Groundwork

Child care · Metro area · Montana

Child care centers and preschools in the Billings, MT metro area

Competitor counts, household spending and official business counts for child care centers and preschools in the Billings, MT metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #250 of 387 scored metro areas
#3 of 5 scored metro areas based in Montana

Listings
63
4 chain locations (6%)
Official establishments
84
0.0% since 2019
Household spending a year
$50.7M
On child care and other personal services · $647 a household
Spending per listing
$805K
20% below the U.S.
Listings per 10k households
8.0
38% above the U.S.
Population, 2025
193,603
+4.8% since 2020

See the child care centers and preschools around any address in the Billings metro area

The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Billings metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Billings metro area spend about $50.7M a year on child care and other personal services, or $647 per household, 11% above the U.S. average. That works out to $805K per center, 20% below the U.S. figure of $1M.

The Billings metro area has 63 child care centers and preschools on map listings as of September 2026. Chain locations make up 6% of them, against 12% across the U.S. That comes to 8.0 for every 10,000 households, 38% above the U.S. rate of 5.8.

In 2023, official counts showed 84 businesses with payroll in the Billings metro area classed as child care services, unchanged from 2019. That is one for every 933 households, against one for every 1,573 across the U.S. Official counts also show 284 one-person businesses without payroll.

Between 2020 and 2025, the population of the Billings metro area grew 4.8%, faster than the U.S. (+3.1%). For child care centers and preschools, the Billings metro area has a Groundwork market score of 43 (lower middle): #250 of 387 scored metro areas and #3 of 5 scored metro areas based in Montana.

How the Billings metro area compares

The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Child care and preschools in Billings, MT metro area compared with Montana and the U.S.
MeasureBillings metro areaMontanaU.S.
Listings per 10k households8.07.55.8
Spending per listing$805K$807K$1M
Households per official establishment9339401,573
Official establishment growth, 2019–20230.0%+5.9%+5.7%
Population growth, 2020–2025+4.8%+5.3%+3.1%
Spending per household on child care and other personal services$647$608$581
Median household income$77,194$72,509$80,734
Groundwork market score4339

Official counts and lending

Businesses

Official establishments, 2019 to 2023
840.0% over the period
Employees, 2023
615
Annual payroll, 2023
$14.7M
One-person businesses, 2023
284Businesses with no payroll
Map listings, September 2026
634 chain locations
Listings at the U.S. rate for this spending
51The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as child care services in the Billings metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Billings metro area

Population, 2025 estimate
193,603+4.8% since 2020
Households
78,371
Median age
40.7
Homes lived in by their owners
71%
Vehicles per household
2.1
Land area
6,478 sq. mi.
People per square mile
29
Median household income
$77,194+26.0% vs. 2015–2019, before inflation
Average household income
$105,451
Median home value
$355,200
Jobs located here
97,581
Daytime population
192,076Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Billings metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.

Or open the report at the center of the Billings metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Child care and preschools across Montana

Every Montana market ranked →

The highest-scoring metro areas in Montana for child care centers and preschools, numbered among those based in Montana, with the Billings metro area marked.

Top metro areas in Montana

Metro areas in Montana ranked for child care centers and preschools by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Bozeman, MT49489.4$848K+7.7%#201 of 387
2Missoula, MT44417.5$843K+4.7%#240 of 387
3Billings, MT43638.0$805K+4.8%#250 of 387
4Helena, MT43379.5$695K+7.7%#251 of 387
5Great Falls, MT36236.5$862K+0.7%#286 of 387

Other business types in the Billings metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many child care centers and preschools are in the Billings, MT metro area?

Map listings as of September 2026 show 63 child care centers and preschools in the Billings metro area. 4 of them (6%) are chain locations. The listings count day care centers and preschools. Official counts show 84 businesses with payroll classed as child care services in 2023, unchanged from 2019. Another 284 one-person businesses have no payroll, by official counts.

How much do households in the Billings, MT metro area spend on child care and other personal services?

About $50.7M a year, or $647 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 63 child care centers and preschools on map listings, it comes to $805K per center. It is estimated from the incomes of the 78,371 households in the Billings metro area and national spending patterns by income.

How does the Billings, MT metro area compare with the U.S. for child care centers and preschools?

The Billings metro area has 8.0 child care centers and preschools per 10,000 households, 38% above the U.S. rate of 5.8. Spending per center is $805K, 20% below the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, the Billings metro area would have about 51, against 63 on map listings. There is one business with payroll in the industry for every 933 households, against one for every 1,573 across the U.S. The official count held level from 2019 to 2023, against +5.7% for the U.S.

How fast is the Billings, MT metro area growing?

Population estimates put the Billings metro area at 193,603 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 78,371 households. Median household income in the Billings metro area is $77,194, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Billings metro area scores 43 for child care centers and preschools (lower middle), #250 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Billings metro area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for child care centers and preschools · All 56 business types in the Billings metro area

Screening a site or an acquisition in the Billings metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Billings metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.