County profile · Missouri
Audrain County, MO market data
How Audrain County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 24,528
- −1.0% since 2020
- Households
- 9,219
- Median household income
- $59,448
- +34.3% vs. 2015–2019, before inflation
- Median home value
- $143,100
- Jobs located here
- 8,235
- Highest market score
- 65
- Hair salons, #436 of 2,339 scored counties
A site report maps the competitors on map listings around any address in Audrain County by name and distance, and the households and spending within reach. Or open the report at the center of Audrain County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Audrain County has an estimated 24,528 people and 9,219 households. Between 2020 and 2025, the population of Audrain County declined 1.0%, against +3.1% for the U.S. Median household income in Audrain County is $59,448, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.3%, before inflation.
Relative to the U.S., household spending in Audrain County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Of the business types scored in Audrain County, hair salons (65), restaurants and cafes (59) and sit-down restaurants (57) have the highest Groundwork market scores. For hair salons, that ranks #436 of 2,339 scored counties.
Audrain County is part of the Mexico area. Against the U.S., map listings per household run highest for gas stations (69% above the U.S. rate) and lowest for hair salons (54% below the U.S. rate).
All 56 business types in Audrain County
Highest Groundwork market score first. Each score compares Audrain County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Hair salons | 65 | #436 of 2,339 | 10 | 10.8 | $789K | 183 | 3 |
| Restaurants and cafes | 59 | #783 of 2,405 | 63 | 68.3 | $485K | 131 | 26 |
| Sit-down restaurants | 57 | #847 of 2,405 | 34 | 36.9 | $898K | 135 | 11 |
| Auto repair and car care | 55 | #987 of 2,401 | 36 | 39.0 | $272K | 101 | 11 |
| Auto repair shops | 54 | #995 of 2,378 | 19 | 20.6 | $515K | 116 | 10 |
| Salons, barbers and spas | 53 | #965 of 2,385 | 23 | 24.9 | $343K | 161 | 7 |
| Pizza | 52 | #940 of 2,090 | 6 | 6.5 | $5.1M | 100 | 13 |
| Fast food and sandwich shops | 51 | #1,100 of 2,222 | 10 | 10.8 | $3.1M | 100 | 13 |
| Doctors, dentists and clinics | 49 | #1,225 of 2,394 | 57 | 61.8 | $200K | 131 | 18 |
| Home repair trades | 48 | #1,116 of 2,057 | 9 | 9.8 | $2.4M | 99 | 8 |
| Coffee shops and cafes | 47 | #1,121 of 2,063 | 6 | 6.5 | $5.1M | 137 | Under 3 |
| Clothing, shoes and laundry | 43 | #1,366 of 2,210 | 13 | 14.1 | $1.2M | 137 | Under 3 |
| Funeral homes | 42 | #930 of 1,472 | 5 | 5.4 | $310K | 46 | Under 3 |
| Clothing and shoe stores | 41 | #1,352 of 2,087 | 10 | 10.8 | $1.6M | 124 | Under 3 |
| Primary care and pediatrics | 40 | #1,160 of 1,656 | 10 | 10.8 | $1.1M | 64 | 8 |
| Chiropractors | 38 | #1,060 of 1,490 | 5 | 5.4 | $2.3M | 95 | 4 |
| Grocery and convenience stores | 37 | #1,701 of 2,402 | 19 | 20.6 | $2.7M | 79 | Under 3 |
| Spas and skin care | 35 | #1,405 of 1,769 | 7 | 7.6 | $1.1M | 129 | 3 |
| Convenience stores | 29 | #1,823 of 2,261 | 11 | 11.9 | $4.6M | 59 | Under 3 |
| Pet businesses | 28 | #1,926 of 2,200 | 12 | 13.0 | $544K | 62 | 5 |
| Gas stations | 28 | #2,017 of 2,358 | 17 | 18.4 | $1.5M | 63 | 15 |
| Real estate | 28 | #2,116 of 2,229 | 19 | 20.6 | Index only | 140 | Under 3 |
| Real estate agents and brokers | 27 | #2,089 of 2,176 | 16 | 17.4 | Index only | 132 | Under 3 |
| Insurance agencies | 13 | #2,212 of 2,272 | 20 | 21.7 | $775K | 62 | 14 |
| Landscaping and lawn care | 12 | #1,485 of 1,493 | 6 | 6.5 | $1.6M | 56 | Under 3 |
| Lawn, cleaning and pest control | 6 | #1,771 of 1,771 | 12 | 13.0 | $825K | 49 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 4.3 | $7.6M | 184 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 4.3 | $2M | 105 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 4.3 | $709K | 71 | 4 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 4.3 | $2.9M | 290 | 3 |
| Grocery stores | Not scored | Not scored | 4 | 4.3 | $12.7M | 137 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 4.3 | $1.5M | 231 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.3 | $5.4M | 114 | 4 |
| Optometrists and eye care | Not scored | Not scored | 4 | 4.3 | $2.9M | 91 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.3 | $1.6M | 64 | 5 |
