Groundwork

Real estate · County · Mississippi

Mortgage brokers and lenders in Winston County, MS

Competitor counts, household spending and official business counts for mortgage brokers and lenders in Winston County, MS, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
2 chain locations (100%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$93.9M
On rent and homeowner costs · $13,149 a household
Housing spending per listing (U.S. = 100)
120
Too few listings to compare
Listings per 10k households
2.8
Too few listings to compare
Population, 2025
17,473
−1.2% since 2020

See the mortgage brokers and lenders around any address in Winston County

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winston County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 2 mortgage brokers and lenders in Winston County. That is 2.8 per 10,000 households.

Households in Winston County spend about $93.9M a year on rent and homeowner costs, or $13,149 per household, 21% below the U.S. average. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.

There is no official count of businesses with payroll classed as mortgage brokers and real estate lenders in Winston County: counts under 3 aren’t published.

Population estimates show Winston County declined 1.2% from 2020 to 2025, against +3.1% for the U.S. With 2 mortgage brokers and lenders on map listings, Winston County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Winston County compares

The same measures for Mississippi and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Winston County, MS compared with Mississippi and the U.S.
MeasureWinston CountyMississippiU.S.
Listings per 10k households2.83.24.3
Housing spending per listing (U.S. = 100)120111100
Households per official establishmentn/a8,8114,897
Official establishment growth, 2019–2023n/a+46.1%+9.5%
Population growth, 2020–2025−1.2%−0.1%+3.1%
Spending per household on rent and homeowner costs$13,149$13,696$16,661
Median household income$53,031$56,447$80,734
Groundwork market scoreNot scored41

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
22 chain locations
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Winston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Winston County

Population, 2025 estimate
17,473−1.2% since 2020
Households
7,141
Median age
42.8
Homes lived in by their owners
73%
Vehicles per household
1.9
Land area
607 sq. mi.
People per square mile
29
Median household income
$53,031+52.7% vs. 2015–2019, before inflation
Average household income
$73,896
Median home value
$124,600
Jobs located here
5,354
Daytime population
16,098Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Winston County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of Winston County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Mortgage brokers and lenders across Mississippi

Every Mississippi market ranked →

The highest-scoring counties in Mississippi for mortgage brokers and lenders, numbered among those based in Mississippi, with Winston County marked.

Top counties in Mississippi

Counties in Mississippi ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1DeSoto County, MS60304.295+6.3%#257 of 887
2Jackson County, MS59132.3164+3.0%#261 of 887
3Harrison County, MS53334.090+4.0%#392 of 887
4Forrest County, MS5282.7130+1.1%#396 of 887
5Rankin County, MS49284.785+3.2%#465 of 887
6Hancock County, MS4763.0125+1.6%#490 of 887
7Pearl River County, MS4773.2110+5.6%#492 of 887
8Jones County, MS4552.0172−1.0%#524 of 887
9Lafayette County, MS41126.361+6.6%#611 of 887
10Lauderdale County, MS3962.1161−3.2%#628 of 887
Winston County, MSNot scored22.8120−1.2%

Other business types in Winston County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in Winston County, MS?

Winston County has 2 mortgage brokers and lenders on map listings as of September 2026. The listings count mortgage brokers and mortgage lenders. No official count is published for mortgage brokers and real estate lenders in Winston County: counts under 3 are left out.

How much do households in Winston County, MS spend on rent and homeowner costs?

About $93.9M a year, or $13,149 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 7,141 households in Winston County and national spending patterns by income.

How does Winston County, MS compare with the U.S. for mortgage brokers and lenders?

Winston County has 2 mortgage brokers and lenders on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of mortgage brokers and lenders to household spending.

How fast is Winston County, MS growing?

Population estimates put Winston County at 17,473 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 7,141 households. The median household income in Winston County is $53,031 a year, 34% below the U.S. median of $80,734. That rose 52.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winston County has no market score for mortgage brokers and lenders: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Winston County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Winston County

Screening a site or an acquisition in Winston County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Winston County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.