Food and drink · County · Tennessee
Bakeries and dessert shops in Sullivan County, TN
Competitor counts, household spending and official business counts for bakeries and dessert shops in Sullivan County, TN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #473 of 1,889 scored counties
#27 of 61 scored counties in Tennessee
- Listings
- 47
- 19 chain locations (40%)
- Official establishments
- 24
- All snack bars and retail bakeries
- Household spending a year
- $232.3M
- On food away from home · $3,371 a household
- Spending per listing
- $4.9M
- 19% above the U.S.
- Listings per 10k households
- 6.8
- 31% below the U.S.
- Population, 2025
- 163,759
- +3.5% since 2020
See the bakeries and dessert shops around any address in Sullivan County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Sullivan County comes to about $232.3M a year: $3,371 per household, 17% below the U.S. average. That works out to $4.9M per shop, 19% above the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
Sullivan County has 47 bakeries and dessert shops on map listings as of September 2026. Chain locations make up 40% of them, against 35% across the U.S. That is 6.8 per 10,000 households, 31% below the U.S. rate of 9.8.
In 2023, official counts showed 24 businesses with payroll in Sullivan County classed as snack bars and retail bakeries. That is one for every 2,871 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts also show 4 one-person businesses without payroll. Since fiscal 2022, 4 SBA-backed loans worth $3.8M have gone to businesses classed as snack bars and retail bakeries in Sullivan County.
Population estimates show Sullivan County grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). Sullivan County scores 62 (upper middle) on the Groundwork market score for bakeries and dessert shops, ranking #473 of 1,889 scored counties and #27 of 61 scored counties in Tennessee.
How Sullivan County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sullivan County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.8 | 8.2 | 9.8 |
| Spending per listing | $4.9M | $4.5M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 2,871 | 1,740 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +60.1% | +24.6% |
| Population growth, 2020–2025 | +3.5% | +5.6% | +3.1% |
| Spending per household on food away from home | $3,371 | $3,670 | $4,070 |
| Median household income | $58,807 | $69,595 | $80,734 |
| Groundwork market score | 62 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19 → 24All snack bars and retail bakeries
- Employees, 2023
- 303
- Annual payroll, 2023
- $6.9M
- One-person businesses, 2023
- 4All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 4719 chain locations
- Listings at the U.S. rate for this spending
- 56The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $3.8M
SBA-backed loans to businesses classed as snack bars and retail bakeries in Sullivan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Sullivan County
- Population, 2025 estimate
- 163,759+3.5% since 2020
- Households
- 68,907
- Median age
- 44.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 414 sq. mi.
- People per square mile
- 388
- Median household income
- $58,807+26.0% vs. 2015–2019, before inflation
- Average household income
- $82,467
- Median home value
- $213,300
- Jobs located here
- 71,251
- Daytime population
- 164,416Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sullivan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for bakeries and dessert shops, numbered among those based in Tennessee, with Sullivan County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayette County, TN | 93 | 5 | 2.9 | $13.8M | +7.7% | #5 of 1,889 |
| 2Roane County, TN | 86 | 8 | 3.5 | $10.3M | +7.0% | #33 of 1,889 |
| 3Cheatham County, TN | 84 | 5 | 3.1 | $12.9M | +4.1% | #54 of 1,889 |
| 4Jefferson County, TN | 82 | 10 | 4.6 | $7.6M | +9.3% | #69 of 1,889 |
| 5Loudon County, TN | 81 | 14 | 5.8 | $6.8M | +15.6% | #75 of 1,889 |
| 6Robertson County, TN | 78 | 16 | 5.7 | $6.8M | +9.9% | #109 of 1,889 |
| 7Sumner County, TN | 78 | 51 | 6.5 | $6.4M | +9.2% | #114 of 1,889 |
| 8Hawkins County, TN | 77 | 8 | 3.4 | $9.3M | +5.0% | #123 of 1,889 |
| 9Giles County, TN | 74 | 7 | 5.8 | $6M | +3.6% | #185 of 1,889 |
| 10Bedford County, TN | 74 | 13 | 6.7 | $5.2M | +9.7% | #193 of 1,889 |
| 27Sullivan County, TN | 62 | 47 | 6.8 | $4.9M | +3.5% | #473 of 1,889 |
Other business types in Sullivan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes48
- Sit-down restaurants53
- Fast food and sandwich shops28
- Pizza39
- Coffee shops and cafes64
- Bakeries and dessert shops62
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Sullivan County, TN?
Map listings as of September 2026 show 47 bakeries and dessert shops in Sullivan County. 19 of them (40%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 24 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Another 4 one-person businesses have no payroll, by official counts.
How much do households in Sullivan County, TN spend on food away from home?
About $232.3M a year, or $3,371 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 47 bakeries and dessert shops on map listings, it comes to $4.9M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 68,907 households in Sullivan County and national spending patterns by income.
How does Sullivan County, TN compare with the U.S. for bakeries and dessert shops?
Sullivan County has 6.8 bakeries and dessert shops per 10,000 households, 31% below the U.S. rate of 9.8. Spending per shop is $4.9M, 19% above the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Sullivan County would have about 56, against 47 on map listings. There is one business with payroll in the industry for every 2,871 households, against one for every 1,369 across the U.S.
How fast is Sullivan County, TN growing?
Population estimates put Sullivan County at 163,759 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 68,907 households. The median household income in Sullivan County is $58,807 a year, 27% below the U.S. median of $80,734. That rose 26.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sullivan County scores 62 for bakeries and dessert shops (upper middle), #473 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sullivan County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Sullivan County
Screening a site or an acquisition in Sullivan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.