Groundwork

Pets · County · Tennessee

Pet businesses in Sullivan County, TN

The pet businesses in Sullivan County, TN, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 53 out of 100: Upper middle

Ranked #968 of 2,200 scored counties
#43 of 82 scored counties in Tennessee

Listings
90
12 chain locations (13%)
Official establishments
30
+15.4% since 2019
Household spending a year
$55M
On pets · $798 a household
Spending per listing
$611K
30% below the U.S.
Listings per 10k households
13.1
26% above the U.S.
Population, 2025
163,759
+3.5% since 2020

See the pet businesses around any address in Sullivan County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 90 pet businesses in Sullivan County. 12 of them (13%) are chain locations, against 17% across the U.S. That is 13.1 per 10,000 households, 26% above the U.S. rate of 10.4.

Household spending on pets in Sullivan County comes to about $55M a year: $798 per household, 12% below the U.S. average. That is about $611K of household spending for each business on map listings, 30% below the U.S. figure of $878K.

In 2023, official counts showed 30 businesses with payroll in Sullivan County classed as pet care, veterinarians and pet stores, up 15.4% from 2019. That is one for every 2,297 households, against one for every 1,852 across the U.S. Official counts also show 70 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $350K has gone to businesses classed as pet care, veterinarians and pet stores in Sullivan County.

Population estimates show Sullivan County grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). For pet businesses, Sullivan County has a Groundwork market score of 53 (upper middle): #968 of 2,200 scored counties and #43 of 82 scored counties in Tennessee.

How Sullivan County compares

The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Sullivan County, TN compared with Tennessee and the U.S.
MeasureSullivan CountyTennesseeU.S.
Listings per 10k households13.110.710.4
Spending per listing$611K$811K$878K
Households per official establishment2,2971,9901,852
Official establishment growth, 2019–2023+15.4%+16.8%+11.4%
Population growth, 2020–2025+3.5%+5.6%+3.1%
Spending per household on pets$798$871$909
Median household income$58,807$69,595$80,734
Groundwork market score5362

Official counts and lending

Businesses

Official establishments, 2019 to 2023
26 → 30+15.4% over the period
Employees, 2023
322
Annual payroll, 2023
$13M
One-person businesses, 2023
70Businesses with no payroll
Map listings, September 2026
9012 chain locations
Listings at the U.S. rate for this spending
63The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$350K

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Sullivan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Sullivan County

Population, 2025 estimate
163,759+3.5% since 2020
Households
68,907
Median age
44.8
Homes lived in by their owners
72%
Vehicles per household
2.0
Land area
414 sq. mi.
People per square mile
388
Median household income
$58,807+26.0% vs. 2015–2019, before inflation
Average household income
$82,467
Median home value
$213,300
Jobs located here
71,251
Daytime population
164,416Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sullivan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Tennessee

Every Tennessee market ranked →

The highest-scoring counties in Tennessee for pet businesses, numbered among those based in Tennessee, with Sullivan County marked.

Top counties in Tennessee

Counties in Tennessee ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Robertson County, TN89269.2$994K+9.9%#9 of 2,200
2Roane County, TN82229.7$885K+7.0%#55 of 2,200
3Rutherford County, TN801158.9$1.1M+12.6%#70 of 2,200
4Franklin County, TN79169.2$878K+6.4%#94 of 2,200
5Tipton County, TN78156.6$1.3M+2.0%#99 of 2,200
6Sumner County, TN778410.7$926K+9.2%#122 of 2,200
7Davidson County, TN762748.4$1.1M+4.2%#139 of 2,200
8Montgomery County, TN76859.7$895K+13.0%#146 of 2,200
9Union County, TN7278.8$885K+8.1%#229 of 2,200
10Hickman County, TN7299.5$841K+5.0%#231 of 2,200
43Sullivan County, TN539013.1$611K+3.5%#968 of 2,200

Other business types in Sullivan County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Sullivan County, TN?

Sullivan County has 90 pet businesses on map listings as of September 2026. 12 of them (13%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 30 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 15.4% from 2019. Another 70 one-person businesses have no payroll, by official counts.

How much do households in Sullivan County, TN spend on pets?

About $55M a year, or $798 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 90 pet businesses on map listings, it comes to $611K per business. It is estimated from the incomes of the 68,907 households in Sullivan County and national spending patterns by income.

How does Sullivan County, TN compare with the U.S. for pet businesses?

Sullivan County has 13.1 pet businesses per 10,000 households, 26% above the U.S. rate of 10.4. Spending per business is $611K, 30% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Sullivan County would have about 63, against 90 on map listings. There is one business with payroll in the industry for every 2,297 households, against one for every 1,852 across the U.S. The official count rose 15.4% from 2019 to 2023, against +11.4% for the U.S.

How fast is Sullivan County, TN growing?

Population estimates put Sullivan County at 163,759 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 68,907 households. The median household income in Sullivan County is $58,807 a year, 27% below the U.S. median of $80,734. That rose 26.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sullivan County scores 53 for pet businesses (upper middle), #968 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sullivan County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Sullivan County

Screening a site or an acquisition in Sullivan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.