County profile · Missouri
Dunklin County, MO market data
How Dunklin County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 26,855
- −4.8% since 2020
- Households
- 11,257
- Median household income
- $47,849
- +31.5% vs. 2015–2019, before inflation
- Median home value
- $97,600
- Jobs located here
- 8,368
- Highest market score
- 66
- Dentists and orthodontists, #369 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Dunklin County by name and distance, and the households and spending within reach. Or open the report at the center of Dunklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Dunklin County has an estimated 26,855 people and 11,257 households. Between 2020 and 2025, the population of Dunklin County declined 4.8%, against +3.1% for the U.S. Median household income in Dunklin County is $47,849, 41% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.5%, before inflation.
Relative to the U.S., household spending in Dunklin County runs highest on vehicle maintenance and repairs (an index of 104, where 100 is the U.S. average) and lowest on child care and other personal services (47).
Of the business types scored in Dunklin County, dentists and orthodontists (66), medical and dental practices (59) and real estate agents and brokers (55) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #369 of 1,886 scored counties.
Dunklin County is part of the Kennett area. Against the U.S., map listings per household run highest for pizza places (2.3 times the U.S. rate) and lowest for real estate businesses (63% below the U.S. rate).
All 56 business types in Dunklin County
Highest Groundwork market score first. Each score compares Dunklin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 66 | #369 of 1,886 | 6 | 5.3 | $2.2M | 221 | 4 |
| Doctors, dentists and clinics | 59 | #777 of 2,394 | 44 | 39.1 | $297K | 195 | 12 |
| Real estate agents and brokers | 55 | #771 of 2,176 | 9 | 8.0 | Index only | 273 | 3 |
| Lawn, cleaning and pest control | 54 | #701 of 1,771 | 5 | 4.4 | $2.3M | 136 | 6 |
| Primary care and pediatrics | 50 | #837 of 1,656 | 7 | 6.2 | $1.9M | 105 | 8 |
| Real estate | 49 | #1,120 of 2,229 | 16 | 14.2 | Index only | 193 | 3 |
| Gyms, studios and classes | 48 | #1,137 of 2,088 | 7 | 6.2 | $949K | 143 | Under 3 |
| Spas and skin care | 41 | #1,203 of 1,769 | 6 | 5.3 | $1.5M | 170 | Under 3 |
| Salons, barbers and spas | 40 | #1,727 of 2,385 | 41 | 36.4 | $218K | 103 | 3 |
| Coffee shops and cafes | 39 | #1,420 of 2,063 | 9 | 8.0 | $3.8M | 103 | 4 |
| Home repair trades | 39 | #1,528 of 2,057 | 12 | 10.7 | $2.1M | 86 | 7 |
| Gyms | 38 | #1,288 of 1,792 | 5 | 4.4 | $1.3M | 102 | Under 3 |
| Pet businesses | 35 | #1,709 of 2,200 | 9 | 8.0 | $814K | 93 | Under 3 |
| Auto repair and car care | 31 | #2,011 of 2,401 | 60 | 53.3 | $186K | 69 | 14 |
| Nail salons | 29 | #1,151 of 1,328 | 5 | 4.4 | $1.8M | 107 | Under 3 |
| HVAC and plumbing | 29 | #1,510 of 1,707 | 9 | 8.0 | $2.8M | 58 | 3 |
| Auto repair shops | 29 | #2,057 of 2,378 | 33 | 29.3 | $339K | 76 | 12 |
| Optometrists and eye care | 28 | #1,110 of 1,302 | 5 | 4.4 | $2.6M | 83 | Under 3 |
| Collision repair and body shops | 27 | #1,153 of 1,327 | 5 | 4.4 | $2.2M | 73 | 4 |
| Clothing, shoes and laundry | 25 | #1,979 of 2,210 | 31 | 27.5 | $586K | 67 | 5 |
| Hair salons | 24 | #2,142 of 2,339 | 22 | 19.5 | $406K | 94 | Under 3 |
| Tire shops | 23 | #1,355 of 1,530 | 8 | 7.1 | $1.4M | 56 | Under 3 |
| Clothing and shoe stores | 23 | #1,891 of 2,087 | 25 | 22.2 | $726K | 57 | 5 |
| Car washes and detailing | 21 | #1,354 of 1,451 | 7 | 6.2 | $1.6M | 63 | Under 3 |
| Fast food and sandwich shops | 19 | #2,066 of 2,222 | 15 | 13.3 | $2.3M | 75 | 24 |
| Convenience stores | 18 | #2,059 of 2,261 | 13 | 11.5 | $4.5M | 58 | 6 |
| Gas stations | 16 | #2,268 of 2,358 | 23 | 20.4 | $1.3M | 53 | 19 |
| Grocery stores | 15 | #1,962 of 2,070 | 16 | 14.2 | $3.7M | 40 | 5 |
| Funeral homes | 14 | #1,450 of 1,472 | 7 | 6.2 | $233K | 34 | 7 |
| Child care and preschools | 14 | #1,554 of 1,611 | 5 | 4.4 | $611K | 61 | 9 |
| Insurance agencies | 13 | #2,210 of 2,272 | 22 | 19.5 | $813K | 65 | 13 |
| Restaurants and cafes | 13 | #2,376 of 2,405 | 121 | 107.5 | $283K | 76 | 53 |
| Barbershops | 11 | #1,300 of 1,356 | 8 | 7.1 | $1.1M | 59 | Under 3 |
| Veterinarians | 11 | #1,461 of 1,485 | 5 | 4.4 | $1.5M | 54 | Under 3 |
| Grocery and convenience stores | 10 | #2,360 of 2,402 | 36 | 32.0 | $1.6M | 48 | 11 |
| Pizza | 9 | #2,086 of 2,090 | 21 | 18.7 | $1.6M | 32 | 24 |
