Food and drink · County · North Carolina
Restaurants and cafes in Rowan County, NC
Competitor counts, household spending and official business counts for restaurants and cafes in Rowan County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #449 of 2,405 scored counties
#19 of 96 scored counties in North Carolina
- Listings
- 422
- 159 chain locations (38%)
- Official establishments
- 210
- +6.6% since 2019
- Household spending a year
- $205.2M
- On food away from home · $3,484 a household
- Spending per listing
- $486K
- 31% above the U.S.
- Listings per 10k households
- 71.6
- 35% below the U.S.
- Population, 2025
- 155,096
- +5.6% since 2020
See the restaurants and cafes around any address in Rowan County
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 422 restaurants and cafes in Rowan County. Of those, 159 are chain locations, or 38%, against 34% across the U.S. That is 71.6 per 10,000 households, 35% below the U.S. rate of 109.8.
Households in Rowan County spend about $205.2M a year on food away from home, or $3,484 per household, 14% below the U.S. average. Spread across 422 restaurants and cafes, that is $486K per restaurant, 31% above the U.S. figure of $371K.
In 2023, official counts showed 210 businesses with payroll in Rowan County classed as restaurants and other eating places, up 6.6% from 2019. That is one for every 280 households, against one for every 209 across the U.S. Another 48 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $3.8M has gone to businesses classed as restaurants and other eating places in Rowan County.
Population estimates show Rowan County grew 5.6% from 2020 to 2025, faster than the U.S. (+3.1%). For restaurants and cafes, Rowan County has a Groundwork market score of 68 (upper middle): #449 of 2,405 scored counties and #19 of 96 scored counties in North Carolina. That puts it in the top quarter of counties.
How Rowan County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rowan County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 71.6 | 97.5 | 109.8 |
| Spending per listing | $486K | $387K | $371K |
| Households per official establishment | 280 | 221 | 209 |
| Official establishment growth, 2019–2023 | +6.6% | +8.5% | +6.0% |
| Population growth, 2020–2025 | +5.6% | +7.2% | +3.1% |
| Spending per household on food away from home | $3,484 | $3,776 | $4,070 |
| Median household income | $65,725 | $72,388 | $80,734 |
| Groundwork market score | 68 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 197 → 210+6.6% over the period
- Employees, 2023
- 4,188
- Annual payroll, 2023
- $79M
- One-person businesses, 2023
- 48Businesses with no payroll
- Map listings, September 2026
- 422159 chain locations
- Listings at the U.S. rate for this spending
- 553The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $3.8M
SBA-backed loans to businesses classed as restaurants and other eating places in Rowan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rowan County
- Population, 2025 estimate
- 155,096+5.6% since 2020
- Households
- 58,899
- Median age
- 40.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 512 sq. mi.
- People per square mile
- 293
- Median household income
- $65,725+31.9% vs. 2015–2019, before inflation
- Average household income
- $84,650
- Median home value
- $238,400
- Jobs located here
- 54,409
- Daytime population
- 138,541Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rowan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for restaurants and cafes, numbered among those based in North Carolina, with Rowan County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Camden County, NC | 93 | 19 | 47.4 | $851K | +8.8% | #8 of 2,405 |
| 2Chatham County, NC | 90 | 215 | 65.1 | $687K | +11.0% | #25 of 2,405 |
| 3Franklin County, NC | 89 | 141 | 49.4 | $741K | +18.8% | #30 of 2,405 |
| 4Hoke County, NC | 85 | 95 | 49.3 | $704K | +9.0% | #60 of 2,405 |
| 5Union County, NC | 84 | 649 | 77.0 | $596K | +11.7% | #71 of 2,405 |
| 6Davie County, NC | 83 | 109 | 63.1 | $610K | +6.9% | #89 of 2,405 |
| 7Lincoln County, NC | 82 | 258 | 70.1 | $567K | +13.2% | #108 of 2,405 |
| 8Johnston County, NC | 81 | 640 | 74.8 | $529K | +17.9% | #124 of 2,405 |
| 9Harnett County, NC | 80 | 313 | 62.8 | $572K | +12.3% | #137 of 2,405 |
| 10Granville County, NC | 77 | 135 | 60.1 | $613K | +2.1% | #191 of 2,405 |
| 19Rowan County, NC | 68 | 422 | 71.6 | $486K | +5.6% | #449 of 2,405 |
Other business types in Rowan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes68
- Sit-down restaurants62
- Fast food and sandwich shops68
- Pizza73
- Coffee shops and cafes70
- Bakeries and dessert shops70
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in Rowan County, NC?
Rowan County has 422 restaurants and cafes on map listings as of September 2026. 159 of them (38%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 210 businesses with payroll classed as restaurants and other eating places in 2023, up 6.6% from 2019. Official counts list 48 one-person businesses without payroll.
How much do households in Rowan County, NC spend on food away from home?
About $205.2M a year, or $3,484 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 422 restaurants and cafes on map listings, it comes to $486K per restaurant. It is estimated from the incomes of the 58,899 households in Rowan County and national spending patterns by income.
How does Rowan County, NC compare with the U.S. for restaurants and cafes?
Rowan County has 71.6 restaurants and cafes per 10,000 households, 35% below the U.S. rate of 109.8. Spending per restaurant is $486K, 31% above the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, Rowan County would have about 553, against 422 on map listings. There is one business with payroll in the industry for every 280 households, against one for every 209 across the U.S. The official count rose 6.6% from 2019 to 2023, against +6.0% for the U.S.
How fast is Rowan County, NC growing?
Population estimates put Rowan County at 155,096 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 58,899 households. The median household income in Rowan County is $65,725 a year, 19% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rowan County scores 68 for restaurants and cafes (upper middle), #449 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rowan County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in Rowan County
Screening a site or an acquisition in Rowan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.