Groundwork

Beauty and personal care · County · New York

Barbershops in Rensselaer County, NY

Competitor counts, household spending and official business counts for barbershops in Rensselaer County, NY, set against other counties and the U.S.

Groundwork market score · out of 100

Score 53 out of 100: Upper middle

Ranked #624 of 1,356 scored counties
#17 of 50 scored counties in New York

Listings
34
5 chain locations (15%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$68.9M
On personal care products and services · $1,033 a household
Spending per listing
$2M
7% above the U.S.
Listings per 10k households
5.1
4% below the U.S.
Population, 2025
160,510
−0.2% since 2020

See the barbershops around any address in Rensselaer County

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rensselaer County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 34 barbershops in Rensselaer County. Chain locations make up 15% of them, against 12% across the U.S. That comes to 5.1 for every 10,000 households, 4% below the U.S. rate of 5.3.

Household spending on personal care products and services in Rensselaer County comes to about $68.9M a year: $1,033 per household, 3% above the U.S. average. That is about $2M of household spending for each shop on map listings, 7% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.

There is no official count of businesses with payroll classed as barber shops in Rensselaer County: counts under 3 aren’t published. Official counts list 68 one-person businesses without payroll.

Population estimates put the population change in Rensselaer County from 2020 to 2025 at −0.2%, against +3.1% for the U.S. For barbershops, Rensselaer County has a Groundwork market score of 53 (upper middle): #624 of 1,356 scored counties and #17 of 50 scored counties in New York.

How Rensselaer County compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Rensselaer County, NY compared with New York and the U.S.
MeasureRensselaer CountyNew YorkU.S.
Listings per 10k households5.15.95.3
Spending per listing$2M$1.8M$1.9M
Households per official establishmentn/a7,70416,589
Official establishment growth, 2019–2023n/a−0.4%+28.5%
Population growth, 2020–2025−0.2%−0.6%+3.1%
Spending per household on personal care products and services$1,033$1,070$1,005
Median household income$87,915$85,974$80,734
Groundwork market score5327

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
68Businesses with no payroll
Map listings, September 2026
345 chain locations
Listings at the U.S. rate for this spending
37The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in Rensselaer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Rensselaer County

Population, 2025 estimate
160,510−0.2% since 2020
Households
66,686
Median age
41.3
Homes lived in by their owners
65%
Vehicles per household
1.7
Land area
653 sq. mi.
People per square mile
246
Median household income
$87,915+27.4% vs. 2015–2019, before inflation
Average household income
$107,086
Median home value
$258,400
Jobs located here
52,657
Daytime population
135,820Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rensselaer County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of Rensselaer County. Signed out, you see a blurred preview; on an account, each report is one action.

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Barbershops across New York

Every New York market ranked →

The highest-scoring counties in New York for barbershops, numbered among those based in New York, with Rensselaer County marked.

Top counties in New York

Counties in New York ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Putnam County, NY66113.1$4.1M+1.4%#295 of 1,356
2Wayne County, NY66102.6$3.6M+0.1%#296 of 1,356
3Oswego County, NY66132.8$3.4M+1.0%#299 of 1,356
4Ulster County, NY66314.2$2.5M+1.1%#305 of 1,356
5Saratoga County, NY64504.9$2.3M+2.3%#370 of 1,356
6Clinton County, NY6372.1$4.5M−2.0%#375 of 1,356
7Tioga County, NY6162.9$3.2M−1.9%#417 of 1,356
8Sullivan County, NY58154.8$2.1M+2.7%#493 of 1,356
9Ontario County, NY57234.8$2.1M+0.6%#523 of 1,356
10Wyoming County, NY5653.0$3M−1.3%#535 of 1,356
17Rensselaer County, NY53345.1$2M−0.2%#624 of 1,356

Other business types in Rensselaer County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in Rensselaer County, NY?

Rensselaer County has 34 barbershops on map listings as of September 2026. 5 of them (15%) are chain locations. The listings count barbershops. No official count is published for barber shops in Rensselaer County: counts under 3 are left out. Official counts also show 68 one-person businesses without payroll.

How much do households in Rensselaer County, NY spend on personal care products and services?

About $68.9M a year, or $1,033 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 34 barbershops on map listings, it comes to $2M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 66,686 households in Rensselaer County and national spending patterns by income.

How does Rensselaer County, NY compare with the U.S. for barbershops?

Rensselaer County has 5.1 barbershops per 10,000 households, 4% below the U.S. rate of 5.3. Spending per shop is $2M, 7% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Rensselaer County would have about 37, against 34 on map listings.

How fast is Rensselaer County, NY growing?

Population estimates put Rensselaer County at 160,510 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 66,686 households. Median household income in Rensselaer County is $87,915, 9% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rensselaer County scores 53 for barbershops (upper middle), #624 of 1,356 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rensselaer County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in Rensselaer County

Screening a site or an acquisition in Rensselaer County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rensselaer County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.