County profile · Missouri
New Madrid County, MO market data
Population, household spending and competition for 56 business types in New Madrid County, each scored against other counties.
- Population, 2025
- 15,086
- −7.6% since 2020
- Households
- 6,695
- Median household income
- $51,881
- +34.1% vs. 2015–2019, before inflation
- Median home value
- $111,800
- Jobs located here
- 8,102
- Highest market score
- 58
- Doctors, dentists and clinics, #819 of 2,394 scored counties
A site report maps the competitors on map listings around any address in New Madrid County by name and distance, and the households and spending within reach. Or open the report at the center of New Madrid County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 15,086 people live in New Madrid County, in 6,695 households. Between 2020 and 2025, the population of New Madrid County declined 7.6%, against +3.1% for the U.S. The median household income in New Madrid County is $51,881 a year, 36% below the U.S. median of $80,734. That rose 34.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in New Madrid County spend the most on vehicle maintenance and repairs (an index of 103, where 100 is the U.S. average) and the least on child care and other personal services (51).
The highest Groundwork market scores in New Madrid County are for medical and dental practices (58); primary care and pediatric clinics (48); and salons, barbers and spas (48). New Madrid County ranks #819 of 2,394 scored counties for medical and dental practices.
For its number of households, New Madrid County has the most map listings, relative to the U.S., for gas stations (3 times the U.S. rate) and the fewest for salons, barbers and spas (53% below the U.S. rate).
All 56 business types in New Madrid County
Highest Groundwork market score first. Each score compares New Madrid County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 58 | #819 of 2,394 | 30 | 44.8 | $270K | 177 | 7 |
| Primary care and pediatrics | 48 | #909 of 1,656 | 5 | 7.5 | $1.6M | 91 | 4 |
| Salons, barbers and spas | 48 | #1,251 of 2,385 | 15 | 22.4 | $370K | 174 | Under 3 |
| Auto repair shops | 47 | #1,330 of 2,378 | 15 | 22.4 | $439K | 99 | 5 |
| Real estate | 45 | #1,325 of 2,229 | 5 | 7.5 | Index only | 379 | Under 3 |
| Hair salons | 39 | #1,671 of 2,339 | 11 | 16.4 | $505K | 117 | Under 3 |
| Insurance agencies | 38 | #1,520 of 2,272 | 6 | 9.0 | $1.7M | 139 | 6 |
| Gyms, studios and classes | 38 | #1,542 of 2,088 | 6 | 9.0 | $717K | 108 | Under 3 |
| Clothing, shoes and laundry | 30 | #1,840 of 2,210 | 11 | 16.4 | $1M | 116 | Under 3 |
| Restaurants and cafes | 29 | #2,066 of 2,405 | 68 | 101.6 | $315K | 85 | 23 |
| Sit-down restaurants | 28 | #2,106 of 2,405 | 36 | 53.8 | $596K | 90 | 10 |
| Coffee shops and cafes | 24 | #1,897 of 2,063 | 6 | 9.0 | $3.6M | 97 | Under 3 |
| Grocery stores | 19 | #1,894 of 2,070 | 5 | 7.5 | $7.2M | 78 | 5 |
| Clothing and shoe stores | 19 | #1,951 of 2,087 | 11 | 16.4 | $1M | 81 | Under 3 |
| Auto repair and car care | 18 | #2,311 of 2,401 | 39 | 58.3 | $169K | 63 | 12 |
| Pizza | 15 | #2,052 of 2,090 | 11 | 16.4 | $2M | 38 | 13 |
| Fast food and sandwich shops | 14 | #2,161 of 2,222 | 19 | 28.4 | $1.1M | 37 | 13 |
| Car washes and detailing | 13 | #1,413 of 1,451 | 8 | 11.9 | $824K | 33 | Under 3 |
| Grocery and convenience stores | 13 | #2,320 of 2,402 | 20 | 29.9 | $1.8M | 53 | 7 |
| Convenience stores | 8 | #2,216 of 2,261 | 13 | 19.4 | $2.8M | 35 | Under 3 |
| Gas stations | 6 | #2,353 of 2,358 | 22 | 32.9 | $781K | 33 | 14 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 6.0 | $2M | 206 | 3 |
| Funeral homes | Not scored | Not scored | 4 | 6.0 | $258K | 38 | 3 |
| Gyms | Not scored | Not scored | 4 | 6.0 | $1.1M | 83 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 6.0 | $1.6M | 66 | 4 |
| Child care and preschools | Not scored | Not scored | 3 | 4.5 | $664K | 66 | 4 |
| Home repair trades | Not scored | Not scored | 3 | 4.5 | $5.1M | 211 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 4.5 | $2.4M | 80 | 9 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 4.5 | $2.4M | 140 | 9 |
| Real estate agents and brokers | Not scored | Not scored | 3 | 4.5 | Index only | 502 | Under 3 |
