Beauty and personal care · County · Kentucky
Nail salons in Jefferson County, KY
How Jefferson County, KY compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #763 of 1,328 scored counties
#19 of 32 scored counties in Kentucky
- Listings
- 193
- 76 chain locations (39%)
- Official establishments
- 40
- +53.9% since 2019
- Household spending a year
- $291.5M
- On personal care products and services · $879 a household
- Spending per listing
- $1.5M
- 10% below the U.S.
- Listings per 10k households
- 5.8
- 3% below the U.S.
- Population, 2025
- 795,222
- +1.6% since 2020
See the nail salons around any address in Jefferson County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $879 per household (13% below the U.S. average), households in Jefferson County spend about $291.5M a year on personal care products and services. That works out to $1.5M per salon, 10% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 193 nail salons on map listings in Jefferson County as of September 2026. Of those, 76 are chain locations, or 39%, against 27% across the U.S. Per 10,000 households, that is 5.8, 3% below the U.S. rate of 6.0.
In 2023, official counts showed 40 businesses with payroll in Jefferson County classed as nail salons, up 53.9% from 2019. That is one for every 8,289 households, against one for every 3,754 across the U.S. Official counts list 1,202 one-person businesses without payroll. Since fiscal 2022, 8 SBA-backed loans worth $2M have gone to businesses classed as nail salons in Jefferson County.
Population estimates put the population change in Jefferson County from 2020 to 2025 at +1.6%, slower than the U.S. (+3.1%). Jefferson County scores 48 (lower middle) on the Groundwork market score for nail salons, ranking #763 of 1,328 scored counties and #19 of 32 scored counties in Kentucky.
How Jefferson County compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jefferson County | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.8 | 3.9 | 6.0 |
| Spending per listing | $1.5M | $2.1M | $1.7M |
| Households per official establishment | 8,289 | 15,508 | 3,754 |
| Official establishment growth, 2019–2023 | +53.9% | +46.3% | +23.2% |
| Population growth, 2020–2025 | +1.6% | +2.2% | +3.1% |
| Spending per household on personal care products and services | $879 | $833 | $1,005 |
| Median household income | $69,866 | $63,726 | $80,734 |
| Groundwork market score | 48 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 26 → 40+53.9% over the period
- Employees, 2023
- 75
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- 1,202Businesses with no payroll
- Map listings, September 2026
- 19376 chain locations
- Listings at the U.S. rate for this spending
- 175The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $2M
SBA-backed loans to businesses classed as nail salons in Jefferson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Jefferson County
- Population, 2025 estimate
- 795,222+1.6% since 2020
- Households
- 331,554
- Median age
- 39.5
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.6
- Land area
- 381 sq. mi.
- People per square mile
- 2,056
- Median household income
- $69,866+23.5% vs. 2015–2019, before inflation
- Average household income
- $97,869
- Median home value
- $248,400
- Jobs located here
- 503,996
- Daytime population
- 914,843Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jefferson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Kentucky
Every Kentucky market ranked →The highest-scoring counties in Kentucky for nail salons, numbered among those based in Kentucky, with Jefferson County marked.
Top counties in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oldham County, KY | 90 | 6 | 2.6 | $4.4M | +4.9% | #3 of 1,328 |
| 2Kenton County, KY | 78 | 24 | 3.6 | $2.6M | +3.9% | #59 of 1,328 |
| 3Campbell County, KY | 74 | 9 | 2.3 | $4.1M | +2.5% | #96 of 1,328 |
| 4Jessamine County, KY | 72 | 5 | 2.5 | $3.6M | +7.8% | #119 of 1,328 |
| 5Madison County, KY | 70 | 11 | 3.0 | $2.8M | +9.4% | #147 of 1,328 |
| 6Bullitt County, KY | 66 | 13 | 4.1 | $2.3M | +5.0% | #247 of 1,328 |
| 7Nelson County, KY | 62 | 7 | 3.7 | $2.3M | +4.8% | #342 of 1,328 |
| 8Shelby County, KY | 62 | 9 | 4.9 | $1.9M | +6.2% | #351 of 1,328 |
| 9Scott County, KY | 60 | 13 | 5.7 | $1.7M | +8.2% | #406 of 1,328 |
| 10Daviess County, KY | 59 | 12 | 2.9 | $2.9M | +1.5% | #413 of 1,328 |
| 19Jefferson County, KY | 48 | 193 | 5.8 | $1.5M | +1.6% | #763 of 1,328 |
Other business types in Jefferson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas32
- Hair salons36
- Barbershops43
- Nail salons48
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Jefferson County, KY?
As of September 2026, map listings count 193 nail salons in Jefferson County. 76 of them (39%) are chain locations. The listings count nail salons. Official counts show 40 businesses with payroll classed as nail salons in 2023, up 53.9% from 2019. Official counts also show 1,202 one-person businesses without payroll.
How much do households in Jefferson County, KY spend on personal care products and services?
About $291.5M a year, or $879 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 193 nail salons on map listings, it comes to $1.5M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 331,554 households in Jefferson County and national spending patterns by income.
How does Jefferson County, KY compare with the U.S. for nail salons?
Jefferson County has 5.8 nail salons per 10,000 households, 3% below the U.S. rate of 6.0. Spending per salon is $1.5M, 10% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Jefferson County would have about 175, against 193 on map listings. There is one business with payroll in the industry for every 8,289 households, against one for every 3,754 across the U.S. The official count rose 53.9% from 2019 to 2023, against +23.2% for the U.S.
How fast is Jefferson County, KY growing?
Population estimates put Jefferson County at 795,222 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 331,554 households. Median household income in Jefferson County is $69,866, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Jefferson County scores 48 for nail salons (lower middle), #763 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jefferson County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Jefferson County
Screening a site or an acquisition in Jefferson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.