Real estate · County · Mississippi
Real estate businesses in Winston County, MS
Competitor counts, household spending and official business counts for real estate businesses in Winston County, MS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #1,066 of 2,229 scored counties
#28 of 49 scored counties in Mississippi
- Listings
- 12
- 4 chain locations (33%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $93.9M
- On rent and homeowner costs · $13,149 a household
- Housing spending per listing (U.S. = 100)
- 181
- 81% above the U.S.
- Listings per 10k households
- 16.8
- 56% below the U.S.
- Population, 2025
- 17,473
- −1.2% since 2020
See the real estate businesses around any address in Winston County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 12 real estate businesses in Winston County. 4 of them (33%) are chain locations, against 6% across the U.S. That is 16.8 per 10,000 households, 56% below the U.S. rate of 38.5.
Household spending on rent and homeowner costs in Winston County comes to about $93.9M a year: $13,149 per household, 21% below the U.S. average. Housing spending per office is 81% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
In 2023, official counts showed 5 businesses with payroll in Winston County classed as real estate agents, property managers, mortgage lenders and inspectors. That is one for every 1,428 households, against one for every 414 across the U.S. Official counts also show 18 one-person businesses without payroll.
Population estimates put the population change in Winston County from 2020 to 2025 at −1.2%, against +3.1% for the U.S. The Groundwork market score for real estate businesses in Winston County is 50 (upper middle), #1,066 of 2,229 scored counties and #28 of 49 scored counties in Mississippi.
How Winston County compares
The same measures for Mississippi and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Winston County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.8 | 22.8 | 38.5 |
| Housing spending per listing (U.S. = 100) | 181 | 138 | 100 |
| Households per official establishment | 1,428 | 931 | 414 |
| Official establishment growth, 2019–2023 | n/a | +21.9% | +15.8% |
| Population growth, 2020–2025 | −1.2% | −0.1% | +3.1% |
| Spending per household on rent and homeowner costs | $13,149 | $13,696 | $16,661 |
| Median household income | $53,031 | $56,447 | $80,734 |
| Groundwork market score | 50 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 5
- Employees, 2023
- 34
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 18Businesses with no payroll
- Map listings, September 2026
- 124 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Winston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winston County
- Population, 2025 estimate
- 17,473−1.2% since 2020
- Households
- 7,141
- Median age
- 42.8
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 607 sq. mi.
- People per square mile
- 29
- Median household income
- $53,031+52.7% vs. 2015–2019, before inflation
- Average household income
- $73,896
- Median home value
- $124,600
- Jobs located here
- 5,354
- Daytime population
- 16,098Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Winston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for real estate businesses, numbered among those based in Mississippi, with Winston County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1George County, MS | 76 | 14 | 15.1 | 214 | +8.1% | #91 of 2,229 |
| 2Marshall County, MS | 73 | 6 | 4.5 | 677 | +2.6% | #135 of 2,229 |
| 3Tate County, MS | 71 | 11 | 10.0 | 326 | +2.1% | #179 of 2,229 |
| 4Neshoba County, MS | 69 | 5 | 4.9 | 632 | −0.9% | #219 of 2,229 |
| 5Union County, MS | 65 | 12 | 12.2 | 259 | +2.3% | #367 of 2,229 |
| 6Pontotoc County, MS | 64 | 17 | 14.4 | 214 | +2.9% | #410 of 2,229 |
| 7Monroe County, MS | 63 | 12 | 8.6 | 353 | −2.4% | #432 of 2,229 |
| 8Prentiss County, MS | 62 | 7 | 7.3 | 421 | +1.3% | #475 of 2,229 |
| 9Tishomingo County, MS | 62 | 9 | 10.2 | 302 | −1.1% | #483 of 2,229 |
| 10Stone County, MS | 62 | 12 | 17.9 | 176 | +7.2% | #507 of 2,229 |
| 28Winston County, MS | 50 | 12 | 16.8 | 181 | −1.2% | #1,066 of 2,229 |
Other business types in Winston County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Winston County, MS?
There are 12 real estate businesses on map listings in Winston County as of September 2026. 4 of them (33%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 5 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Another 18 one-person businesses have no payroll, by official counts.
How much do households in Winston County, MS spend on rent and homeowner costs?
About $93.9M a year, or $13,149 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). For the 12 real estate businesses on map listings, housing spending per office is 81% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 7,141 households in Winston County and national spending patterns by income.
How does Winston County, MS compare with the U.S. for real estate businesses?
Winston County has 16.8 real estate businesses per 10,000 households, 56% below the U.S. rate of 38.5. The index of housing spending per office is 181, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Winston County would have about 22, against 12 on map listings. There is one business with payroll in the industry for every 1,428 households, against one for every 414 across the U.S.
How fast is Winston County, MS growing?
Population estimates put Winston County at 17,473 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 7,141 households. The median household income in Winston County is $53,031 a year, 34% below the U.S. median of $80,734. That rose 52.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winston County scores 50 for real estate businesses (upper middle), #1,066 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winston County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Winston County
Screening a site or an acquisition in Winston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.