County profile · Kentucky
Rowan County, KY market data
How Rowan County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 24,476
- −1.0% since 2020
- Households
- 9,592
- Median household income
- $54,321
- +42.1% vs. 2015–2019, before inflation
- Median home value
- $161,800
- Jobs located here
- 10,474
- Highest market score
- 54
- Grocery and convenience stores, #1,024 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Rowan County by name and distance, and the households and spending within reach. Or open the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rowan County has an estimated 24,476 people and 9,592 households. Population estimates put the population change in Rowan County from 2020 to 2025 at −1.0%, against +3.1% for the U.S. Median household income in Rowan County is $54,321, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.1%, before inflation.
Relative to the U.S., household spending in Rowan County runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Of the business types scored in Rowan County, grocery and convenience stores (54), coffee shops and cafes (49) and insurance agencies (48) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #1,024 of 2,402 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.9 times the U.S. rate) and lowest for real estate businesses (43% below the U.S. rate).
All 56 business types in Rowan County
Highest Groundwork market score first. Each score compares Rowan County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 54 | #1,024 of 2,402 | 17 | 17.7 | $3.1M | 90 | 3 |
| Coffee shops and cafes | 49 | #1,034 of 2,063 | 7 | 7.3 | $4.3M | 117 | 3 |
| Insurance agencies | 48 | #1,174 of 2,272 | 15 | 15.6 | $1.6M | 126 | 10 |
| Grocery stores | 46 | #1,142 of 2,070 | 6 | 6.3 | $8.6M | 93 | 3 |
| Real estate | 46 | #1,283 of 2,229 | 21 | 21.9 | Index only | 139 | 5 |
| Convenience stores | 44 | #1,322 of 2,261 | 7 | 7.3 | $7.4M | 94 | Under 3 |
| Pet businesses | 40 | #1,535 of 2,200 | 13 | 13.6 | $542K | 62 | 3 |
| Real estate agents and brokers | 39 | #1,643 of 2,176 | 19 | 19.8 | Index only | 122 | 5 |
| Auto repair and car care | 36 | #1,823 of 2,401 | 45 | 46.9 | $187K | 70 | 7 |
| Sit-down restaurants | 30 | #2,040 of 2,405 | 52 | 54.2 | $581K | 88 | 15 |
| Primary care and pediatrics | 29 | #1,393 of 1,656 | 7 | 7.3 | $1.3M | 73 | 11 |
| Gyms, studios and classes | 25 | #1,898 of 2,088 | 9 | 9.4 | $572K | 86 | Under 3 |
| Veterinarians | 24 | #1,323 of 1,485 | 5 | 5.2 | $1.4M | 52 | 3 |
| Nail salons | 22 | #1,219 of 1,328 | 5 | 5.2 | $1.4M | 87 | Under 3 |
| Restaurants and cafes | 22 | #2,246 of 2,405 | 94 | 98.0 | $321K | 87 | 45 |
| Gas stations | 21 | #2,207 of 2,358 | 30 | 31.3 | $927K | 39 | 17 |
| Auto repair shops | 21 | #2,225 of 2,378 | 24 | 25.0 | $351K | 79 | Under 3 |
| Doctors, dentists and clinics | 21 | #2,277 of 2,394 | 76 | 79.2 | $120K | 79 | 26 |
| Chiropractors | 20 | #1,424 of 1,490 | 5 | 5.2 | $1.8M | 76 | Under 3 |
| Clothing, shoes and laundry | 20 | #2,070 of 2,210 | 21 | 21.9 | $735K | 83 | Under 3 |
| Dentists and orthodontists | 17 | #1,838 of 1,886 | 13 | 13.6 | $703K | 71 | 8 |
| Clothing and shoe stores | 17 | #1,993 of 2,087 | 18 | 18.8 | $858K | 67 | Under 3 |
| Car washes and detailing | 15 | #1,396 of 1,451 | 6 | 6.3 | $1.4M | 56 | Under 3 |
| Hair salons | 14 | #2,284 of 2,339 | 28 | 29.2 | $259K | 60 | 7 |
| Pizza | 13 | #2,061 of 2,090 | 12 | 12.5 | $2.5M | 50 | 26 |
| Salons, barbers and spas | 12 | #2,362 of 2,385 | 51 | 53.2 | $142K | 67 | 13 |
| Spas and skin care | 10 | #1,755 of 1,769 | 13 | 13.6 | $557K | 64 | 4 |
| Fast food and sandwich shops | 10 | #2,192 of 2,222 | 24 | 25.0 | $1.3M | 41 | 26 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 4.2 | $7.6M | 182 | 3 |
| Barbershops | Not scored | Not scored | 4 | 4.2 | $1.8M | 96 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 4.2 | $1.3M | 99 | Under 3 |
| Home repair trades | Not scored | Not scored | 4 | 4.2 | $5.7M | 236 | 15 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 4.2 | $3M | 103 | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 4.2 | $3M | 180 | 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 4.2 | $2.3M | 73 | 3 |
