Beauty and personal care · Metro area · Maryland
Barbershops in the Baltimore-Columbia-Towson, MD metro area
Competitor counts, household spending and official business counts for barbershops in the Baltimore-Columbia-Towson, MD metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #233 of 387 scored metro areas
#3 of 4 scored metro areas based in Maryland
- Listings
- 619
- 73 chain locations (12%)
- Official establishments
- 81
- +5.3% since 2019
- Household spending a year
- $1.2B
- On personal care products and services · $1,050 a household
- Spending per listing
- $1.9M
- In line with the U.S.
- Listings per 10k households
- 5.5
- 4% above the U.S.
- Population, 2025
- 2,857,781
- +0.4% since 2020
See the barbershops around any address in the Baltimore-Columbia-Towson metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Baltimore-Columbia-Towson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Baltimore-Columbia-Towson metro area spend about $1.2B a year on personal care products and services, or $1,050 per household, 4% above the U.S. average. That works out to $1.9M per shop, in line with the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 619 barbershops on map listings in the Baltimore-Columbia-Towson metro area as of September 2026. 73 of them (12%) are chain locations, against 12% across the U.S. That comes to 5.5 for every 10,000 households, 4% above the U.S. rate of 5.3.
The official count of businesses with payroll classed as barber shops in the Baltimore-Columbia-Towson metro area was 81 in 2023, up 5.3% from 2019. That is one for every 13,830 households, against one for every 16,589 across the U.S. Another 1,149 one-person businesses have no payroll, by official counts. Since fiscal 2022, 6 SBA-backed loans worth $1.5M have gone to businesses classed as barber shops in the Baltimore-Columbia-Towson metro area.
Population estimates show the Baltimore-Columbia-Towson metro area grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%). For barbershops, the Baltimore-Columbia-Towson metro area has a Groundwork market score of 46 (lower middle): #233 of 387 scored metro areas and #3 of 4 scored metro areas based in Maryland.
How the Baltimore-Columbia-Towson metro area compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baltimore-Columbia-Towson metro area | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.5 | 5.5 | 5.3 |
| Spending per listing | $1.9M | $2M | $1.9M |
| Households per official establishment | 13,830 | 18,317 | 16,589 |
| Official establishment growth, 2019–2023 | +5.3% | +6.6% | +28.5% |
| Population growth, 2020–2025 | +0.4% | +1.4% | +3.1% |
| Spending per household on personal care products and services | $1,050 | $1,072 | $1,005 |
| Median household income | $99,470 | $103,678 | $80,734 |
| Groundwork market score | 46 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 81+5.3% over the period
- Employees, 2023
- 359
- Annual payroll, 2023
- $11.5M
- One-person businesses, 2023
- 1,149Businesses with no payroll
- Map listings, September 2026
- 61973 chain locations
- Listings at the U.S. rate for this spending
- 624The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $1.5M
SBA-backed loans to businesses classed as barber shops in the Baltimore-Columbia-Towson metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Baltimore-Columbia-Towson metro area
- Population, 2025 estimate
- 2,857,781+0.4% since 2020
- Households
- 1,120,269
- Median age
- 40.3
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.7
- Land area
- 2,602 sq. mi.
- People per square mile
- 1,095
- Median household income
- $99,470+21.9% vs. 2015–2019, before inflation
- Average household income
- $131,059
- Median home value
- $391,300
- Jobs located here
- 1,345,791
- Daytime population
- 2,886,566Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Baltimore-Columbia-Towson metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Baltimore-Columbia-Towson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Maryland
Every Maryland market ranked →The highest-scoring metro areas in Maryland for barbershops, numbered among those based in Maryland (a market based in another state is listed without a number), with the Baltimore-Columbia-Towson metro area marked.
Top metro areas in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lexington Park, MD | 71 | 36 | 4.7 | $2.5M | +2.1% | #43 of 387 |
| 2Hagerstown-Martinsburg, MD-WV | 65 | 53 | 4.5 | $2M | +7.1% | #81 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 59 | 1,187 | 5.0 | $2.4M | +3.3% | #120 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 47 | 1,345 | 5.5 | $2M | +1.4% | #221 of 387 |
| 3Baltimore-Columbia-Towson, MD | 46 | 619 | 5.5 | $1.9M | +0.4% | #233 of 387 |
| 4Salisbury, MD | 40 | 25 | 5.1 | $1.7M | +2.9% | #284 of 387 |
Other business types in the Baltimore-Columbia-Towson metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons52
- Barbershops46
- Nail salons44
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Baltimore-Columbia-Towson, MD metro area?
As of September 2026, map listings count 619 barbershops in the Baltimore-Columbia-Towson metro area. 73 of them (12%) are chain locations. The listings count barbershops. Official counts show 81 businesses with payroll classed as barber shops in 2023, up 5.3% from 2019. Official counts list 1,149 one-person businesses without payroll.
How much do households in the Baltimore-Columbia-Towson, MD metro area spend on personal care products and services?
About $1.2B a year, or $1,050 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 619 barbershops on map listings, it comes to $1.9M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 1,120,269 households in the Baltimore-Columbia-Towson metro area and national spending patterns by income.
How does the Baltimore-Columbia-Towson, MD metro area compare with the U.S. for barbershops?
The Baltimore-Columbia-Towson metro area has 5.5 barbershops per 10,000 households, 4% above the U.S. rate of 5.3. Spending per shop is $1.9M, in line with the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Baltimore-Columbia-Towson metro area would have about 624, against 619 on map listings. There is one business with payroll in the industry for every 13,830 households, against one for every 16,589 across the U.S. The official count rose 5.3% from 2019 to 2023, against +28.5% for the U.S.
How fast is the Baltimore-Columbia-Towson, MD metro area growing?
Population estimates put the Baltimore-Columbia-Towson metro area at 2,857,781 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 1,120,269 households. The median household income in the Baltimore-Columbia-Towson metro area is $99,470 a year, 23% above the U.S. median of $80,734. That rose 21.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Baltimore-Columbia-Towson metro area scores 46 for barbershops (lower middle), #233 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Baltimore-Columbia-Towson metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Baltimore-Columbia-Towson metro area
Screening a site or an acquisition in the Baltimore-Columbia-Towson metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Baltimore-Columbia-Towson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.