Groundwork

Real estate · County · Kentucky

Real estate agents and brokers in Jefferson County, KY

How Jefferson County, KY compares with other counties and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 31 out of 100: Lower middle

Ranked #2,002 of 2,176 scored counties
#70 of 72 scored counties in Kentucky

Listings
1,115
31 chain locations (3%)
Official establishments
454
+12.7% since 2019
Household spending a year
$4.9B
On rent and homeowner costs · $14,907 a household
Housing spending per listing (U.S. = 100)
81
19% below the U.S.
Listings per 10k households
33.6
10% above the U.S.
Population, 2025
795,222
+1.6% since 2020

See the real estate agents and brokers around any address in Jefferson County

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for real estate agents and brokers in Jefferson County is 31 (lower middle), #2,002 of 2,176 scored counties and #70 of 72 scored counties in Kentucky. That puts it in the bottom quarter of counties.

Household spending on rent and homeowner costs in Jefferson County comes to about $4.9B a year: $14,907 per household, 11% below the U.S. average. Housing spending per office is 19% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

There are 1,115 real estate agents and brokers on map listings in Jefferson County as of September 2026. Of those, 31 are chain locations, or 3%, against 4% across the U.S. That comes to 33.6 for every 10,000 households, 10% above the U.S. rate of 30.6.

In 2023, official counts showed 454 businesses with payroll in Jefferson County classed as offices of real estate agents and brokers, up 12.7% from 2019. That is one for every 730 households, against one for every 788 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as offices of real estate agents and brokers in Jefferson County. Population estimates put the population change in Jefferson County from 2020 to 2025 at +1.6%, slower than the U.S. (+3.1%).

How Jefferson County compares

The same measures for Kentucky and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Jefferson County, KY compared with Kentucky and the U.S.
MeasureJefferson CountyKentuckyU.S.
Listings per 10k households33.621.530.6
Housing spending per listing (U.S. = 100)81122100
Households per official establishment7301,251788
Official establishment growth, 2019–2023+12.7%+21.6%+20.1%
Population growth, 2020–2025+1.6%+2.2%+3.1%
Spending per household on rent and homeowner costs$14,907$14,283$16,661
Median household income$69,866$63,726$80,734
Groundwork market score3160

Official counts and lending

Businesses

Official establishments, 2019 to 2023
403 → 454+12.7% over the period
Employees, 2023
931
Annual payroll, 2023
$62.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
1,11531 chain locations
Listings at the U.S. rate for this spending
907The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$20K

SBA-backed loans to businesses classed as offices of real estate agents and brokers in Jefferson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Jefferson County

Population, 2025 estimate
795,222+1.6% since 2020
Households
331,554
Median age
39.5
Homes lived in by their owners
62%
Vehicles per household
1.6
Land area
381 sq. mi.
People per square mile
2,056
Median household income
$69,866+23.5% vs. 2015–2019, before inflation
Average household income
$97,869
Median home value
$248,400
Jobs located here
503,996
Daytime population
914,843Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Jefferson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Kentucky

Every Kentucky market ranked →

The highest-scoring counties in Kentucky for real estate agents and brokers, numbered among those based in Kentucky, with Jefferson County marked.

Top counties in Kentucky

Counties in Kentucky ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Harrison County, KY7868.2318+4.9%#52 of 2,176
2Spencer County, KY751013.7222+7.7%#87 of 2,176
3Grant County, KY7277.6341+4.7%#146 of 2,176
4Hart County, KY7156.8353+4.3%#169 of 2,176
5Woodford County, KY711513.9208+3.7%#182 of 2,176
6Marion County, KY7067.8318+2.7%#203 of 2,176
7Bullitt County, KY703711.7243+5.0%#209 of 2,176
8Nelson County, KY702412.5212+4.8%#214 of 2,176
9Lincoln County, KY6888.2293+4.6%#259 of 2,176
10Graves County, KY68149.9247+1.4%#268 of 2,176
70Jefferson County, KY311,11533.681+1.6%#2,002 of 2,176

Other business types in Jefferson County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in Jefferson County, KY?

As of September 2026, map listings count 1,115 real estate agents and brokers in Jefferson County. 31 of them (3%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 454 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 12.7% from 2019.

How much do households in Jefferson County, KY spend on rent and homeowner costs?

About $4.9B a year, or $14,907 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). For the 1,115 real estate agents and brokers on map listings, housing spending per office is 19% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 331,554 households in Jefferson County and national spending patterns by income.

How does Jefferson County, KY compare with the U.S. for real estate agents and brokers?

Jefferson County has 33.6 real estate agents and brokers per 10,000 households, 10% above the U.S. rate of 30.6. The index of housing spending per office is 81, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Jefferson County would have about 907, against 1,115 on map listings. There is one business with payroll in the industry for every 730 households, against one for every 788 across the U.S. The official count rose 12.7% from 2019 to 2023, against +20.1% for the U.S.

How fast is Jefferson County, KY growing?

Population estimates put Jefferson County at 795,222 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 331,554 households. Median household income in Jefferson County is $69,866, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Jefferson County scores 31 for real estate agents and brokers (lower middle), #2,002 of 2,176 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Jefferson County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in Jefferson County

Screening a site or an acquisition in Jefferson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.