Beauty and personal care · County · Kentucky
Nail salons in Rowan County, KY
Competitor counts, household spending and official business counts for nail salons in Rowan County, KY, set against other counties and the U.S.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #1,219 of 1,328 scored counties
#27 of 32 scored counties in Kentucky
- Listings
- 5
- 2 chain locations (40%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $7.2M
- On personal care products and services · $755 a household
- Spending per listing
- $1.4M
- 13% below the U.S.
- Listings per 10k households
- 5.2
- 13% below the U.S.
- Population, 2025
- 24,476
- −1.0% since 2020
See the nail salons around any address in Rowan County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in Rowan County is 22 (low), #1,219 of 1,328 scored counties and #27 of 32 scored counties in Kentucky. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Rowan County comes to about $7.2M a year: $755 per household, 25% below the U.S. average. That works out to $1.4M per salon, 13% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 5 nail salons on map listings in Rowan County as of September 2026. 2 of them (40%) are chain locations, against 27% across the U.S. That comes to 5.2 for every 10,000 households, 13% below the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in Rowan County, since they leave out counts under 3. Population estimates show Rowan County declined 1.0% from 2020 to 2025, against +3.1% for the U.S.
How Rowan County compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rowan County | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 3.9 | 6.0 |
| Spending per listing | $1.4M | $2.1M | $1.7M |
| Households per official establishment | n/a | 15,508 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +46.3% | +23.2% |
| Population growth, 2020–2025 | −1.0% | +2.2% | +3.1% |
| Spending per household on personal care products and services | $755 | $833 | $1,005 |
| Median household income | $54,321 | $63,726 | $80,734 |
| Groundwork market score | 22 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 7Businesses with no payroll
- Map listings, September 2026
- 52 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Rowan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rowan County
- Population, 2025 estimate
- 24,476−1.0% since 2020
- Households
- 9,592
- Median age
- 34.4
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 280 sq. mi.
- People per square mile
- 88
- Median household income
- $54,321+42.1% vs. 2015–2019, before inflation
- Average household income
- $75,885
- Median home value
- $161,800
- Jobs located here
- 10,474
- Daytime population
- 25,662Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rowan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Kentucky
Every Kentucky market ranked →The highest-scoring counties in Kentucky for nail salons, numbered among those based in Kentucky, with Rowan County marked.
Top counties in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oldham County, KY | 90 | 6 | 2.6 | $4.4M | +4.9% | #3 of 1,328 |
| 2Kenton County, KY | 78 | 24 | 3.6 | $2.6M | +3.9% | #59 of 1,328 |
| 3Campbell County, KY | 74 | 9 | 2.3 | $4.1M | +2.5% | #96 of 1,328 |
| 4Jessamine County, KY | 72 | 5 | 2.5 | $3.6M | +7.8% | #119 of 1,328 |
| 5Madison County, KY | 70 | 11 | 3.0 | $2.8M | +9.4% | #147 of 1,328 |
| 6Bullitt County, KY | 66 | 13 | 4.1 | $2.3M | +5.0% | #247 of 1,328 |
| 7Nelson County, KY | 62 | 7 | 3.7 | $2.3M | +4.8% | #342 of 1,328 |
| 8Shelby County, KY | 62 | 9 | 4.9 | $1.9M | +6.2% | #351 of 1,328 |
| 9Scott County, KY | 60 | 13 | 5.7 | $1.7M | +8.2% | #406 of 1,328 |
| 10Daviess County, KY | 59 | 12 | 2.9 | $2.9M | +1.5% | #413 of 1,328 |
| 27Rowan County, KY | 22 | 5 | 5.2 | $1.4M | −1.0% | #1,219 of 1,328 |
Other business types in Rowan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas12
- Hair salons14
- Barbershops
- Nail salons22
- Spas and skin care10
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Rowan County, KY?
As of September 2026, map listings count 5 nail salons in Rowan County. 2 of them (40%) are chain locations. The listings count nail salons. No official count is published for nail salons in Rowan County: counts under 3 are left out. Official counts also show 7 one-person businesses without payroll.
How much do households in Rowan County, KY spend on personal care products and services?
About $7.2M a year, or $755 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 5 nail salons on map listings, it comes to $1.4M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 9,592 households in Rowan County and national spending patterns by income.
How does Rowan County, KY compare with the U.S. for nail salons?
Rowan County has 5.2 nail salons per 10,000 households, 13% below the U.S. rate of 6.0. Spending per salon is $1.4M, 13% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Rowan County would have about 4, against 5 on map listings.
How fast is Rowan County, KY growing?
Population estimates put Rowan County at 24,476 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 9,592 households. Median household income in Rowan County is $54,321, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rowan County scores 22 for nail salons (low), #1,219 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rowan County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Rowan County
Screening a site or an acquisition in Rowan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.