| Tire shops | Not scored | Not scored | 4 | 4.2 | $2.1M | 84 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.1 | $2.8M | 91 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 3.1 | $406K | 60 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 3.1 | $7.6M | 161 | 10 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.1 | $1.7M | 85 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.1 | $2.3M | 92 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 3.1 | $2.3M | 52 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.1 | $3M | 127 | 4 |
| Child care and preschools | Not scored | Not scored | 2 | 2.1 | $1.7M | Too few | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 2.1 | $2.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.0 | $22.9M | Too few | 5 |
| Home inspectors | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.0 | $15.4M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.0 | $8.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Rowan County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.4M | $879 | 92 |
| Gasoline and other fuels | $27.8M | $2,899 | 112 |
| Food away from home | $30.2M | $3,149 | 77 |
| Groceries | $51.9M | $5,406 | 86 |
| Personal care products and services | $7.2M | $755 | 75 |
| Child care and other personal services | $3.4M | $351 | 60 |
| Memberships, classes and admissions | $5.1M | $537 | 55 |
| Medical and dental services | $9.1M | $953 | 74 |
| Pets | $7M | $734 | 81 |
| Clothing, shoes and related services | $15.4M | $1,609 | 78 |
| Vehicle insurance | $23.7M | $2,469 | 126 |
| Home repairs, maintenance and insurance | $22.9M | $2,391 | 79 |
| Lawn care, cleaning and other household services | $12.1M | $1,258 | 89 |
| Rent and homeowner costs | $126.9M | $13,229 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Rowan County
- Population, 2025 estimate
- 24,476−1.0% since 2020
- Households
- 9,592
- Median age
- 34.4
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 280 sq. mi.
- People per square mile
- 88
- Median household income
- $54,321+42.1% vs. 2015–2019, before inflation
- Average household income
- $75,885
- Median home value
- $161,800
- Jobs located here
- 10,474
- Daytime population
- 25,662Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rowan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Bath County, KY12,851 people
- Elliott County, KY7,307 people
- Menifee County, KY6,230 people
- Fleming County, KY15,323 people
- Morgan County, KY14,053 people
- Carter County, KY26,341 people
- Lewis County, KY12,965 people
- Montgomery County, KY28,395 people
Questions
How fast is Rowan County, KY growing?
Population estimates put Rowan County at 24,476 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 9,592 households. Median household income rose 42.1% from the 2015–2019 survey, before inflation.
How much do households in Rowan County, KY spend?
Households in Rowan County spend about $126.9M a year on rent and homeowner costs, $51.9M on groceries and $30.2M on food away from home. Set against the U.S., households in Rowan County spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
Which business types have the highest market scores in Rowan County, KY?
The highest Groundwork market scores in Rowan County are for grocery and convenience stores (54), coffee shops and cafes (49) and insurance agencies (48). Rowan County ranks #1,024 of 2,402 scored counties for grocery and convenience stores.
How does Rowan County, KY compare with the U.S.?
The median household income in Rowan County is $54,321 a year, 33% below the U.S. median of $80,734. The population fell 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $161,800, against $332,700 for the U.S. For its number of households, Rowan County has the most map listings, relative to the U.S., for gas stations (2.9 times the U.S. rate) and the fewest for real estate businesses (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Rowan County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rowan County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Rowan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.