Home services · County · Michigan
Electricians in Midland County, MI
The electricians in Midland County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #721 of 1,160 scored counties
#24 of 45 scored counties in Michigan
- Listings
- 15
- 0 chain locations (0%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $98.2M
- On home repairs, maintenance and insurance · $2,805 a household
- Spending per listing
- $6.5M
- 45% below the U.S.
- Listings per 10k households
- 4.3
- 72% above the U.S.
- Population, 2025
- 83,754
- +0.3% since 2020
See the electricians around any address in Midland County
The site report maps the electricians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Midland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 15 electricians in Midland County. None of them are chain locations, against 1% across the U.S. That comes to 4.3 for every 10,000 households, 72% above the U.S. rate of 2.5.
Households in Midland County spend about $98.2M a year on home repairs, maintenance and insurance, or $2,805 per household, 7% below the U.S. average. That works out to $6.5M per company, 45% below the U.S. figure of $12M. That spending covers all home repairs, maintenance and insurance, which electricians share with other businesses in the trade.
Official counts show 14 businesses with payroll classed as electrical contractors in Midland County in 2023. That is one for every 2,500 households, against one for every 1,550 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $725K have gone to businesses classed as electrical contractors in Midland County.
Between 2020 and 2025, the population of Midland County grew 0.3%, slower than the U.S. (+3.1%). For electricians, Midland County has a Groundwork market score of 45 (lower middle): #721 of 1,160 scored counties and #24 of 45 scored counties in Michigan.
How Midland County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the electricians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Midland County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 2.4 | 2.5 |
| Spending per listing | $6.5M | $11.5M | $12M |
| Households per official establishment | 2,500 | 2,080 | 1,550 |
| Official establishment growth, 2019–2023 | n/a | +10.7% | +9.2% |
| Population growth, 2020–2025 | +0.3% | +0.6% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,805 | $2,711 | $3,018 |
| Median household income | $77,705 | $72,875 | $80,734 |
| Groundwork market score | 45 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 14
- Employees, 2023
- 278
- Annual payroll, 2023
- $17.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 150 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $725K
SBA-backed loans to businesses classed as electrical contractors in Midland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Midland County
- Population, 2025 estimate
- 83,754+0.3% since 2020
- Households
- 34,993
- Median age
- 42.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 518 sq. mi.
- People per square mile
- 162
- Median household income
- $77,705+24.1% vs. 2015–2019, before inflation
- Average household income
- $104,160
- Median home value
- $195,400
- Jobs located here
- 33,850
- Daytime population
- 84,932Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Midland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the electricians on map listings by name and distance.
Or open the report at the center of Midland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardElectricians across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for electricians, numbered among those based in Michigan, with Midland County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washtenaw County, MI | 75 | 29 | 1.9 | $15.9M | −0.4% | #91 of 1,160 |
| 2Oakland County, MI | 72 | 110 | 2.1 | $15.4M | +1.2% | #132 of 1,160 |
| 3Monroe County, MI | 69 | 11 | 1.7 | $15.7M | +0.7% | #171 of 1,160 |
| 4Ingham County, MI | 66 | 22 | 1.9 | $13.7M | +1.7% | #229 of 1,160 |
| 5Wayne County, MI | 64 | 87 | 1.2 | $20.2M | −1.1% | #261 of 1,160 |
| 6Kent County, MI | 61 | 69 | 2.7 | $10.7M | +2.5% | #339 of 1,160 |
| 7Van Buren County, MI | 58 | 6 | 2.0 | $12.9M | +0.7% | #396 of 1,160 |
| 8Berrien County, MI | 56 | 11 | 1.7 | $15M | −1.3% | #436 of 1,160 |
| 9Macomb County, MI | 55 | 84 | 2.3 | $11.7M | +0.7% | #469 of 1,160 |
| 10Livingston County, MI | 55 | 23 | 3.0 | $10.8M | +1.7% | #476 of 1,160 |
| 24Midland County, MI | 45 | 15 | 4.3 | $6.5M | +0.3% | #721 of 1,160 |
Other business types in Midland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many electricians are in Midland County, MI?
There are 15 electricians on map listings in Midland County as of September 2026. None of them are chain locations. The listings count electricians. Official counts show 14 businesses with payroll classed as electrical contractors in 2023.
How much do households in Midland County, MI spend on home repairs, maintenance and insurance?
About $98.2M a year, or $2,805 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 15 electricians on map listings, it comes to $6.5M per company. The spending figure covers all home repairs, maintenance and insurance, not only electricians. It is estimated from the incomes of the 34,993 households in Midland County and national spending patterns by income.
How does Midland County, MI compare with the U.S. for electricians?
Midland County has 4.3 electricians per 10,000 households, 72% above the U.S. rate of 2.5. Spending per company is $6.5M, 45% below the U.S. figure of $12M. At the national ratio of electricians to household spending, Midland County would have about 8, against 15 on map listings. There is one business with payroll in the industry for every 2,500 households, against one for every 1,550 across the U.S.
How fast is Midland County, MI growing?
Population estimates put Midland County at 83,754 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 34,993 households. The median household income in Midland County is $77,705 a year, 4% below the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Midland County scores 45 for electricians (lower middle), #721 of 1,160 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Midland County. It maps the electricians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for electricians · All 56 business types in Midland County
Screening a site or an acquisition in Midland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Midland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.