Beauty and personal care · County · Iowa
Salons, barbers and spas in Emmet County, IA
How Emmet County, IA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 13
- 1 chain location (8%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $3.6M
- On personal care products and services · $874 a household
- Spending per listing
- $273K
- 28% above the U.S.
- Listings per 10k households
- 32.0
- 32% below the U.S.
- Population, 2025
- 9,107
- −2.5% since 2020
See the salons, barbers and spas around any address in Emmet County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Emmet County spend about $3.6M a year on personal care products and services, or $874 per household, 13% below the U.S. average. Spread across 13 salons, barbers and spas, that is $273K per business, 28% above the U.S. figure of $213K.
Emmet County has 13 salons, barbers and spas on map listings as of September 2026. One of them (8%) is a chain location, against 15% across the U.S. Per 10,000 households, that is 32.0, 32% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Emmet County was 3 in 2023. That is one for every 1,354 households, against one for every 804 across the U.S. Another 36 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Emmet County from 2020 to 2025 at −2.5%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Emmet County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Emmet County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.0 | 40.0 | 47.2 |
| Spending per listing | $273K | $248K | $213K |
| Households per official establishment | 1,354 | 1,077 | 804 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | +14.1% |
| Population growth, 2020–2025 | −2.5% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $874 | $990 | $1,005 |
| Median household income | $63,730 | $75,059 | $80,734 |
| Groundwork market score | Not scored | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 2
- Annual payroll, 2023
- $47K
- One-person businesses, 2023
- 36Businesses with no payroll
- Map listings, September 2026
- 131 chain location
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Emmet County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Emmet County
- Population, 2025 estimate
- 9,107−2.5% since 2020
- Households
- 4,063
- Median age
- 42.6
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 396 sq. mi.
- People per square mile
- 23
- Median household income
- $63,730
- Average household income
- $77,279
- Median home value
- $114,100
- Jobs located here
- 3,241
- Daytime population
- 8,094Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Emmet County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for salons, barbers and spas, numbered among those based in Iowa, with Emmet County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison County, IA | 85 | 15 | 22.4 | $472K | +3.8% | #32 of 2,385 |
| 2Benton County, IA | 83 | 15 | 14.7 | $706K | +1.8% | #45 of 2,385 |
| 3Warren County, IA | 77 | 56 | 27.1 | $404K | +9.0% | #121 of 2,385 |
| 4Mills County, IA | 77 | 15 | 27.8 | $386K | +2.6% | #123 of 2,385 |
| 5Guthrie County, IA | 76 | 12 | 26.1 | $386K | +1.6% | #140 of 2,385 |
| 6Lyon County, IA | 74 | 14 | 31.3 | $316K | +3.6% | #193 of 2,385 |
| 7Marion County, IA | 67 | 37 | 27.8 | $361K | +2.3% | #376 of 2,385 |
| 8Dallas County, IA | 67 | 177 | 41.7 | $286K | +17.8% | #393 of 2,385 |
| 9Harrison County, IA | 66 | 19 | 31.2 | $318K | +0.4% | #425 of 2,385 |
| 10Marshall County, IA | 66 | 46 | 29.7 | $316K | −0.5% | #426 of 2,385 |
| Emmet County, IA | Not scored | 13 | 32.0 | $273K | −2.5% |
Other business types in Emmet County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Emmet County, IA?
Map listings as of September 2026 show 13 salons, barbers and spas in Emmet County. One of them (8%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Official counts list 36 one-person businesses without payroll.
How much do households in Emmet County, IA spend on personal care products and services?
About $3.6M a year, or $874 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 13 salons, barbers and spas on map listings, it comes to $273K per business. It is estimated from the incomes of the 4,063 households in Emmet County and national spending patterns by income.
How does Emmet County, IA compare with the U.S. for salons, barbers and spas?
Emmet County has 32.0 salons, barbers and spas per 10,000 households, 32% below the U.S. rate of 47.2. Spending per business is $273K, 28% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Emmet County would have about 17, against 13 on map listings. There is one business with payroll in the industry for every 1,354 households, against one for every 804 across the U.S.
How fast is Emmet County, IA growing?
Population estimates put Emmet County at 9,107 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 4,063 households. The median household income in Emmet County is $63,730 a year, 21% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Emmet County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Emmet County
Screening a site or an acquisition in Emmet County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.