Groundwork

Funeral services · Metro area · Montana

Funeral homes in the Billings, MT metro area

Competitor counts, household spending and official business counts for funeral homes in the Billings, MT metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #104 of 377 scored metro areas
#2 of 4 scored metro areas based in Montana

Listings
11
3 chain locations (27%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$11.2M
On funerals · $143 a household
Spending per listing
$1M
50% above the U.S.
Listings per 10k households
1.4
33% below the U.S.
Population, 2025
193,603
+4.8% since 2020

See the funeral homes around any address in the Billings metro area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Billings metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 11 funeral homes in the Billings metro area. 3 of them (27%) are chain locations, against 10% across the U.S. That comes to 1.4 for every 10,000 households, 33% below the U.S. rate of 2.1.

Households in the Billings metro area spend about $11.2M a year on funerals, or $143 per household, in line with the U.S. average. That works out to $1M per home, 50% above the U.S. figure of $679K.

In 2023, official counts showed 11 businesses with payroll in the Billings metro area classed as funeral homes and funeral services. That is one for every 7,125 households, against one for every 8,510 across the U.S.

Population estimates put the population change in the Billings metro area from 2020 to 2025 at +4.8%, faster than the U.S. (+3.1%). For funeral homes, the Billings metro area has a Groundwork market score of 63 (upper middle): #104 of 377 scored metro areas and #2 of 4 scored metro areas based in Montana.

How the Billings metro area compares

The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Billings, MT metro area compared with Montana and the U.S.
MeasureBillings metro areaMontanaU.S.
Listings per 10k households1.41.92.1
Spending per listing$1M$757K$679K
Households per official establishment7,1258,8248,510
Official establishment growth, 2019–2023n/a−5.4%−1.7%
Population growth, 2020–2025+4.8%+5.3%+3.1%
Spending per household on funerals$143$144$143
Median household income$77,194$72,509$80,734
Groundwork market score6368

Official counts and lending

Businesses

Official establishments, 2019 to 2023
11
Employees, 2023
78
Annual payroll, 2023
$2.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
113 chain locations
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in the Billings metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Billings metro area

Population, 2025 estimate
193,603+4.8% since 2020
Households
78,371
Median age
40.7
Homes lived in by their owners
71%
Vehicles per household
2.1
Land area
6,478 sq. mi.
People per square mile
29
Median household income
$77,194+26.0% vs. 2015–2019, before inflation
Average household income
$105,451
Median home value
$355,200
Jobs located here
97,581
Daytime population
192,076Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Billings metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the Billings metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Montana

Every Montana market ranked →

The highest-scoring metro areas in Montana for funeral homes, numbered among those based in Montana, with the Billings metro area marked.

Top metro areas in Montana

Metro areas in Montana ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Missoula, MT7250.9$1.3M+4.7%#62 of 377
2Billings, MT63111.4$1M+4.8%#104 of 377
3Helena, MT5982.0$670K+7.7%#129 of 377
4Bozeman, MT5371.4$746K+7.7%#156 of 377

Other business types in the Billings metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Billings, MT metro area?

The Billings metro area has 11 funeral homes on map listings as of September 2026. 3 of them (27%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 11 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in the Billings, MT metro area spend on funerals?

About $11.2M a year, or $143 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 11 funeral homes on map listings, it comes to $1M per home. It is estimated from the incomes of the 78,371 households in the Billings metro area and national spending patterns by income.

How does the Billings, MT metro area compare with the U.S. for funeral homes?

The Billings metro area has 1.4 funeral homes per 10,000 households, 33% below the U.S. rate of 2.1. Spending per home is $1M, 50% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Billings metro area would have about 17, against 11 on map listings. There is one business with payroll in the industry for every 7,125 households, against one for every 8,510 across the U.S.

How fast is the Billings, MT metro area growing?

Population estimates put the Billings metro area at 193,603 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 78,371 households. Median household income in the Billings metro area is $77,194, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Billings metro area scores 63 for funeral homes (upper middle), #104 of 377 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Billings metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Billings metro area

Screening a site or an acquisition in the Billings metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Billings metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.