| Tire shops | Not scored | Not scored | 4 | 4.3 | $2.4M | 98 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 4.3 | $1.6M | 60 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.3 | $3.3M | 106 | 3 |
| Gyms | Not scored | Not scored | 3 | 3.3 | $2M | 157 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 3.3 | $3.3M | 52 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 3.3 | $3.3M | 32 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.3 | $3.8M | 158 | 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.3 | $7.2M | 85 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.2 | $4.9M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.2 | $10.8M | Too few | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.2 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.2 | $3.9M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.2 | $3.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $15.7M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.1 | $6.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $9.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Audrain County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.8M | $1,062 | 111 |
| Gasoline and other fuels | $25.5M | $2,768 | 107 |
| Food away from home | $30.5M | $3,312 | 81 |
| Groceries | $50.9M | $5,520 | 87 |
| Personal care products and services | $7.9M | $856 | 85 |
| Child care and other personal services | $2.8M | $307 | 53 |
| Memberships, classes and admissions | $6.1M | $664 | 68 |
| Medical and dental services | $11.4M | $1,239 | 96 |
| Pets | $6.5M | $708 | 78 |
| Clothing, shoes and related services | $15.7M | $1,705 | 83 |
| Vehicle insurance | $15.5M | $1,682 | 86 |
| Home repairs, maintenance and insurance | $21.6M | $2,343 | 78 |
| Lawn care, cleaning and other household services | $9.9M | $1,073 | 76 |
| Rent and homeowner costs | $115.6M | $12,534 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Audrain County
- Population, 2025 estimate
- 24,528−1.0% since 2020
- Households
- 9,219
- Median age
- 40.1
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 692 sq. mi.
- People per square mile
- 35
- Median household income
- $59,448+34.3% vs. 2015–2019, before inflation
- Average household income
- $71,893
- Median home value
- $143,100
- Jobs located here
- 8,235
- Daytime population
- 22,988Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Audrain County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Audrain County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Monroe County, MO8,734 people
- Montgomery County, MO11,426 people
- Callaway County, MO44,741 people
- Boone County, MO188,043 people
- Ralls County, MO10,428 people
- Randolph County, MO24,365 people
- Pike County, MO17,711 people
- Shelby County, MO5,986 people
Questions
How fast is Audrain County, MO growing?
Population estimates put Audrain County at 24,528 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 9,219 households. Median household income rose 34.3% from the 2015–2019 survey, before inflation.
How much do households in Audrain County, MO spend?
Households in Audrain County spend about $115.6M a year on rent and homeowner costs, $50.9M on groceries and $30.5M on food away from home. Set against the U.S., households in Audrain County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (53).
Which business types have the highest market scores in Audrain County, MO?
The highest Groundwork market scores in Audrain County are for hair salons (65), restaurants and cafes (59) and sit-down restaurants (57). Audrain County ranks #436 of 2,339 scored counties for hair salons.
How does Audrain County, MO compare with the U.S.?
The median household income in Audrain County is $59,448 a year, 26% below the U.S. median of $80,734. The population fell 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $143,100, against $332,700 for the U.S. For its number of households, Audrain County has the most map listings, relative to the U.S., for gas stations (69% above the U.S. rate) and the fewest for hair salons (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in Audrain County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Audrain County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Audrain County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Audrain County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.