Groundwork

Beauty and personal care · County · Mississippi

Nail salons in Walthall County, MS

How Walthall County, MS compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 1.

Listings
1
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$3.9M
On personal care products and services · $741 a household
Spending per listing
$3.9M
Too few listings to compare
Listings per 10k households
1.9
Too few listings to compare
Population, 2025
13,928
+0.4% since 2020

See the nail salons around any address in Walthall County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Walthall County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Walthall County spend about $3.9M a year on personal care products and services, or $741 per household, 26% below the U.S. average. That is about $3.9M of household spending for each salon on map listings. The spending figure covers all personal care products and services, not only nail salons.

Walthall County has 1 nail salon on map listings as of September 2026. That is 1.9 per 10,000 households.

Official counts don’t publish a figure for nail salons in Walthall County, since they leave out counts under 3. Official counts list 5 one-person businesses without payroll.

Population estimates show Walthall County grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%). With 1 nail salon on map listings, Walthall County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Walthall County compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Walthall County, MS compared with Mississippi and the U.S.
MeasureWalthall CountyMississippiU.S.
Listings per 10k households1.95.96.0
Spending per listing$3.9M$1.3M$1.7M
Households per official establishmentn/a6,9843,754
Official establishment growth, 2019–2023n/a+72.6%+23.2%
Population growth, 2020–2025+0.4%−0.1%+3.1%
Spending per household on personal care products and services$741$788$1,005
Median household income$48,905$56,447$80,734
Groundwork market scoreNot scored22

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
5Businesses with no payroll
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Walthall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Walthall County

Population, 2025 estimate
13,928+0.4% since 2020
Households
5,290
Median age
42.2
Homes lived in by their owners
80%
Vehicles per household
2.1
Land area
404 sq. mi.
People per square mile
34
Median household income
$48,905+58.0% vs. 2015–2019, before inflation
Average household income
$73,139
Median home value
$126,600
Jobs located here
2,347
Daytime population
10,906Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Walthall County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Walthall County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Mississippi

Every Mississippi market ranked →

The highest-scoring counties in Mississippi for nail salons, numbered among those based in Mississippi, with Walthall County marked.

Top counties in Mississippi

Counties in Mississippi ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pearl River County, MS5194.1$1.9M+5.6%#660 of 1,328
2Jackson County, MS47356.1$1.4M+3.0%#788 of 1,328
3DeSoto County, MS45567.9$1.2M+6.3%#847 of 1,328
4Lincoln County, MS4153.8$2M+0.5%#920 of 1,328
5Hancock County, MS41104.9$1.7M+1.6%#926 of 1,328
6Madison County, MS39347.7$1.3M+6.5%#972 of 1,328
7Lamar County, MS39218.3$1.1M+4.7%#975 of 1,328
8Harrison County, MS39728.6$934K+4.0%#977 of 1,328
9Union County, MS3455.1$1.5M+2.3%#1,062 of 1,328
10Lafayette County, MS34189.5$928K+6.6%#1,077 of 1,328
Walthall County, MSNot scored11.9$3.9M+0.4%

Other business types in Walthall County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Walthall County, MS?

Map listings as of September 2026 show 1 nail salon in Walthall County. The listings count nail salons. No official count is published for nail salons in Walthall County: counts under 3 are left out. Official counts also show 5 one-person businesses without payroll.

How much do households in Walthall County, MS spend on personal care products and services?

About $3.9M a year, or $741 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 1 nail salon on map listings, it comes to $3.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 5,290 households in Walthall County and national spending patterns by income.

How does Walthall County, MS compare with the U.S. for nail salons?

Walthall County has 1 nail salon on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of nail salons to household spending, Walthall County would have about 2, against 1 on map listings.

How fast is Walthall County, MS growing?

Population estimates put Walthall County at 13,928 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 5,290 households. Median household income in Walthall County is $48,905, 39% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 58.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Walthall County has no market score for nail salons: the score needs at least 5 on map listings, and it has 1.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Walthall County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Walthall County

Screening a site or an acquisition in Walthall County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Walthall County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.