Food and drink · County · North Carolina
Pizza places in Rutherford County, NC
How Rutherford County, NC compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,445 of 2,090 scored counties
#65 of 83 scored counties in North Carolina
- Listings
- 25
- 17 chain locations (68%)
- Official establishments
- 41
- All limited-service restaurants · +24.2% since 2019
- Household spending a year
- $82.3M
- On food away from home · $3,088 a household
- Spending per listing
- $3.3M
- 35% below the U.S.
- Listings per 10k households
- 9.4
- 18% above the U.S.
- Population, 2025
- 65,745
- +2.1% since 2020
See the pizza places around any address in Rutherford County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,088 per household (24% below the U.S. average), households in Rutherford County spend about $82.3M a year on food away from home. Spread across 25 pizza places, that is $3.3M per pizza place, 35% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 25 pizza places on map listings in Rutherford County as of September 2026. Chain locations make up 68% of them, against 58% across the U.S. That comes to 9.4 for every 10,000 households, 18% above the U.S. rate of 8.0.
In 2023, official counts showed 41 businesses with payroll in Rutherford County classed as limited-service restaurants, up 24.2% from 2019. That is one for every 650 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 15 one-person businesses without payroll.
Population estimates show Rutherford County grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%). Rutherford County scores 40 (lower middle) on the Groundwork market score for pizza places, ranking #1,445 of 2,090 scored counties and #65 of 83 scored counties in North Carolina.
How Rutherford County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rutherford County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.4 | 7.4 | 8.0 |
| Spending per listing | $3.3M | $5.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 650 | 504 | 478 |
| Official establishment growth, 2019–2023 | +24.2% | +4.7% | +6.1% |
| Population growth, 2020–2025 | +2.1% | +7.2% | +3.1% |
| Spending per household on food away from home | $3,088 | $3,776 | $4,070 |
| Median household income | $51,410 | $72,388 | $80,734 |
| Groundwork market score | 40 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 33 → 41All limited-service restaurants · +24.2% over the period
- Employees, 2023
- 868
- Annual payroll, 2023
- $16.2M
- One-person businesses, 2023
- 15All limited-service restaurants with no payroll
- Map listings, September 2026
- 2517 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Rutherford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Rutherford County
- Population, 2025 estimate
- 65,745+2.1% since 2020
- Households
- 26,642
- Median age
- 44.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 565 sq. mi.
- People per square mile
- 115
- Median household income
- $51,410+20.7% vs. 2015–2019, before inflation
- Average household income
- $72,230
- Median home value
- $201,800
- Jobs located here
- 19,241
- Daytime population
- 55,091Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rutherford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for pizza places, numbered among those based in North Carolina, with Rutherford County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, NC | 85 | 60 | 7.1 | $6.4M | +11.7% | #43 of 2,090 |
| 2Davie County, NC | 83 | 10 | 5.8 | $6.6M | +6.9% | #52 of 2,090 |
| 3Orange County, NC | 82 | 33 | 5.8 | $7.6M | +6.1% | #55 of 2,090 |
| 4Chatham County, NC | 81 | 28 | 8.5 | $5.3M | +11.0% | #76 of 2,090 |
| 5Hoke County, NC | 79 | 11 | 5.7 | $6.1M | +9.0% | #109 of 2,090 |
| 6Yadkin County, NC | 76 | 7 | 4.7 | $7.3M | +2.9% | #151 of 2,090 |
| 7Durham County, NC | 75 | 79 | 5.6 | $7.4M | +7.7% | #165 of 2,090 |
| 8Henderson County, NC | 75 | 29 | 5.7 | $6.4M | +5.0% | #171 of 2,090 |
| 9Pender County, NC | 75 | 16 | 6.3 | $6.2M | +19.0% | #172 of 2,090 |
| 10Stokes County, NC | 73 | 9 | 4.6 | $7M | +3.5% | #214 of 2,090 |
| 65Rutherford County, NC | 40 | 25 | 9.4 | $3.3M | +2.1% | #1,445 of 2,090 |
Other business types in Rutherford County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Rutherford County, NC?
As of September 2026, map listings count 25 pizza places in Rutherford County. 17 of them (68%) are chain locations. The listings count pizza restaurants. Official counts show 41 businesses with payroll classed as limited-service restaurants in 2023, up 24.2% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 15 one-person businesses have no payroll, by official counts.
How much do households in Rutherford County, NC spend on food away from home?
About $82.3M a year, or $3,088 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 25 pizza places on map listings, it comes to $3.3M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 26,642 households in Rutherford County and national spending patterns by income.
How does Rutherford County, NC compare with the U.S. for pizza places?
Rutherford County has 9.4 pizza places per 10,000 households, 18% above the U.S. rate of 8.0. Spending per pizza place is $3.3M, 35% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Rutherford County would have about 16, against 25 on map listings. There is one business with payroll in the industry for every 650 households, against one for every 478 across the U.S. The official count rose 24.2% from 2019 to 2023, against +6.1% for the U.S.
How fast is Rutherford County, NC growing?
Population estimates put Rutherford County at 65,745 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 26,642 households. Median household income in Rutherford County is $51,410, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rutherford County scores 40 for pizza places (lower middle), #1,445 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rutherford County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Rutherford County
Screening a site or an acquisition in Rutherford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.