Groundwork

Real estate · County · North Carolina

Mortgage brokers and lenders in Rowan County, NC

How Rowan County, NC compares with other counties and the U.S. for mortgage brokers and lenders: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
3 chain locations (100%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$841.6M
On rent and homeowner costs · $14,289 a household
Housing spending per listing (U.S. = 100)
719
7.2 times the U.S.
Listings per 10k households
0.5
88% below the U.S.
Population, 2025
155,096
+5.6% since 2020

See the mortgage brokers and lenders around any address in Rowan County

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 3 mortgage brokers and lenders in Rowan County. That is 0.5 per 10,000 households, 88% below the U.S. rate of 4.3.

At $14,289 per household (14% below the U.S. average), households in Rowan County spend about $841.6M a year on rent and homeowner costs. Housing spending per office is 7.2 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.

Official counts show 3 businesses with payroll classed as mortgage brokers and real estate lenders in Rowan County in 2023. That is one for every 19,633 households, against one for every 4,897 across the U.S.

Population estimates put the population change in Rowan County from 2020 to 2025 at +5.6%, faster than the U.S. (+3.1%). With 3 mortgage brokers and lenders on map listings, Rowan County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Rowan County compares

The same measures for North Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Rowan County, NC compared with North Carolina and the U.S.
MeasureRowan CountyNorth CarolinaU.S.
Listings per 10k households0.54.14.3
Housing spending per listing (U.S. = 100)71995100
Households per official establishment19,6335,4694,897
Official establishment growth, 2019–2023n/a+19.9%+9.5%
Population growth, 2020–2025+5.6%+7.2%+3.1%
Spending per household on rent and homeowner costs$14,289$15,139$16,661
Median household income$65,725$72,388$80,734
Groundwork market scoreNot scored47

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
4
Annual payroll, 2023
$182K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
33 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Rowan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Rowan County

Population, 2025 estimate
155,096+5.6% since 2020
Households
58,899
Median age
40.8
Homes lived in by their owners
72%
Vehicles per household
2.1
Land area
512 sq. mi.
People per square mile
293
Median household income
$65,725+31.9% vs. 2015–2019, before inflation
Average household income
$84,650
Median home value
$238,400
Jobs located here
54,409
Daytime population
138,541Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rowan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Mortgage brokers and lenders across North Carolina

Every North Carolina market ranked →

The highest-scoring counties in North Carolina for mortgage brokers and lenders, numbered among those based in North Carolina, with Rowan County marked.

Top counties in North Carolina

Counties in North Carolina ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Cabarrus County, NC85172.0208+9.9%#8 of 887
2Johnston County, NC82151.8227+17.9%#22 of 887
3Union County, NC81161.9236+11.7%#26 of 887
4Lincoln County, NC7861.6248+13.2%#42 of 887
5Gaston County, NC76181.9194+7.8%#61 of 887
6Iredell County, NC75212.8147+12.9%#69 of 887
7Davidson County, NC71111.6231+6.6%#103 of 887
8Forsyth County, NC71372.3162+5.0%#107 of 887
9Durham County, NC70402.8146+7.7%#124 of 887
10Randolph County, NC6791.6226+3.5%#144 of 887
Rowan County, NCNot scored30.5719+5.6%

Other business types in Rowan County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in Rowan County, NC?

Rowan County has 3 mortgage brokers and lenders on map listings as of September 2026. The listings count mortgage brokers and mortgage lenders. Official counts show 3 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.

How much do households in Rowan County, NC spend on rent and homeowner costs?

About $841.6M a year, or $14,289 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). For the 3 mortgage brokers and lenders on map listings, housing spending per office is 7.2 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 58,899 households in Rowan County and national spending patterns by income.

How does Rowan County, NC compare with the U.S. for mortgage brokers and lenders?

Rowan County has 0.5 mortgage brokers and lenders per 10,000 households, 88% below the U.S. rate of 4.3. The index of housing spending per office is 719, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Rowan County would have about 22, against 3 on map listings. There is one business with payroll in the industry for every 19,633 households, against one for every 4,897 across the U.S.

How fast is Rowan County, NC growing?

Population estimates put Rowan County at 155,096 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 58,899 households. The median household income in Rowan County is $65,725 a year, 19% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rowan County has no market score for mortgage brokers and lenders: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rowan County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Rowan County

Screening a site or an acquisition in Rowan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.