| Spas and skin care | Not scored | Not scored | 3 | 4.5 | $1.9M | 211 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 3.0 | $10.7M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 3.0 | $7.7M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 3.0 | $2.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 3.0 | Index only | Too few | Under 3 |
| Pet businesses | Not scored | Not scored | 2 | 3.0 | $2.3M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 3.0 | $4M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.5 | $8.1M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.5 | $6.6M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.5 | $5.6M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.5 | $4.6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.5 | $15.3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.5 | $4.6M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in New Madrid County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.6M | $984 | 103 |
| Gasoline and other fuels | $17.2M | $2,568 | 99 |
| Food away from home | $21.5M | $3,204 | 79 |
| Groceries | $36.1M | $5,391 | 85 |
| Personal care products and services | $5.6M | $830 | 83 |
| Child care and other personal services | $2M | $298 | 51 |
| Memberships, classes and admissions | $4.3M | $642 | 65 |
| Medical and dental services | $8.1M | $1,210 | 94 |
| Pets | $4.6M | $687 | 76 |
| Clothing, shoes and related services | $11.3M | $1,680 | 82 |
| Vehicle insurance | $10.5M | $1,564 | 80 |
| Home repairs, maintenance and insurance | $15.3M | $2,291 | 76 |
| Lawn care, cleaning and other household services | $7.1M | $1,055 | 75 |
| Rent and homeowner costs | $82M | $12,252 | 74 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in New Madrid County
- Population, 2025 estimate
- 15,086−7.6% since 2020
- Households
- 6,695
- Median age
- 41.8
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 675 sq. mi.
- People per square mile
- 23
- Median household income
- $51,881+34.1% vs. 2015–2019, before inflation
- Average household income
- $75,569
- Median home value
- $111,800
- Jobs located here
- 8,102
- Daytime population
- 17,392Residents who don’t work, plus everyone whose job is here
Looking at a specific site in New Madrid County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of New Madrid County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Mississippi County, MO11,902 people
- Stoddard County, MO28,470 people
- Scott County, MO37,933 people
- Dunklin County, MO27,493 people
- Pemiscot County, MO14,958 people
- Butler County, MO42,020 people
- Cape Girardeau County, MO82,735 people
- Bollinger County, MO10,559 people
Questions
How fast is New Madrid County, MO growing?
Population estimates put New Madrid County at 15,086 people in 2025, down 7.6% since 2020, against +3.1% for the U.S. It has 6,695 households. Against the 2015–2019 survey, median household income rose 34.1%, before inflation.
How much do households in New Madrid County, MO spend?
Households in New Madrid County spend about $82M a year on rent and homeowner costs, $36.1M on groceries and $21.5M on food away from home. Relative to the U.S., household spending in New Madrid County runs highest on vehicle maintenance and repairs (an index of 103, where 100 is the U.S. average) and lowest on child care and other personal services (51).
Which business types have the highest market scores in New Madrid County, MO?
Of the business types scored in New Madrid County, medical and dental practices (58); primary care and pediatric clinics (48); and salons, barbers and spas (48) have the highest Groundwork market scores. For medical and dental practices, that ranks #819 of 2,394 scored counties.
How does New Madrid County, MO compare with the U.S.?
Median household income in New Madrid County is $51,881, 36% below the U.S. median of $80,734. The population fell 7.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $111,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (3 times the U.S. rate) and lowest for salons, barbers and spas (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 21 of the 56 business types have a score in New Madrid County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Madrid County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in New Madrid County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of New Madrid County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.