Groundwork

Beauty and personal care · County · New York

Hair salons in Rockland County, NY

The hair salons in Rockland County, NY, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #530 of 2,339 scored counties
#14 of 61 scored counties in New York

Listings
221
21 chain locations (10%)
Official establishments
129
+5.7% since 2019
Household spending a year
$124.9M
On personal care products and services · $1,202 a household
Spending per listing
$565K
31% above the U.S.
Listings per 10k households
21.3
9% below the U.S.
Population, 2025
357,397
+5.9% since 2020

See the hair salons around any address in Rockland County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,202 per household (20% above the U.S. average), households in Rockland County spend about $124.9M a year on personal care products and services. That works out to $565K per salon, 31% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

There are 221 hair salons on map listings in Rockland County as of September 2026. 21 of them (10%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 21.3, 9% below the U.S. rate of 23.4.

Official counts show 129 businesses with payroll classed as beauty salons in Rockland County in 2023, up 5.7% from 2019. That is one for every 805 households, against one for every 1,535 across the U.S. Official counts list 357 one-person businesses without payroll. Since fiscal 2022, 8 SBA-backed loans worth $1.1M have gone to businesses classed as beauty salons in Rockland County.

Population estimates put the population change in Rockland County from 2020 to 2025 at +5.9%, faster than the U.S. (+3.1%). Rockland County scores 63 (upper middle) on the Groundwork market score for hair salons, ranking #530 of 2,339 scored counties and #14 of 61 scored counties in New York. That puts it in the top quarter of counties.

How Rockland County compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Rockland County, NY compared with New York and the U.S.
MeasureRockland CountyNew YorkU.S.
Listings per 10k households21.321.623.4
Spending per listing$565K$495K$430K
Households per official establishment8051,0811,535
Official establishment growth, 2019–2023+5.7%+0.2%+6.0%
Population growth, 2020–2025+5.9%−0.6%+3.1%
Spending per household on personal care products and services$1,202$1,070$1,005
Median household income$109,959$85,974$80,734
Groundwork market score6343

Official counts and lending

Businesses

Official establishments, 2019 to 2023
122 → 129+5.7% over the period
Employees, 2023
389
Annual payroll, 2023
$11.1M
One-person businesses, 2023
357Businesses with no payroll
Map listings, September 2026
22121 chain locations
Listings at the U.S. rate for this spending
290The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
8
Amount
$1.1M

SBA-backed loans to businesses classed as beauty salons in Rockland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Rockland County

Population, 2025 estimate
357,397+5.9% since 2020
Households
103,879
Median age
36.1
Homes lived in by their owners
68%
Vehicles per household
1.7
Land area
174 sq. mi.
People per square mile
1,968
Median household income
$109,959+18.2% vs. 2015–2019, before inflation
Average household income
$148,075
Median home value
$596,900
Jobs located here
131,530
Daytime population
323,209Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rockland County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Rockland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across New York

Every New York market ranked →

The highest-scoring counties in New York for hair salons, numbered among those based in New York, with Rockland County marked.

Top counties in New York

Counties in New York ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NY823511.1$879K+2.7%#60 of 2,339
2Otsego County, NY773916.8$550K+3.8%#126 of 2,339
3Rensselaer County, NY769914.8$696K−0.2%#134 of 2,339
4Schenectady County, NY7611717.5$574K+3.0%#145 of 2,339
5Wayne County, NY725213.5$696K+0.1%#232 of 2,339
6Tompkins County, NY716314.6$679K−1.4%#256 of 2,339
7Ulster County, NY6911415.3$685K+1.1%#308 of 2,339
8Schoharie County, NY682317.9$522K+1.4%#364 of 2,339
9Yates County, NY671313.7$695K−0.8%#383 of 2,339
10Columbia County, NY643814.3$735K−2.1%#474 of 2,339
14Rockland County, NY6322121.3$565K+5.9%#530 of 2,339

Other business types in Rockland County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in Rockland County, NY?

As of September 2026, map listings count 221 hair salons in Rockland County. 21 of them (10%) are chain locations. The listings count hair and beauty salons. Official counts show 129 businesses with payroll classed as beauty salons in 2023, up 5.7% from 2019. Official counts also show 357 one-person businesses without payroll.

How much do households in Rockland County, NY spend on personal care products and services?

About $124.9M a year, or $1,202 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 221 hair salons on map listings, it comes to $565K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 103,879 households in Rockland County and national spending patterns by income.

How does Rockland County, NY compare with the U.S. for hair salons?

Rockland County has 21.3 hair salons per 10,000 households, 9% below the U.S. rate of 23.4. Spending per salon is $565K, 31% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Rockland County would have about 290, against 221 on map listings. There is one business with payroll in the industry for every 805 households, against one for every 1,535 across the U.S. The official count rose 5.7% from 2019 to 2023, against +6.0% for the U.S.

How fast is Rockland County, NY growing?

Population estimates put Rockland County at 357,397 people in 2025, up 5.9% since 2020, faster than the U.S. (+3.1%). It has 103,879 households. Median household income in Rockland County is $109,959, 36% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockland County scores 63 for hair salons (upper middle), #530 of 2,339 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rockland County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Rockland County

Screening a site or an acquisition in Rockland County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rockland County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.