Beauty and personal care · County · Tennessee
Barbershops in Sullivan County, TN
Competitor counts, household spending and official business counts for barbershops in Sullivan County, TN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #538 of 1,356 scored counties
#13 of 43 scored counties in Tennessee
- Listings
- 22
- 1 chain location (5%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $55.8M
- On personal care products and services · $810 a household
- Spending per listing
- $2.5M
- 35% above the U.S.
- Listings per 10k households
- 3.2
- 40% below the U.S.
- Population, 2025
- 163,759
- +3.5% since 2020
See the barbershops around any address in Sullivan County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $810 per household (19% below the U.S. average), households in Sullivan County spend about $55.8M a year on personal care products and services. That works out to $2.5M per shop, 35% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
Sullivan County has 22 barbershops on map listings as of September 2026. One of them (5%) is a chain location, against 12% across the U.S. That comes to 3.2 for every 10,000 households, 40% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in Sullivan County, since they leave out counts under 3. Official counts list 44 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $70K has gone to businesses classed as barber shops in Sullivan County.
Population estimates show Sullivan County grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for barbershops in Sullivan County is 56 (upper middle), #538 of 1,356 scored counties and #13 of 43 scored counties in Tennessee.
How Sullivan County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sullivan County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.2 | 5.2 | 5.3 |
| Spending per listing | $2.5M | $1.7M | $1.9M |
| Households per official establishment | n/a | 24,559 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +47.4% | +28.5% |
| Population growth, 2020–2025 | +3.5% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $810 | $874 | $1,005 |
| Median household income | $58,807 | $69,595 | $80,734 |
| Groundwork market score | 56 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 44Businesses with no payroll
- Map listings, September 2026
- 221 chain location
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $70K
SBA-backed loans to businesses classed as barber shops in Sullivan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sullivan County
- Population, 2025 estimate
- 163,759+3.5% since 2020
- Households
- 68,907
- Median age
- 44.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 414 sq. mi.
- People per square mile
- 388
- Median household income
- $58,807+26.0% vs. 2015–2019, before inflation
- Average household income
- $82,467
- Median home value
- $213,300
- Jobs located here
- 71,251
- Daytime population
- 164,416Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sullivan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for barbershops, numbered among those based in Tennessee, with Sullivan County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Roane County, TN | 75 | 5 | 2.2 | $3.9M | +7.0% | #133 of 1,356 |
| 2Blount County, TN | 74 | 16 | 2.9 | $3.2M | +6.0% | #149 of 1,356 |
| 3Loudon County, TN | 74 | 9 | 3.7 | $2.5M | +15.6% | #157 of 1,356 |
| 4Robertson County, TN | 72 | 10 | 3.5 | $2.6M | +9.9% | #186 of 1,356 |
| 5Wilson County, TN | 70 | 30 | 5.1 | $2M | +17.8% | #246 of 1,356 |
| 6Williamson County, TN | 67 | 38 | 4.1 | $3M | +9.0% | #286 of 1,356 |
| 7Sumner County, TN | 66 | 35 | 4.5 | $2.2M | +9.2% | #315 of 1,356 |
| 8Marshall County, TN | 65 | 5 | 3.7 | $2.4M | +10.5% | #337 of 1,356 |
| 9Tipton County, TN | 64 | 6 | 2.6 | $3.3M | +2.0% | #354 of 1,356 |
| 10Rutherford County, TN | 60 | 83 | 6.4 | $1.5M | +12.6% | #457 of 1,356 |
| 13Sullivan County, TN | 56 | 22 | 3.2 | $2.5M | +3.5% | #538 of 1,356 |
Other business types in Sullivan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons51
- Barbershops56
- Nail salons51
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Sullivan County, TN?
Map listings as of September 2026 show 22 barbershops in Sullivan County. One of them (5%) is a chain location. The listings count barbershops. No official count is published for barber shops in Sullivan County: counts under 3 are left out. Official counts also show 44 one-person businesses without payroll.
How much do households in Sullivan County, TN spend on personal care products and services?
About $55.8M a year, or $810 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 22 barbershops on map listings, it comes to $2.5M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 68,907 households in Sullivan County and national spending patterns by income.
How does Sullivan County, TN compare with the U.S. for barbershops?
Sullivan County has 3.2 barbershops per 10,000 households, 40% below the U.S. rate of 5.3. Spending per shop is $2.5M, 35% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Sullivan County would have about 30, against 22 on map listings.
How fast is Sullivan County, TN growing?
Population estimates put Sullivan County at 163,759 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 68,907 households. The median household income in Sullivan County is $58,807 a year, 27% below the U.S. median of $80,734. That rose 26.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sullivan County scores 56 for barbershops (upper middle), #538 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sullivan County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Sullivan County
Screening a site or an acquisition in Sullivan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.