Real estate · County · North Carolina
Mortgage brokers and lenders in Rutherford County, NC
Competitor counts, household spending and official business counts for mortgage brokers and lenders in Rutherford County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #327 of 887 scored counties
#20 of 38 scored counties in North Carolina
- Listings
- 6
- 2 chain locations (33%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $351.3M
- On rent and homeowner costs · $13,185 a household
- Housing spending per listing (U.S. = 100)
- 150
- 50% above the U.S.
- Listings per 10k households
- 2.3
- 47% below the U.S.
- Population, 2025
- 65,745
- +2.1% since 2020
See the mortgage brokers and lenders around any address in Rutherford County
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $13,185 per household (21% below the U.S. average), households in Rutherford County spend about $351.3M a year on rent and homeowner costs. Housing spending per office is 50% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.
Rutherford County has 6 mortgage brokers and lenders on map listings as of September 2026. Of those, 2 are chain locations, or 33%, against 21% across the U.S. That comes to 2.3 for every 10,000 households, 47% below the U.S. rate of 4.3.
In 2023, official counts showed 3 businesses with payroll in Rutherford County classed as mortgage brokers and real estate lenders. That is one for every 8,881 households, against one for every 4,897 across the U.S.
Population estimates put the population change in Rutherford County from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). The Groundwork market score for mortgage brokers and lenders in Rutherford County is 55 (upper middle), #327 of 887 scored counties and #20 of 38 scored counties in North Carolina.
How Rutherford County compares
The same measures for North Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Rutherford County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.3 | 4.1 | 4.3 |
| Housing spending per listing (U.S. = 100) | 150 | 95 | 100 |
| Households per official establishment | 8,881 | 5,469 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | +19.9% | +9.5% |
| Population growth, 2020–2025 | +2.1% | +7.2% | +3.1% |
| Spending per household on rent and homeowner costs | $13,185 | $15,139 | $16,661 |
| Median household income | $51,410 | $72,388 | $80,734 |
| Groundwork market score | 55 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 4
- Annual payroll, 2023
- $350K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 62 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Rutherford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rutherford County
- Population, 2025 estimate
- 65,745+2.1% since 2020
- Households
- 26,642
- Median age
- 44.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 565 sq. mi.
- People per square mile
- 115
- Median household income
- $51,410+20.7% vs. 2015–2019, before inflation
- Average household income
- $72,230
- Median home value
- $201,800
- Jobs located here
- 19,241
- Daytime population
- 55,091Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rutherford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for mortgage brokers and lenders, numbered among those based in North Carolina, with Rutherford County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cabarrus County, NC | 85 | 17 | 2.0 | 208 | +9.9% | #8 of 887 |
| 2Johnston County, NC | 82 | 15 | 1.8 | 227 | +17.9% | #22 of 887 |
| 3Union County, NC | 81 | 16 | 1.9 | 236 | +11.7% | #26 of 887 |
| 4Lincoln County, NC | 78 | 6 | 1.6 | 248 | +13.2% | #42 of 887 |
| 5Gaston County, NC | 76 | 18 | 1.9 | 194 | +7.8% | #61 of 887 |
| 6Iredell County, NC | 75 | 21 | 2.8 | 147 | +12.9% | #69 of 887 |
| 7Davidson County, NC | 71 | 11 | 1.6 | 231 | +6.6% | #103 of 887 |
| 8Forsyth County, NC | 71 | 37 | 2.3 | 162 | +5.0% | #107 of 887 |
| 9Durham County, NC | 70 | 40 | 2.8 | 146 | +7.7% | #124 of 887 |
| 10Randolph County, NC | 67 | 9 | 1.6 | 226 | +3.5% | #144 of 887 |
| 20Rutherford County, NC | 55 | 6 | 2.3 | 150 | +2.1% | #327 of 887 |
Other business types in Rutherford County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate38
- Real estate agents and brokers40
- Property management47
- Mortgage brokers and lenders55
- Home inspectors
Funeral services
Questions
How many mortgage brokers and lenders are in Rutherford County, NC?
Map listings as of September 2026 show 6 mortgage brokers and lenders in Rutherford County. 2 of them (33%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 3 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.
How much do households in Rutherford County, NC spend on rent and homeowner costs?
About $351.3M a year, or $13,185 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). For the 6 mortgage brokers and lenders on map listings, housing spending per office is 50% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 26,642 households in Rutherford County and national spending patterns by income.
How does Rutherford County, NC compare with the U.S. for mortgage brokers and lenders?
Rutherford County has 2.3 mortgage brokers and lenders per 10,000 households, 47% below the U.S. rate of 4.3. The index of housing spending per office is 150, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, Rutherford County would have about 9, against 6 on map listings. There is one business with payroll in the industry for every 8,881 households, against one for every 4,897 across the U.S.
How fast is Rutherford County, NC growing?
Population estimates put Rutherford County at 65,745 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 26,642 households. Median household income in Rutherford County is $51,410, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rutherford County scores 55 for mortgage brokers and lenders (upper middle), #327 of 887 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rutherford County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Rutherford County
Screening a site or an acquisition in Rutherford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.