Groundwork

Fitness and classes · County · Minnesota

Gyms and studios in McLeod County, MN

How McLeod County, MN compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #1,230 of 2,088 scored counties
#47 of 63 scored counties in Minnesota

Listings
26
5 chain locations (19%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$13.8M
On memberships, classes and admissions · $908 a household
Spending per listing
$531K
20% below the U.S.
Listings per 10k households
17.1
15% above the U.S.
Population, 2025
36,631
−0.3% since 2020

See the gyms and studios around any address in McLeod County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McLeod County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 26 gyms and studios in McLeod County. Of those, 5 are chain locations, or 19%, against 20% across the U.S. That comes to 17.1 for every 10,000 households, 15% above the U.S. rate of 14.9.

At $908 per household (8% below the U.S. average), households in McLeod County spend about $13.8M a year on memberships, classes and admissions. That works out to $531K per location, 20% below the U.S. figure of $662K.

In 2023, official counts showed 5 businesses with payroll in McLeod County classed as fitness centers and recreation instruction. That is one for every 3,043 households, against one for every 1,641 across the U.S.

Population estimates put the population change in McLeod County from 2020 to 2025 at −0.3%, against +3.1% for the U.S. The Groundwork market score for gyms and studios in McLeod County is 47 (lower middle), #1,230 of 2,088 scored counties and #47 of 63 scored counties in Minnesota.

How McLeod County compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in McLeod County, MN compared with Minnesota and the U.S.
MeasureMcLeod CountyMinnesotaU.S.
Listings per 10k households17.114.714.9
Spending per listing$531K$739K$662K
Households per official establishment3,0431,6741,641
Official establishment growth, 2019–2023n/a+2.1%+8.2%
Population growth, 2020–2025−0.3%+2.1%+3.1%
Spending per household on memberships, classes and admissions$908$1,085$983
Median household income$80,084$89,062$80,734
Groundwork market score4762

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 5
Employees, 2023
7
Annual payroll, 2023
$131K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
265 chain locations
Listings at the U.S. rate for this spending
21The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in McLeod County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in McLeod County

Population, 2025 estimate
36,631−0.3% since 2020
Households
15,215
Median age
42.2
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
492 sq. mi.
People per square mile
75
Median household income
$80,084+28.9% vs. 2015–2019, before inflation
Average household income
$99,958
Median home value
$246,100
Jobs located here
16,606
Daytime population
33,985Residents who don’t work, plus everyone whose job is here

Looking at a specific site in McLeod County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of McLeod County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Minnesota

Every Minnesota market ranked →

The highest-scoring counties in Minnesota for gyms and studios, numbered among those based in Minnesota, with McLeod County marked.

Top counties in Minnesota

Counties in Minnesota ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Isanti County, MN861710.4$902K+7.3%#24 of 2,088
2Pine County, MN8275.7$1.4M+5.5%#44 of 2,088
3Cass County, MN8286.2$1.3M+4.2%#45 of 2,088
4Clay County, MN78269.8$937K+3.6%#93 of 2,088
5Scott County, MN777513.6$1.1M+5.1%#103 of 2,088
6Kanabec County, MN7757.6$1M+3.6%#104 of 2,088
7Todd County, MN7565.9$1.3M+3.0%#134 of 2,088
8Benton County, MN73127.2$1.2M+0.9%#171 of 2,088
9Morrison County, MN73117.8$1M+1.9%#175 of 2,088
10Anoka County, MN7317012.4$931K+4.7%#182 of 2,088
47McLeod County, MN472617.1$531K−0.3%#1,230 of 2,088

Other business types in McLeod County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in McLeod County, MN?

McLeod County has 26 gyms and studios on map listings as of September 2026. 5 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 5 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in McLeod County, MN spend on memberships, classes and admissions?

About $13.8M a year, or $908 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 26 gyms and studios on map listings, it comes to $531K per location. It is estimated from the incomes of the 15,215 households in McLeod County and national spending patterns by income.

How does McLeod County, MN compare with the U.S. for gyms and studios?

McLeod County has 17.1 gyms and studios per 10,000 households, 15% above the U.S. rate of 14.9. Spending per location is $531K, 20% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, McLeod County would have about 21, against 26 on map listings. There is one business with payroll in the industry for every 3,043 households, against one for every 1,641 across the U.S.

How fast is McLeod County, MN growing?

Population estimates put McLeod County at 36,631 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 15,215 households. Median household income in McLeod County is $80,084, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McLeod County scores 47 for gyms and studios (lower middle), #1,230 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in McLeod County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in McLeod County

Screening a site or an acquisition in McLeod County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of McLeod County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.