Beauty and personal care · County · Kentucky
Barbershops in Rowan County, KY
The barbershops in Rowan County, KY, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 1 chain location (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $7.2M
- On personal care products and services · $755 a household
- Spending per listing
- $1.8M
- 4% below the U.S.
- Listings per 10k households
- 4.2
- 21% below the U.S.
- Population, 2025
- 24,476
- −1.0% since 2020
See the barbershops around any address in Rowan County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 4 barbershops in Rowan County. That comes to 4.2 for every 10,000 households, 21% below the U.S. rate of 5.3.
Households in Rowan County spend about $7.2M a year on personal care products and services, or $755 per household, 25% below the U.S. average. Spread across 4 barbershops, that is $1.8M per shop, 4% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
There is no official count of businesses with payroll classed as barber shops in Rowan County: counts under 3 aren’t published. Official counts list 4 one-person businesses without payroll.
Between 2020 and 2025, the population of Rowan County declined 1.0%, against +3.1% for the U.S. With 4 barbershops on map listings, Rowan County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Rowan County compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rowan County | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.2 | 5.1 | 5.3 |
| Spending per listing | $1.8M | $1.6M | $1.9M |
| Households per official establishment | n/a | 38,606 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +17.5% | +28.5% |
| Population growth, 2020–2025 | −1.0% | +2.2% | +3.1% |
| Spending per household on personal care products and services | $755 | $833 | $1,005 |
| Median household income | $54,321 | $63,726 | $80,734 |
| Groundwork market score | Not scored | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 4Businesses with no payroll
- Map listings, September 2026
- 41 chain location
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Rowan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rowan County
- Population, 2025 estimate
- 24,476−1.0% since 2020
- Households
- 9,592
- Median age
- 34.4
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 280 sq. mi.
- People per square mile
- 88
- Median household income
- $54,321+42.1% vs. 2015–2019, before inflation
- Average household income
- $75,885
- Median home value
- $161,800
- Jobs located here
- 10,474
- Daytime population
- 25,662Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rowan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Kentucky
Every Kentucky market ranked →The highest-scoring counties in Kentucky for barbershops, numbered among those based in Kentucky, with Rowan County marked.
Top counties in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oldham County, KY | 83 | 9 | 3.9 | $3M | +4.9% | #51 of 1,356 |
| 2Scott County, KY | 80 | 7 | 3.1 | $3.1M | +8.2% | #75 of 1,356 |
| 3Boone County, KY | 77 | 20 | 3.9 | $2.6M | +6.5% | #111 of 1,356 |
| 4Jessamine County, KY | 69 | 7 | 3.5 | $2.6M | +7.8% | #264 of 1,356 |
| 5Kenton County, KY | 68 | 24 | 3.6 | $2.6M | +3.9% | #279 of 1,356 |
| 6Campbell County, KY | 64 | 14 | 3.6 | $2.6M | +2.5% | #362 of 1,356 |
| 7Shelby County, KY | 63 | 8 | 4.3 | $2.2M | +6.2% | #389 of 1,356 |
| 8Bullitt County, KY | 62 | 13 | 4.1 | $2.3M | +5.0% | #407 of 1,356 |
| 9Clark County, KY | 53 | 5 | 3.3 | $2.5M | +2.3% | #614 of 1,356 |
| 10Madison County, KY | 53 | 16 | 4.3 | $1.9M | +9.4% | #628 of 1,356 |
| Rowan County, KY | Not scored | 4 | 4.2 | $1.8M | −1.0% |
Other business types in Rowan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas12
- Hair salons14
- Barbershops
- Nail salons22
- Spas and skin care10
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Rowan County, KY?
Rowan County has 4 barbershops on map listings as of September 2026. The listings count barbershops. No official count is published for barber shops in Rowan County: counts under 3 are left out. Official counts also show 4 one-person businesses without payroll.
How much do households in Rowan County, KY spend on personal care products and services?
About $7.2M a year, or $755 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 4 barbershops on map listings, it comes to $1.8M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 9,592 households in Rowan County and national spending patterns by income.
How does Rowan County, KY compare with the U.S. for barbershops?
Rowan County has 4.2 barbershops per 10,000 households, 21% below the U.S. rate of 5.3. Spending per shop is $1.8M, 4% below the U.S. figure of $1.9M. The count on map listings matches the U.S. ratio of barbershops to household spending.
How fast is Rowan County, KY growing?
Population estimates put Rowan County at 24,476 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 9,592 households. Median household income in Rowan County is $54,321, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rowan County has no market score for barbershops: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rowan County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Rowan County
Screening a site or an acquisition in Rowan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.