Beauty and personal care · Small-town market · Nevada
Hair salons in the Pahrump, NV area
The hair salons in the Pahrump, NV area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #22 of 538 scored small-town markets
#1 of 5 scored small-town markets based in Nevada
- Listings
- 39
- 12 chain locations (31%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $19.7M
- On personal care products and services · $890 a household
- Spending per listing
- $506K
- 18% above the U.S.
- Listings per 10k households
- 17.6
- 25% below the U.S.
- Population, 2025
- 57,336
- +10.3% since 2020
See the hair salons around any address in the Pahrump area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pahrump area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in the Pahrump area is 77 (high), #22 of 538 scored small-town markets and #1 of 5 scored small-town markets based in Nevada. That puts it in the top 10% of small-town markets for hair salons.
Map listings as of September 2026 show 39 hair salons in the Pahrump area. Chain locations make up 31% of them, against 14% across the U.S. That comes to 17.6 for every 10,000 households, 25% below the U.S. rate of 23.4.
Households in the Pahrump area spend about $19.7M a year on personal care products and services, or $890 per household, 11% below the U.S. average. That works out to $506K per salon, 18% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 6 businesses with payroll classed as beauty salons in the Pahrump area in 2023. That is one for every 3,696 households, against one for every 1,535 across the U.S. Between 2020 and 2025, the population of the Pahrump area grew 10.3%, faster than the U.S. (+3.1%).
How the Pahrump area compares
The same measures for Nevada and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pahrump area | Nevada | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.6 | 22.0 | 23.4 |
| Spending per listing | $506K | $456K | $430K |
| Households per official establishment | 3,696 | 1,833 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +18.6% | +6.0% |
| Population growth, 2020–2025 | +10.3% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $890 | $1,005 | $1,005 |
| Median household income | $60,714 | $78,260 | $80,734 |
| Groundwork market score | 77 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 12
- Annual payroll, 2023
- $395K
- One-person businesses, 2023
- 91Businesses with no payroll
- Map listings, September 2026
- 3912 chain locations
- Listings at the U.S. rate for this spending
- 46The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Pahrump area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pahrump area
- Population, 2025 estimate
- 57,336+10.3% since 2020
- Households
- 22,175
- Median age
- 52.2
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 18,182 sq. mi.
- People per square mile
- 3
- Median household income
- $60,714+28.4% vs. 2015–2019, before inflation
- Average household income
- $82,604
- Median home value
- $290,900
- Jobs located here
- 11,921
- Daytime population
- 48,529Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pahrump area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Pahrump area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Nevada
Every Nevada market ranked →The highest-scoring small-town markets in Nevada for hair salons, numbered among those based in Nevada, with the Pahrump area marked.
Top small-town markets in Nevada
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pahrump, NV | 77 | 39 | 17.6 | $506K | +10.3% | #22 of 538 |
| 2Elko, NV | 75 | 44 | 21.7 | $464K | +2.1% | #31 of 538 |
| 3Winnemucca, NV | 71 | 13 | 18.8 | $514K | 0.0% | #52 of 538 |
| 4Gardnerville Ranchos, NV-CA | 61 | 57 | 26.2 | $417K | +0.9% | #146 of 538 |
| 5Fallon, NV | 48 | 27 | 28.4 | $343K | +1.1% | #303 of 538 |
Other business types in the Pahrump area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas80
- Hair salons77
- Barbershops86
- Nail salons
- Spas and skin care86
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Pahrump, NV area?
There are 39 hair salons on map listings in the Pahrump area as of September 2026. 12 of them (31%) are chain locations. The listings count hair and beauty salons. Official counts show 6 businesses with payroll classed as beauty salons in 2023. Another 91 one-person businesses have no payroll, by official counts.
How much do households in the Pahrump, NV area spend on personal care products and services?
About $19.7M a year, or $890 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 39 hair salons on map listings, it comes to $506K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 22,175 households in the Pahrump area and national spending patterns by income.
How does the Pahrump, NV area compare with the U.S. for hair salons?
The Pahrump area has 17.6 hair salons per 10,000 households, 25% below the U.S. rate of 23.4. Spending per salon is $506K, 18% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Pahrump area would have about 46, against 39 on map listings. There is one business with payroll in the industry for every 3,696 households, against one for every 1,535 across the U.S.
How fast is the Pahrump, NV area growing?
Population estimates put the Pahrump area at 57,336 people in 2025, up 10.3% since 2020, faster than the U.S. (+3.1%). It has 22,175 households. The median household income in the Pahrump area is $60,714 a year, 25% below the U.S. median of $80,734. That rose 28.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pahrump area scores 77 for hair salons (high), #22 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pahrump area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Pahrump area
Screening a site or an acquisition in the Pahrump area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pahrump area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.