| Sit-down restaurants | 9 | #2,396 of 2,405 | 84 | 74.6 | $407K | 61 | 25 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 3.6 | Index only | 86 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.6 | $1.8M | 72 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 2.7 | $11.4M | 275 | 4 |
| Chiropractors | Not scored | Not scored | 3 | 2.7 | $4.4M | 182 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.7 | $6.1M | 48 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 2.7 | $3.8M | 37 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.8 | $9.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.8 | $6.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.8 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.8 | $12.5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.9 | $25M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $11.4M | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 0.9 | $11.4M | Too few | 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.9 | $6.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.9 | $6.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Dunklin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.2M | $993 | 104 |
| Gasoline and other fuels | $29.3M | $2,604 | 100 |
| Food away from home | $34.2M | $3,038 | 75 |
| Groceries | $59.1M | $5,248 | 83 |
| Personal care products and services | $8.9M | $794 | 79 |
| Child care and other personal services | $3.1M | $272 | 47 |
| Memberships, classes and admissions | $6.6M | $590 | 60 |
| Medical and dental services | $13.1M | $1,161 | 90 |
| Pets | $7.3M | $651 | 72 |
| Clothing, shoes and related services | $18.2M | $1,613 | 79 |
| Vehicle insurance | $17.9M | $1,589 | 81 |
| Home repairs, maintenance and insurance | $25M | $2,221 | 74 |
| Lawn care, cleaning and other household services | $11.4M | $1,016 | 72 |
| Rent and homeowner costs | $134M | $11,905 | 71 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Dunklin County
- Population, 2025 estimate
- 26,855−4.8% since 2020
- Households
- 11,257
- Median age
- 39.4
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 542 sq. mi.
- People per square mile
- 51
- Median household income
- $47,849+31.5% vs. 2015–2019, before inflation
- Average household income
- $64,703
- Median home value
- $97,600
- Jobs located here
- 8,368
- Daytime population
- 24,850Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dunklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Dunklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
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- New Madrid County, MO15,731 people
- Butler County, MO42,020 people
- Stoddard County, MO28,470 people
- Ripley County, MO10,708 people
- Mississippi County, MO11,902 people
- Scott County, MO37,933 people
- Wayne County, MO10,862 people
Questions
How fast is Dunklin County, MO growing?
Population estimates put Dunklin County at 26,855 people in 2025, down 4.8% since 2020, against +3.1% for the U.S. It has 11,257 households. Median household income rose 31.5% from the 2015–2019 survey, before inflation.
How much do households in Dunklin County, MO spend?
Households in Dunklin County spend about $134M a year on rent and homeowner costs, $59.1M on groceries and $34.2M on food away from home. Set against the U.S., households in Dunklin County spend the most on vehicle maintenance and repairs (an index of 104, where 100 is the U.S. average) and the least on child care and other personal services (47).
Which business types have the highest market scores in Dunklin County, MO?
The highest Groundwork market scores in Dunklin County are for dentists and orthodontists (66), medical and dental practices (59) and real estate agents and brokers (55). Dunklin County ranks #369 of 1,886 scored counties for dentists and orthodontists.
How does Dunklin County, MO compare with the U.S.?
The median household income in Dunklin County is $47,849 a year, 41% below the U.S. median of $80,734. The population fell 4.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $97,600, against $332,700 for the U.S. For its number of households, Dunklin County has the most map listings, relative to the U.S., for pizza places (2.3 times the U.S. rate) and the fewest for real estate businesses (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Dunklin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dunklin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Dunklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dunklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.