highest market scores in Granville County, NC?
The highest Groundwork market scores in Granville County are for insurance agencies (87), collision repair and body shops (79) and coffee shops and cafes (78). Granville County ranks #94 of 2,272 scored counties for insurance agencies.
How does Granville County, NC compare with the U.S.?
The median household income in Granville County is $71,111 a year, 12% below the U.S. median of $80,734. The population rose 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $247,700, against $332,700 for the U.S. For its number of households, Granville County has the most map listings, relative to the U.S., for grocery stores (50% above the U.S. rate) and the fewest for real estate agents and brokers (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Granville County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Granville County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Granville County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Granville County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.