Beauty and personal care · County · Iowa
Salons, barbers and spas in O’Brien County, IA
Competitor counts, household spending and official business counts for salons, barbers and spas in O’Brien County, IA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,395 of 2,385 scored counties
#49 of 72 scored counties in Iowa
- Listings
- 21
- 4 chain locations (19%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $5.4M
- On personal care products and services · $935 a household
- Spending per listing
- $259K
- 22% above the U.S.
- Listings per 10k households
- 36.2
- 23% below the U.S.
- Population, 2025
- 14,220
- +0.5% since 2020
See the salons, barbers and spas around any address in O’Brien County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of O’Brien County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 21 salons, barbers and spas in O’Brien County. Chain locations make up 19% of them, against 15% across the U.S. That comes to 36.2 for every 10,000 households, 23% below the U.S. rate of 47.2.
Households in O’Brien County spend about $5.4M a year on personal care products and services, or $935 per household, 7% below the U.S. average. Spread across 21 salons, barbers and spas, that is $259K per business, 22% above the U.S. figure of $213K.
In 2023, official counts showed 6 businesses with payroll in O’Brien County classed as personal care services. That is one for every 968 households, against one for every 804 across the U.S. Official counts list 30 one-person businesses without payroll.
Population estimates show O’Brien County grew 0.5% from 2020 to 2025, slower than the U.S. (+3.1%). For salons, barbers and spas, O’Brien County has a Groundwork market score of 46 (lower middle): #1,395 of 2,385 scored counties and #49 of 72 scored counties in Iowa.
How O’Brien County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | O’Brien County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 36.2 | 40.0 | 47.2 |
| Spending per listing | $259K | $248K | $213K |
| Households per official establishment | 968 | 1,077 | 804 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | +14.1% |
| Population growth, 2020–2025 | +0.5% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $935 | $990 | $1,005 |
| Median household income | $68,356 | $75,059 | $80,734 |
| Groundwork market score | 46 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 6
- Employees, 2023
- 21
- Annual payroll, 2023
- $495K
- One-person businesses, 2023
- 30Businesses with no payroll
- Map listings, September 2026
- 214 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in O’Brien County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in O’Brien County
- Population, 2025 estimate
- 14,220+0.5% since 2020
- Households
- 5,809
- Median age
- 40.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.2
- Land area
- 573 sq. mi.
- People per square mile
- 25
- Median household income
- $68,356+27.3% vs. 2015–2019, before inflation
- Average household income
- $84,439
- Median home value
- $173,100
- Jobs located here
- 6,296
- Daytime population
- 12,761Residents who don’t work, plus everyone whose job is here
Looking at a specific site in O’Brien County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of O’Brien County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for salons, barbers and spas, numbered among those based in Iowa, with O’Brien County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison County, IA | 85 | 15 | 22.4 | $472K | +3.8% | #32 of 2,385 |
| 2Benton County, IA | 83 | 15 | 14.7 | $706K | +1.8% | #45 of 2,385 |
| 3Warren County, IA | 77 | 56 | 27.1 | $404K | +9.0% | #121 of 2,385 |
| 4Mills County, IA | 77 | 15 | 27.8 | $386K | +2.6% | #123 of 2,385 |
| 5Guthrie County, IA | 76 | 12 | 26.1 | $386K | +1.6% | #140 of 2,385 |
| 6Lyon County, IA | 74 | 14 | 31.3 | $316K | +3.6% | #193 of 2,385 |
| 7Marion County, IA | 67 | 37 | 27.8 | $361K | +2.3% | #376 of 2,385 |
| 8Dallas County, IA | 67 | 177 | 41.7 | $286K | +17.8% | #393 of 2,385 |
| 9Harrison County, IA | 66 | 19 | 31.2 | $318K | +0.4% | #425 of 2,385 |
| 10Marshall County, IA | 66 | 46 | 29.7 | $316K | −0.5% | #426 of 2,385 |
| 49O’Brien County, IA | 46 | 21 | 36.2 | $259K | +0.5% | #1,395 of 2,385 |
Other business types in O’Brien County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons34
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in O’Brien County, IA?
O’Brien County has 21 salons, barbers and spas on map listings as of September 2026. 4 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 6 businesses with payroll classed as personal care services in 2023. Official counts also show 30 one-person businesses without payroll.
How much do households in O’Brien County, IA spend on personal care products and services?
About $5.4M a year, or $935 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 21 salons, barbers and spas on map listings, it comes to $259K per business. It is estimated from the incomes of the 5,809 households in O’Brien County and national spending patterns by income.
How does O’Brien County, IA compare with the U.S. for salons, barbers and spas?
O’Brien County has 36.2 salons, barbers and spas per 10,000 households, 23% below the U.S. rate of 47.2. Spending per business is $259K, 22% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, O’Brien County would have about 26, against 21 on map listings. There is one business with payroll in the industry for every 968 households, against one for every 804 across the U.S.
How fast is O’Brien County, IA growing?
Population estimates put O’Brien County at 14,220 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 5,809 households. Median household income in O’Brien County is $68,356, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. O’Brien County scores 46 for salons, barbers and spas (lower middle), #1,395 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in O’Brien County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in O’Brien County
Screening a site or an acquisition in O’Brien County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of O’Brien County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.