Groundwork

Food and drink · County · Michigan

Pizza places in Wexford County, MI

How Wexford County, MI compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 35 out of 100: Lower middle

Ranked #1,639 of 2,090 scored counties
#64 of 68 scored counties in Michigan

Listings
16
9 chain locations (56%)
Official establishments
27
All limited-service restaurants · +3.9% since 2019
Household spending a year
$46.9M
On food away from home · $3,424 a household
Spending per listing
$2.9M
42% below the U.S.
Listings per 10k households
11.7
46% above the U.S.
Population, 2025
34,445
+2.3% since 2020

See the pizza places around any address in Wexford County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wexford County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Wexford County scores 35 (lower middle) on the Groundwork market score for pizza places, ranking #1,639 of 2,090 scored counties and #64 of 68 scored counties in Michigan. That puts it in the bottom quarter of counties.

Households in Wexford County spend about $46.9M a year on food away from home, or $3,424 per household, 16% below the U.S. average. Spread across 16 pizza places, that is $2.9M per pizza place, 42% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

Wexford County has 16 pizza places on map listings as of September 2026. 9 of them (56%) are chain locations, against 58% across the U.S. Per 10,000 households, that is 11.7, 46% above the U.S. rate of 8.0.

The official count of businesses with payroll classed as limited-service restaurants in Wexford County was 27 in 2023, up 3.9% from 2019. That is one for every 507 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 3 SBA-backed loans worth $2.4M have gone to businesses classed as limited-service restaurants in Wexford County. Population estimates put the population change in Wexford County from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%).

How Wexford County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Wexford County, MI compared with Michigan and the U.S.
MeasureWexford CountyMichiganU.S.
Listings per 10k households11.78.38.0
Spending per listing$2.9M$4.7M$5.1M
Households per official establishment (all limited-service restaurants)507514478
Official establishment growth, 2019–2023+3.9%+7.8%+6.1%
Population growth, 2020–2025+2.3%+0.6%+3.1%
Spending per household on food away from home$3,424$3,875$4,070
Median household income$61,085$72,875$80,734
Groundwork market score3539

Official counts and lending

Businesses

Official establishments, 2019 to 2023
26 → 27All limited-service restaurants · +3.9% over the period
Employees, 2023
444
Annual payroll, 2023
$10M
One-person businesses, 2023
3All limited-service restaurants with no payroll
Map listings, September 2026
169 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$2.4M

SBA-backed loans to businesses classed as limited-service restaurants in Wexford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Wexford County

Population, 2025 estimate
34,445+2.3% since 2020
Households
13,696
Median age
42.9
Homes lived in by their owners
81%
Vehicles per household
1.8
Land area
565 sq. mi.
People per square mile
60
Median household income
$61,085+29.4% vs. 2015–2019, before inflation
Average household income
$78,703
Median home value
$170,400
Jobs located here
12,506
Daytime population
34,920Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wexford County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Wexford County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Michigan for pizza places, numbered among those based in Michigan, with Wexford County marked.

Top counties in Michigan

Counties in Michigan ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Leelanau County, MI8077.3$6.3M+3.0%#87 of 2,090
2Cass County, MI78104.7$8.1M+0.2%#115 of 2,090
3Clinton County, MI78206.3$6.7M+1.6%#119 of 2,090
4Ottawa County, MI73877.8$5.5M+3.9%#227 of 2,090
5Barry County, MI73197.8$5M+2.2%#229 of 2,090
6Livingston County, MI72628.1$5.8M+1.7%#254 of 2,090
7Allegan County, MI71347.5$5.4M+2.1%#280 of 2,090
8Cheboygan County, MI7054.5$7.8M+0.9%#297 of 2,090
9Newaygo County, MI70126.1$5.7M+3.1%#312 of 2,090
10Osceola County, MI6855.3$6.2M+2.7%#366 of 2,090
64Wexford County, MI351611.7$2.9M+2.3%#1,639 of 2,090

Other business types in Wexford County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Wexford County, MI?

Map listings as of September 2026 show 16 pizza places in Wexford County. 9 of them (56%) are chain locations. The listings count pizza restaurants. Official counts show 27 businesses with payroll classed as limited-service restaurants in 2023, up 3.9% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 3 one-person businesses without payroll.

How much do households in Wexford County, MI spend on food away from home?

About $46.9M a year, or $3,424 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 16 pizza places on map listings, it comes to $2.9M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 13,696 households in Wexford County and national spending patterns by income.

How does Wexford County, MI compare with the U.S. for pizza places?

Wexford County has 11.7 pizza places per 10,000 households, 46% above the U.S. rate of 8.0. Spending per pizza place is $2.9M, 42% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Wexford County would have about 9, against 16 on map listings. There is one business with payroll in the industry for every 507 households, against one for every 478 across the U.S. The official count rose 3.9% from 2019 to 2023, against +6.1% for the U.S.

How fast is Wexford County, MI growing?

Population estimates put Wexford County at 34,445 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 13,696 households. Median household income in Wexford County is $61,085, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wexford County scores 35 for pizza places (lower middle), #1,639 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wexford County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Wexford County

Screening a site or an acquisition in Wexford County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wexford County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.